28/09/2021
Over the past decade, value-based marketing strategies have dominated most industries. The idea behind this approach has been this idea that if we give someone a taste of our content, they’ll trust and hire us. This led to people feeling that to ask for money, they needed to first prove themselves. But the reality has always been true that buying decisions aren’t made with logic. They’re made instantaneously and in the intuitive or emotional centers. Buying is emotional, and after a year of raw, untended emotions, I think we’re going to see the value and logic-based approach ("do these 3 things to be successful" “the X strategies to grow your list fast,”) and less convincing replaced by a more honest, intuitive, and story-telling marketing approach. I foresee that the most successful brands in the coming years will be the ones who are their own success stories. Look for brand leaders who lead themselves and calibrate all their circumstances back to themselves instead of letting the external world tell them who they are.
The new brand leader will be crisp, strong and unapologetic in their approach. And they'll lead the way in marketing trends we’ve never seen before-choosing not to prove themselves but rather share themselves.
