02/26/2026
Digital Remedy CRO Matthew Fanelli joins Mod Op's Leader Generation podcast with host Tessa Burg to unpack what’s broken in modern marketing measurement and how leaders can rethink performance in a fragmented world.
At the center of the conversation: the consumer trifecta shaping every purchase decision today:
🔹 Lower attention spans
🔹 More choices than ever
🔹 An explosion of connected devices
From last-click bias and platform-led reporting to AI optimization and omnichannel attribution, Matt breaks down why “set it and forget it” is part of the problem and what it really takes to define (and prove) success today.
If you’re navigating cross-channel campaigns, questioning your attribution model, or rethinking what performance should look like in 2026 and beyond, this is worth a listen. 🎧 https://bit.ly/4siCAGR