Elizabeth Earnshaw, LMFT

03/12/2026

Over the past several years, Big Box Therapy companies have taken their investors money to utilize on exorbitant ad spend. Sites like Psychology Today are so overrun with Big Boxes profiles, that finding a therapist who actually works locally is becoming harder and harder.

If you already had strong SEO when this started happening, you’ve likely done ok, however, newer practices are especially struggling and the practices that have been open longer will also soon start to be kicked out of the top placement in local searches.

This prevents people from finding local therapists who are part of individual or group practices and, in order for practices to compete, they need to increase ad spend (all during a time where things are getting more and more expensive each week).

My friends (and amazing business women) Amanda E. White, LPC, LMHC (Therapy for Women Center), Emmalee Bierly LMFT, Jennifer Chaiken, LMFT (The Therapy Group) and I have decided to fight back by crowdsourcing funds to take out major ads that are competitive with Big Box Therapy.

We will be creating a website that highlights ONLY local therapy practices that we vet and from there will take out ads not only on Google but also where people see them - billboards, buses, etc.

We don’t need investors. We just need each other.

If you’d like to be a part of fighting back and reducing your ad spend through crowd sourcing, please fill out the form below and we will be in touch as we build this out.

https://docs.google.com/forms/d/e/1FAIpQLSd0oXpa1jTLay0uIsEmZnKEnmo2dfe0qcMJeyJNqxBxKgM5Yw/viewform?usp=header

📸 Image just for inspo and not a real billboard :)

03/10/2026

Over the past several years, Big Box Therapy companies have taken their investors money to utilize on exorbitant ad spend. Sites like Psychology Today are so overrun with Big Boxes profiles, that finding a therapist who actually works locally is becoming harder and harder.

If you already had strong SEO when this started happening, you've likely done ok, however, newer practices are especially struggling and the practices that have been open longer will also soon start to be kicked out of the top placement in local searches.

This prevents people from finding local therapists who are part of individual or group practices and, in order for practices to compete, they need to increase ad spend (all during a time where things are getting more and more expensive each week).

My friends (and amazing business women) Amanda E. White, LPC, LMHC (Therapy for Women Center), Emmalee Bierly LMFT, Jennifer Chaiken, LMFT (The Therapy Group) and I have decided to fight back by crowdsourcing funds to take out major ads that are competitive with Big Box Therapy.

We will be creating a website that highlights ONLY local therapy practices that we vet and from there will take out ads not only on Google but also where people see them - billboards, buses, etc.

We don't need investors. We just need each other.

If you'd like to be a part of fighting back and reducing your ad spend through crowd sourcing, please fill out the form below and we will be in touch as we build this out.

https://docs.google.com/forms/d/e/1FAIpQLSd0oXpa1jTLay0uIsEmZnKEnmo2dfe0qcMJeyJNqxBxKgM5Yw/viewform?usp=header

📸 Image just for inspo and not a real billboard :)

02/19/2026

What are some silly things you’ve done with your kids lately?

02/19/2026

My husband jokes that I like to open new office spaces solely for the pleasure of decorating them. Maybe he’s not wrong.

Check out the photos of our new Center City office

📸

P.S. I know I’ve been quiet here but I’m still alive ! Hi everybody 👋

01/14/2026

I’ve stepped away from IG a lot because so much of what’s shared on the internet is non-nuanced engagement bait. And it is having real consequences in people’s lives. People are taking these posts as Truth for all, rather than one possibility. I even have seen this drip down into the therapy room where therapists themselves , influenced by social media, are providing feedback and opinions with broad strokes rather than trying to truly understand what are these symptoms in the relationship related to because many of the common issues have varied sources.

01/03/2026

So proud of ABL!

12/09/2025

The Psychotherapy Networker Symposium 2026 has been the gathering place for connection, creativity, and rejuvenation among therapists for decades, and 2026 will be no different. I’m excited to share that I’ll be speaking at this incredible event! A boost of inspiration, or just the most fun you’ve had at a professional conference — this is it.

Join me and thousands of other therapists this March using the link below!!

Join here:

Invite your connections. 2026 Psychotherapy Networker Symposium is an event not to be missed.

12/09/2025

people often say what they “don’t” want instead of sharing what they do want. When you’re trying to express something you need or want, try to be clear about what that actually is.

This works for kids and adults ❤️

12/07/2025

Each week, I send an email to help you connect, even during your busiest seasons. Read it to each other in bed or take it in the car with you. It’s made to be easy, like Sunday morning.

Link here >

a question, an activity, an intention

12/02/2025

The first will get you somewhere, the second might get you somewhere too - but not usually anywhere good.

11/10/2025

I realize that perhaps this falls into the hot take category? So I'd also like my "unpopular opinion" to remained nuanced, too. Sometimes it might be important to express something in a strong and direct manner. Most of the time, though, a hot take is just someone who has had an experience they feel is unheard and they want to make it louder (I understand this) by dismissing an experience others have had that frequently gets heard ( which makes their statement not reflect full reality) or it's a criticism of someone else veiled as a truth in order to elevate themselves above the other. (Newborns are easy for me, so they should be easy for you too).

11/05/2025