First Latch & Counseling Inc.

First Latch & Counseling Inc. Lactation Education, Full Breastfeeding Support and Counseling Services

We offer Prenatal Breastfeeding Education; Home-visits after the birth of your baby; Breastfeeding drop-in Clinic; New Parent Group; Returning Back to Work Group; Private/Family Counseling in Brooklyn, NY and Bergen County, NJ

05/10/2026

Happy Mother's Day!

If you're using A2 formula, please check if it's part of this recall.
05/04/2026

If you're using A2 formula, please check if it's part of this recall.

Boulder, CO – May 2, 2026 – The a2 Milk Company (“a2MC”) has voluntarily recalled three specific batches of its imported a2 Platinum Premium USA label infant formula 0-12 months (“Product”) due to the presence of cereulide. The Product is sold only in the United States. Cereulide is a he...

Were you affected by the formula recall? Share your story with ILCA and IBFAN.https://www.facebook.com/share/p/1DnzkpU1R...
04/28/2026

Were you affected by the formula recall? Share your story with ILCA and IBFAN.
https://www.facebook.com/share/p/1DnzkpU1R9/

Were you affected by the formula recalls?
This is your chance to be heard.

We care about safe infant feeding for all. ILCA and IBFAN are bringing mothers’ voices to people on the global stage, at the World Health Assembly in May 2026.

👉 Your lived experience matters.

🎥 Take 30 seconds. Share here >> https://blens.io/DattTq

Tell us what you heard, felt, or went through during the formula recalls.

Because real experiences help drive real change.

04/20/2026

You get to decide: do you want people to hold your baby?

Friends and family 👩‍👩‍👧‍👧who want to help you with your newborn 🤱🏻can offer help, but you can choose to accept it...or offer another, more helpful suggestion💡.

Do you want them to wash the dishes🍽️ or hold the baby while you wash them...or take a nap🛌🏻? (Being a parent is exhausting!) It's your choice.

Your visitors can "hold" you while you hold/feed your baby by supporting your needs: meals🥗, water refills🍶, a clean home🧹, and a nap🛌.

Have you redirected unhelpful "support" from family & friends?

❓Need a prenatal breastfeeding class for more info, or breastfeeding support after your baby is born?📱Schedule a lactation consultation or class in lower Westchester, the Bronx, or Five Towns (LI), NY with Tova Ovits, BA, IBCLC at 718-974-1647 or tova@firstlatch.com, or an office visit in Bergen County, NJ with Jennifer Leopold, LCSW, PMH-C, IBCLC at 917-750-9708 or Jennifer@FirstLatch.com.

**gefit

03/09/2026

Did you know that skin to skin helps reset your baby's GPS so he can latch on his own?

03/02/2026

Don't forget about fl**ge fitting! We now offer 3 styles to try: classic, pano, and crater, in a wide variety of sizes to help you find the most comfortable fit for your breast pump.

02/16/2026

Did you know the proportion 📊of protein, carbs, and fats in human milk 💦is more like that of primates🦍🐒🦧, whose babies cling to them and have small, frequent 🕜 meals throughout the day?

Our milk💦 isn't ❌ like cows' 🐄and deer🦌 milk; their babies follow to feed and turn into huge ⬆️animals really quickly. It's not like rabbit🐇 milk; they leave their babies in the den and stay small.

No wonder human babies need to breastfeed 🤱🏻often and expect to be held! (Have you tried baby wearing?)

❓Need a prenatal breastfeeding class for more info, or breastfeeding support after your baby is born?📱Schedule a lactation consultation or class in lower Westchester, the Bronx, or Five Towns (LI), NY with Tova Ovits, BA, IBCLC at 718-974-1647 or tova@firstlatch.com, or an office visit in Bergen County, NJ with Jennifer Leopold, LCSW, PMH-C, IBCLC at 917-750-9708 or Jennifer@FirstLatch.com.

Register today for our prenatal breastfeeding class. Having accurate💡 information, a chance to ask questions🙋🏼‍♀️ , and ...
02/08/2026

Register today for our prenatal breastfeeding class. Having accurate💡 information, a chance to ask questions🙋🏼‍♀️ , and realistic expectations👍🏼 can help you start your breastfeeding🤱🏿 journey headed in the right 🎯 direction, with information ✔️and confidence👍🏿.

Learn about:
🤱🏻The importance of breastfeeding
🤰🏽Preparing during pregnancy
2️⃣ways to starting breastfeeding well
↔️Positioning and latch-on tips
💦Making enough milk
👍🏽Signs that feeding is going well
✅Addressing common problems
👜Breast pump basics
🛌🏽Breastfeeding at night
👋🏼Babywearing to promote breastfeeding
👫Things supportive adults who are not feeding baby can do
❓Answers to your questions

📋 To sign up today for an online group class or a private, 1:1, prenatal class (or a lactation consultation if your baby's here!) in your home🏘️ in lower Westchester, NY, or for a Zoom💻 class, email📱 Tova@FirstLatch.com or call 718-974-1647.

Address

New York, NY

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