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Simplicity Health Associates

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Simplicity Health Associates

We specialize in making you feel great using natural therapies and methods.

Dr Ivy Branin is a naturopathic doctor, who helps a wide variety of conditions naturally. She uses homeopathy, botanical medicine, detoxification, nutritional supplements as well as crucial lifestyle management to get you feeling great.

12/31/2025

Why wait to fix your gut? 🌿

The holidays are tough on digestion—sugar, stress, and travel can all compromise the gut barrier. Instead of waiting for the inevitable crash, give yourself a head start.

We have curated a selection of powerful supplements that are part of our Leaky Gut Protocol. These three formulas work together to help heal and strengthen your digestion during the holidays.

Our Top Recommendations for Gut Barrier Support:

🌿GI Revive Powder (Designs for Health)
A powerhouse formula that supports the mucosal lining. If you have food sensitivities or chronic inflammation, this provides the specific nutrients needed to repair the gut wall.

🦠 Pro-Biome 50B (Integrative Therapeutics)
A robust, high-dose probiotic to restore balance. A diverse microbiome is key to maintaining a strong immune defense and healthy digestion.

🔥 Bittersweet Elixir (Wise Woman Herbals) Taken before meals, this acts like a spark plug for your digestion. It stimulates healthy stomach acid production to ensure you break down those heavy holiday meals efficiently.

Let’s get your gut health sorted - Shop these recommendations here: https://us.fullscript.com/welcome/ibranin

12/29/2025

It’s 2:30 PM. The to-do list is a mile long, and your eyelids are heavy. 😴

Do you grab a coffee? Or do you grab an orange?

Here is the Naturopathic perspective: That afternoon coffee spikes your cortisol when it’s naturally trying to lower, leading to poor sleep tonight and a "crash" an hour later.

Instead of stimulating your tired adrenal glands, nourish them.

When we are stressed, our body burns through three key nutrients: Vitamin C, Sodium, and Potassium. This simple drink replenishes exactly what stress steals.

🍹 The Cortisol Cocktail
4 oz Fresh Orange Juice (Vitamin C)
1/4 tsp Sea Salt (Sodium)
1/4 tsp Cream of Tartar (Potassium)
Optional: Add a splash of coconut milk or a scoop of collagen to add fat/protein. This keeps your blood sugar stable for longer!

Unlike the artificial "buzz" of caffeine, this provides a calm, steady wave of focus. It’s like hitting the "refresh" button on your nervous system.

Give it a try this week and let us know how you feel!

Struggling with fatigue that won't go away? It might be more than just a slump. Our Naturopathic Doctors are here to support you when you need it most - Let's start by checking your adrenal function.

Book your consultation here: https://www.simplicityhealthassociates.com/plans-services

12/25/2025

Why do we feel "down" when the days get short? ☁️

In New York City, we are currently in a "Vitamin D Winter." The angle of the sun is too low for our skin to produce Vitamin D naturally.

This impacts more than just your immune system. Vitamin D is critical for your mental health.

Research shows that Vitamin D receptors are found throughout the brain, specifically in areas linked to mood regulation. Without it, your body struggles to produce Serotonin, leading to the "Winter Blues" or Seasonal Affective Disorder (SAD).

How to support your levels this December:
🍳Incorporate more fatty fish (salmon, mackerel) and egg yolks into your breakfast.
💊Since food often isn't enough, we recommend Vegan Vitamin D3 by Pure Encapsulations.

We prescribe this specific formula because it offers a therapeutic dose of 2,000 IUs in a single capsule. Plus, it is derived from sustainably harvested lichen, making it a perfect plant-based alternative to standard D3.

Don't just "push through" the winter gloom. Support your serotonin by incorporating these tips!

✨Shop Pure Encapsulations Vegan D3 here: https://us.fullscript.com/welcome/ibranin

12/23/2025

Why can't you sleep after a holiday party, even though you're exhausted? 🦉🎄

It’s called the "Second Wind," and it’s actually a sign of adrenal confusion.

When you stay up late eating sugar and being social, your body interprets the fatigue as a "survival situation." To keep you awake, your adrenal glands dump Cortisol into your bloodstream right when it should be lowest.

This suppresses Melatonin, leaving you physically tired but mentally "wired."

Instead of reaching for sleeping pills, we recommend nutrients that lower cortisol to help you wind down naturally:

🌿 Phosphatidylserine (PS): A nutrient that acts like a "dam" against cortisol, helping to lower stress hormones in the evening so you can stay asleep.

🌿 Magnolia Bark: An ancient herb used to lower adrenaline and physical tension.

Don't let the holidays wreck your sleep cycle. Stock up on these adrenal supports before your next event.

🛒 Shop our Sleep & Adrenal recommendations here: https://us.fullscript.com/welcome/ibranin

12/19/2025

The supplement industry is often called the "Wild West." Unlike pharmaceuticals, the FDA does not strictly regulate supplements before they hit the market. This means that what is on the label isn't always what is in the bottle.

This is why I exclusively recommend Fullscript.

🌿Here are my Top 3 Reasons:

1️⃣ Safety: Big online marketplaces are plagued with counterfeit products and expired goods. Plus, temperature matters! A probiotic sitting in a hot delivery truck in the summer is likely dead on arrival. Fullscript guarantees proper storage and handling, so the product is actually effective when it reaches you.

2️⃣ Convenience: Health shouldn't be hard. Fullscript offers fast shipping (1-3 business days) and free shipping on orders over $50.

3️⃣ Consistency: The best supplement plan only works if you actually take it! The Fullscript App is a game-changer for adherence.
-Barcode Scanner: Scan your empty bottle to reorder instantly.
-Dosage Reminders: Get a ping to stay on track.
-Auto-Refill: Set it and forget it.

Treat your body like the investment it is. New to Fullscript? Use the link below to access our dispensary and get 10% off your first order! 💌

https://us.fullscript.com/welcome/ibranin

12/17/2025

You don't have to choose between your hormones and the holiday cookies. 🍪✨

For many of our patients—especially those navigating PCOS, fertility challenges, or burnout—December brings a lot of food anxiety. You want to celebrate, but you’re afraid of the breakout, the bloat, or the mood crash that comes tomorrow.

Here is the truth: It’s not just about what you eat, it’s about how you eat it.

From a Naturopathic perspective, we want to manage the velocity at which sugar enters your bloodstream. When we flatten that curve, we protect your mood, your skin, and your hormone balance.

The Cheat Sheet:
1️⃣ Don't eat naked carbs: Pair sugar with protein or fat (like nuts!) to slow absorption.
2️⃣ Timing matters: Save sweets for after a meal, not as a lonely snack at 4 PM.
3️⃣ The Vinegar Trick: A little Apple Cider Vinegar before a meal supports insulin sensitivity.
4️⃣ Move your body: A 10-minute walk turns your muscles into glucose sponges.

Enjoy the season with intention, not deprivation.

✨ Need support getting to the root cause of your symptoms? Let's look at your metabolic markers. 📅 Book your consultation here: https://www.simplicityhealthassociates.com/plans-services

12/15/2025

Ever wonder what a Naturopathic Doctor buys for the holidays? 🎁🌿

Let’s be honest: We don’t need more clutter. But living in NYC, we all need a little more calm, better sleep, and fewer toxins in our lives.

As a naturopathic doctor, we look at the environment as a key pillar of health. The products we surround ourselves with—from the candles we burn to the blankets we sleep under—impact our hormones and our stress levels.

This year, I curated this guide for gifts I’ll be giving my loved ones this year! These are items that feel luxurious but actively support your physiology.

Which of these would YOU love to receive? (I’m eyeing the weighted blanket! 🙋‍♀️)

🎁 P.S. The Ultimate Gift of Health For the person who has everything but still feels "off," the best gift you can give them is answers. We offer Simplicity Health Gift Certificates which can be used for Comprehensive Naturopathic Consultations.

💌Purchase a Gift Certificate online here: https://www.simplicityhealthassociates.com/gift-certificates

12/11/2025

To all the Moms making the magic happen this month: We see you. ❤️

December is often the heaviest month for the "Mental Load." Between the planning, the shopping, and the hosting, your nervous system is working overtime.

If you find yourself feeling unusually irritable, anxious, or exhausted right now, it might not just be "holiday stress." It might be nutrient depletion.

Chronic stress burns through two essential nutrients rapidly: Magnesium and B-Vitamins. When these tanks run dry, our patience evaporates and our sleep suffers.

Replenish your reserves with our Top Picks:

🧬 PureGenomics B-Complex (Pure Encapsulations): We chose this because it provides active B vitamins that are easily absorbed by the body. It supports healthy energy levels and neurotransmitter production (mood stability) when you need it most.

🌿 Triple Magnesium Complex (Vital Nutrients): A highly absorbable blend designed to relax tight muscles, calm the nervous system, and support deep, restorative sleep.

You deserve to feel supported, too. Don't wait until January to fill your cup.

🛒 Shop these professional-grade formulas in our dispensary here: https://us.fullscript.com/welcome/ibranin

12/09/2025

Do you feel "tired but wired" this December? Or struggling with anxiety that doesn't seem to have a clear trigger? 🧠🌿

We often treat the mind and the digestion as two separate things. But research shows they are undeniably connected. Especially during the holidays—when our diets change and stress levels rise—our gut health can take a hit, often manifesting as anxiety, brain fog, or low mood.

Why? Because 90-95% of your serotonin is made in your digestive tract. If your gut isn't happy, your mood suffers.

3 Simple Ways to Nourish Your Gut Today:
(1) Sip Bone Broth: It’s rich in amino acids that help "seal" the gut lining.
(2) Try Stewed Apples: Warm apples are easier to digest and feed healthy bacteria.
(3) Add Fermented Foods: A forkful of Kimchi or Sauerkraut adds a dose of natural probiotics.

You deserve to feel calm and supported. If you feel like you are doing "all the right things" but still struggling, let us be your partner in finding the answer. At Simplicity Health Associates, we nurture the Gut-Brain Axis to help you find calm from the inside out.

We would be honored to support you on your journey. 📅 Learn more about our approach here: https://www.simplicityhealthassociates.com/plans-services

12/05/2025

There is nothing harder than seeing your little one under the weather, especially during the magic of the holiday season. 🧸✨

As parents, we want to feel empowered—not helpless—when the winter sniffles start. We want remedies that are strong enough to work, but gentle enough for their growing bodies.

This December, we are highlighting our favorite nurturing remedies to help build your child's "Winter Shield."

These are the exact formulas we trust for our own families:

🌿 Herbal Immunity (Wise Woman Herbals): We love this because it is alcohol-free. It uses a gentle vegetable glycerin base to extract organic Echinacea, Yerba Santa, and Wild Black Cherry. It’s incredibly soothing for respiratory health and helps clear mucus, all while being easy on sensitive tummies.

☁️ Ther-Biotic® Kids (Klaire Labs): Did you know 70-80% of the immune system resides in the gut? This hypoallergenic probiotic nurtures their microbiome, giving them the internal support they need to stay healthy in crowded classrooms.

🍊 Vitamin C Gummies (Nordic Naturals): A daily dose of sunshine. These gummies are a simple, delicious way to keep their antioxidant levels high without the struggle.

Nourish their immune systems so you can enjoy the holidays together. ❄️

🛒 Shop these recommendations directly through our dispensary here: https://us.fullscript.com/welcome/ibranin

12/02/2025

Did you know there is a "wrong" time in your cycle to go to the dentist?🦷

It sounds wild, but your hormones impact your oral health more than you think. 🤯

Ladies, if you’ve ever wondered why your gums feel sensitive at certain times of the month or how birth control actually affects your teeth—you need to tune in this Thursday, December 5 at 11 AM.

I’m going Live on YouTube with the brilliant Dr. Nadia Rodriguez, a top-tier Cosmetic Dentist who is redefining modern dental care through science and artistry. With degrees from Cornell, NYU, and Rutgers, she brings a wealth of knowledge on how female physiology connects to your smile.

We will be discussing:
🗓️ The best (and worst!) times in your cycle for dental visits
💊 How birth control affects your oral health
🩸 Dental implants & hormones: Does cycle timing improve success?
🤰 Why dental health is crucial when trying to conceive

👇 CLICK HERE TO WATCH OR SET REMINDER: https://www.youtube.com/live/GXCNMSxBeMM?si=FYQq1SnvXhaZ3n_Y

12/01/2025

✨ Herb of the Week: Turmeric ✨

Golden, grounding, and deeply healing - turmeric is one of nature’s most powerful anti-inflammatories.

Here’s why we love it:
🌿 Anti-inflammatory powerhouse – helps calm chronic inflammation and support joint health.
🧠 Supports brain + mood – curcumin, its active compound, can help protect brain cells and support emotional balance.
🦋 Thyroid + immune support – helps regulate immune activity and calm autoimmune-driven inflammation (especially helpful for Hashimoto’s).
💛 Digestive ally – supports healthy liver detoxification and soothes the gut.

Try adding turmeric to warm drinks, curries, or as a high-quality supplement (like Curcumin Phytosome by Thorne) for better absorption. 🌸

Address

New York, NY

Opening Hours

Monday	12pm - 8pm
Tuesday	12pm - 8pm
Wednesday	12pm - 8pm
Thursday	12pm - 8pm
Friday	12pm - 3pm

Telephone

+16464708458

Website

http://www.simplicityhealthassociates.com/

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Magnus Wellness
16 E 40th Street, Fl 4

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Our Story

Dr Ivy Branin is a Naturopathic Doctor in NYC, who helps a wide variety of conditions naturally. She uses homeopathy, botanical medicine, detoxification, nutritional supplements as well as crucial lifestyle management to get you feeling great.

Book an Appointment