oursimpleco. our story.
we are four female entrepreneurs imperfectly pursuing a truly sustainable lifestyle—one of simplicity, resourcefulness, and activism, rather than one saturated with the newest eco-friendly products. between us, you will find a vegetarian, an Americorps conservation worker, an environmental documentary filmmaker, and a sustainable clothing enthusiast who only purchased secondhand clothing for a year! although we were pursuing an overall lifestyle aligned with our values of protecting the environment, we found ourselves neglecting simple, sustainable habits, such as packing our reusable bags, eating seasonally, or turning off the lights and appliances when not in use. these are habits that, if identified and redirected, have the potential for an even greater impact and positive systemic change.
we turned toward the internet for more information. why is it so easy to neglect these simple habits? while there is so much environmental information available today, it is overcrowded by business attempts to capture the conscious consumer and false stereotypes about sustainability. instead of finding clarity and confidence, we felt overwhelmed with no sense of direction. with hours of thorough research into individual behavior change and sustainability under our belt, we knew we had to share our valuable information and resources- but in a simple, digestible manner. and it just so happens that the most sustainable practices for the earth are rooted in simplicity!
born out of our desire for simplicity, transparency, and inclusivity in sustainability, we created oursimpleco: a 30-day email newsletter with targeted information and resources in order to build simple, sustainable habits in different areas of our lives (in our home, food, beauty, closet, garden, and community).
by breaking down sustainable living into simple and digestible steps in one easy location, oursimpleco provides a pathway to follow, a community with shared interests, and identifies goals to achieve in the process. oursimpleco hopes to be a space that sparks thoughtful curiosity about living lightly on this Earth and its delightful side-effect, rejoicing in the shared lightness it creates in our souls. we want to influence 2 people, who influence 2 more, and so on…
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