
ButterMEssentials
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- ButterMEssentials
We are a family-owned company. We make handmade Hair, Bath & Body products. Our products are 100% natural and made for women, men, and children.
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New York, NY
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OUR STORY
ButterMEssentials was made out of desperation for the people who have traditionally been forgotten.
For years people of color have been told by major retailers that their natural selves are not enough and that they need to conform to accepted beauty standards throughout the industry. From a young age, I refused to believe that as true. Since age 16, I’ve been on a journey of embracing my own beauty by way of how I wore my hair. Although my own confidence internally blossomed, I knew that the work was not done, there were others who needed to feel the same way about themselves.
It wasn’t until I had two daughters of my own that I realized just how powerful the way one wears their hair is to developing how they feel about themselves.
I could not accept my daughters living a world where they didn’t feel comfortable enough to be their natural selves. So in 2009, I set off on a mission to give them the tools that would empower them to find value in their beauty.At that time, the market was filled with products that would damage their hair rather than enrich it. Most brands included ingredients such as mineral oil and petroleum, which made their hair much more difficult to manage, and left them crying instead of confident.