05/05/2026
There’s something special about a group that understands this:
Joy should be part the work they do.
Just back from Pennsylvania Assisted Living Association (PALA) conference in Hershey, PA, and I’m still smiling thinking about the leaders in that room. The work they do every day matters deeply… for residents, for families, and for the teams who show up to care.
A quick moment of gratitude (and yes, a little humble brag 😉):
100% of participants shared that my keynote, The Joy Jolt Effect was valuable.
But what stood out even more wasn’t the feedback… it was the commitment in the room.
These are professionals who:
• Create moments of joy for residents who depend on them
• Support teams who are often stretched thin
• Show up with heart, even on the hardest days
And somehow… they still choose to bring energy, connection, and purpose into their communities. That’s not easy work but it is meaningful work – and joy-filled.
I also really enjoyed attending sessions and the expo! Learning more about Christopher Carter, MPA mission with Purple Flag Excellence in Dementia Care™ was enlightening and important. And meeting Eric Dodson, MBA, MPT, CDP with BAYADA Senior Living Solutions created a full circle moment because Bayada was so important in the care of my daughter. The expo was filled with professionals who genuinely care and support the professionals doing the caring.
And it’s a privilege to stand alongside leaders who care that much.
(Also… any conference that includes a Hershey Kiss photo op knows how to make a chocolate lover feel right at home 🍫)
To everyone at PALA… thank you for the work you do and the joy you bring. Susan Saxinger DeLuca Janet Neidig Ian Yannuzzi (thank you for not singing "Firework")
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