08/12/2024
Iโm incredibly grateful that TAU Ventures was our first investor and continues to be part of the amazing backing myAir Smart-Food. Investors like Ni**od Cohen and his team truly know how to add professional value and offer unwavering support, not just during the good times. Iโm thankful for the opportunity to share a bit of our journey here:)
๐๐จ๐ฐ ๐ ๐ฉ๐จ๐ญ๐๐ง๐ญ๐ข๐๐ฅ ๐ข๐ง๐ฏ๐๐ฌ๐ญ๐จ๐ซ ๐ฅ๐๐๐๐ข๐ง๐ ๐ฆ๐ฒ๐๐ข๐ซโ๐ฌ ๐๐ฎ๐ง๐๐ซ๐๐ข๐ฌ๐ข๐ง๐ ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ ๐ฐ๐๐ง๐ญ ๐๐๐ง๐ค๐ซ๐ฎ๐ฉ๐ญ ๐๐๐๐๐ฆ๐ ๐ ๐๐ฅ๐๐ฌ๐ฌ๐ข๐ง๐ ๐ข๐ง ๐๐ข๐ฌ๐ ๐ฎ๐ข๐ฌ๐?
Get to know - Goldstein, CEO & Founder of MyAir Stress Relief:
๐ต๐๐ก๐ซ๐จ๐ง๐ข๐ ๐ฌ๐ญ๐ซ๐๐ฌ๐ฌ ๐๐๐๐๐๐ญ๐ฌ 83% ๐จ๐ ๐ญ๐ก๐ ๐๐ ๐ฉ๐จ๐ฉ๐ฎ๐ฅ๐๐ญ๐ข๐จ๐ง - ๐๐๐จ๐ฎ๐ญ ๐ฆ๐ฒ๐๐ข๐ซ'๐ฌ ๐๐ซ๐๐๐ญ๐ข๐จ๐ง
Our mission is to empower millions to enhance stress resilience through personalized, functional nutrition. myAir's AI platform provides personalized nutrition recommendations and tailored insights, creating a dynamic bio-feedback loop to increase stress resilience.
๐ต๐๐ก๐๐ง ๐ฎ๐ง๐๐ฑ๐ฉ๐๐๐ญ๐๐ ๐๐ฏ๐๐ง๐ญ ๐๐๐๐๐ฆ๐ ๐๐ฅ๐๐ฌ๐ฌ๐ข๐ง๐ ๐ข๐ง ๐๐ข๐ฌ๐ ๐ฎ๐ข๐ฌ๐:
When a potential investor leading our fundraising process went bankrupt, it forced me to reassess and rebuild our strategy. We shifted from a direct-to-consumer (D2C) model to a business-to-business (B2B) strategy. This pivot turned out to be a blessing in disguise, as our new approach proved to be more relevant and effective.
๐ต๐๐๐๐ก๐๐ซ๐ ๐ข๐ง๐ ๐จ๐ฎ๐ญ๐ฌ๐ข๐๐ ๐จ๐ ๐ญ๐ก๐ ๐๐๐ ๐ซ๐จ๐ฅ๐:
I practice what I preach. I measure, manage, and balance my stress through my personalized functional nutrition, using 'food for mood" based on my mind and body behavioral signature. This approach keeps me grounded and allows me to stay connected to the core principles of my work.
This is a part of our special TAU Ventures โKnow the CEOโ spotlight
series, where we meet the stories behind some incredible leaders
(and companies) in TAU Venturesโ portfolio.
