Kelly McKenna - Business of Therapy

21/08/2023

As a therapist in private practice, I know how overwhelming it can be to navigate the marketing world.

But trust me…copying others won't get you far. I say this with SO much love, but you’re only hurting yourself by being a carbon copy of another therapist you look up to.

Your unique voice and goals are what will set you apart. And it’s what will bring clients to you!! They will vibe with your realness and authenticity 🗣️💗

Not to mention I (or another therapist you look up to) may have different goals than you. You won’t see me posting about scheduling an intro call with me because I’m not accepting new clients. But that doesn’t mean YOU shouldn’t be posting about this if you’re trying to fill your caseload.

Best believe I was a broken record about my intro calls when I was filling my caseload too 💁🏼‍♀️

The strategies I use now may not fit your needs. That's why I'm here to teach you what works for YOUR specific stage of business. 📈

If your goal right now is to fill your caseload with private pay clients from Instagram, KEEP READING!

📲 In my free training, I'll show you how to use Instagram to attract private pay clients, even if you have less than 1k followers. That's right - you don't have to be a social media guru to market your practice effectively!

🤝 My caseload has been full for well over a year, and I want to help you fill yours too. I'll teach you how to find what works for YOU and YOUR practice.

👉 Don't miss out on this opportunity to learn how to use Instagram to market your practice and fill your caseload. We’ll build our own thriving practices, but we’ll do it together! 💪

Register through the link in my bio, and let's get started!
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11/07/2023

Your (future) clients need the opportunity to get to know, like, and trust you.

It’s not just good marketing. It’s GOOD THERAPY.

So why’re you hiding behind a generic psychology today profile expecting to get clients?

You need to step into your expertise and show up as YOU online. That will bring you (and keep you) clients!!

If you want a steady stream of clients you love working with, that also love working with you, IG marketing is where it’s at!

Join me in my free training where I’ll teach you how to market and grow your practice on Instagram.

We’ll spend an hour together and you’ll learn:
📈 My exact strategy to go from 0 to 10k followers in under a year!
🛋 How I used social media to fill my caseload (with private pay clients) in just a few months
👩🏻‍💻How to choose your niche and speak to your ideal client
🎬 The easiest way to use Reels to convert followers into therapy clients

💻 Registration link is in my bio!

Sign up and join me at the FREE training! 💕
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Free training, detailing how I earned $250,000 my first year in private practice as a therapist on Instagram... Marketing for Therapists

08/06/2023

Is it time to wave goodbye to insurance panels and hello to a thriving private pay caseload?

You might be ready if…

✨ You have some private pay clients on your caseload. This means you're already experiencing the benefits of charging your worth and providing high-quality, personalized care. It's a sign that you're on the right track!

✨You feel confident with your fee and don't catastrophize when it doesn't work for one person. You trust that there will be people who will happily pay your full rate.

✨ You have enough income or savings to get through a temporary dip in your caseload. Transitioning away from insurance panels may involve a shift, but you're financially prepared for this change.

✨ You proactively market yourself and are getting intro calls as a result. Kudos to you for putting yourself out there! It's time to amplify your efforts and leverage the power of Instagram to attract more clients.

✨ You feel tired, burnt out, or underpaid. It's time to prioritize your well-being and the financial success you deserve. Shifting to private pay allows you to create a schedule and income that aligns with your needs.

✨ You'd rather spend more time marketing than dealing with the administrative hassle of insurance. Getting private pay clients is WORK. But to me, marketing is a lot more fun. And pays off much more in the long-run.

Ready to level up your Instagram game? Sign up for my FREE training, "How to Market & Grow Your Private Practice on Instagram," and learn the proven techniques that will drive real results.

Click the link in my bio to register 🔗
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Free training, detailing how I earned $250,000 my first year in private practice as a therapist on Instagram... Marketing for Therapists

31/05/2023

Are you struggling to come up with engaging therapy content for your Instagram? 😰

When you narrow your focus and establish a clear niche, you attract more private pay clients. And it’ll also become WAY easier to create compelling therapy content on Instagram ✨

By asking yourself a few key questions, you'll unlock endless content ideas within your niche:
1️⃣ Why is your ideal client looking for a therapist?
2️⃣ What specific challenges or issues do your ideal clients face?
3️⃣ How do they want to feel differently?
4️⃣ What has their experience been like in therapy?
5️⃣ What valuable insights or tips can you provide to help them feel seen and understood?

Reflect on these questions and let your answers guide your content creation process. You'll find that narrowing your focus makes it easier to brainstorm engaging posts that resonate with your future clients💡✍️

Are you ready to supercharge your therapy content and grow your private practice on Instagram?

Join my FREE training, "How to Market & Grow Your Private Practice on Instagram," where I'll dive deeper into the art of niching down and provide you with practical strategies to implement.

👉🏼 Click the link in my bio to reserve your spot now! You’ll learn exact steps you can take to attract more clients who need your expertise.

Remember, niching down is not just about reaching more clients. It’s about creating impactful content that resonates with your audience and positions you as an authority in your field 🙌🏼
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Free training, detailing how I earned $250,000 my first year in private practice as a therapist on Instagram... Marketing for Therapists