Shasta Business Builders

05/11/2026

05/09/2026

Anyone else finding good deals on marketplace this week?

04/24/2026

"I am altering the deal. Pray I don't alter it any further."

That's literally what just happened on TikTok. Twice. In the same quarter.

First, creator payouts collapsed after the U.S. sale went through in January. People who used to make thousands a month are seeing single digits now. One creator reports her revenue dropping from 3-5K monthly to $80 last month. The only way for her to earn? Become a TikTok Shop live streamer. Hope you like selling things on camera!

Then, just a week or two ago, without any announcement or single notification, TikTok silently flipped on a new setting called "Allow AI to remix content" on every video every creator has ever posted. Your face. Your voice. Your work. All opted in for AI to use however it wants. And people are still trying to figure out what this feature is even supposed to be for. Creators only found out because they stumbled on the toggle buried in their privacy settings.

And the only way to turn it off? One. Video. At. A. Time. No account-wide switch. Some creators are spending hours trying to undo something they never agreed to in the first place.

To be fair, TikTok isn't the first platform to pull something like this. They all do it. CapCut, TikTok's own sister editing app, quietly updated its terms last year to grant ByteDance a perpetual, royalty-free license to use, modify, and monetize anything you upload, even unpublished drafts, even after you delete your account. That's actually why we stopped using it at Firefly. And Meta has faced similar lawsuits in Europe. This is the whole problem.

When you build on someone else's platform, they make the rules. And they can change them whenever they want, without even telling you.

We're not saying businesses shouldn’t use social media. But, make sure you own your home base, so when the rules change, you still have ground to stand on.

At Firefly Creative, we build it different. Your platform. Your data. Your content. Nobody flipping switches behind your back.

Stay human. Own your stuff.

Are you rethinking where you put your content? Tell us what you're seeing out there.

04/22/2026

Our local retreat girl!🙌🏻

04/21/2026

Last Months Social was all about Getting to Know as many members in the group as you could... think of it as Speed Networking!

Today was all about a deeper connection with with small groups!

We believe its important to not only know the businesses in our groups, but to know the people behind the businesses and what shaped them. This allows us to connect people with the right people.

We still have a few new member spots available, and only have one business per category so we can really focus on seeing your business grow!

If you are a local business that wants exposure and deep real connection that feels like family 📲DM to see if we have a spot open for you!

04/16/2026

We’ve been cranking these out all week 🔥
Custom keychains are one of those small items that make a big impact. Easy to hand out, easy to carry, and your brand goes everywhere with them.
From bold colors to clean engraving, these turned out sharp—and clearly people are loving them.
If you’ve been thinking about doing something different for your business, events, or giveaways… this is it.
Stop by or message us and let’s make something that sticks 👊

04/15/2026

Deadline day!
Extensions can still be filed today — call or text us and we’ll take care of it.

📞 530-364-4544

04/14/2026

In Shasta Business Builders, we don’t just grow businesses—we grow alongside remarkable people.

We had the privilege of hearing from Gretchen Libengood - MLO , one of our local lending officers, who opened her heart and shared the real journey of her year. Gretchen’s authenticity, her struggles, and her immense love for what she does remind us that behind every great business is an even greater human.
These moments capture what makes our group special. We aren’t just here for success; we’re here for connection, vulnerability, and lifting each other up. Gretchen’s heartfelt gratitude for all of us is a reminder to keep going, together, even when the road is tough.

If you’re ready to work with a lender who truly cares, reach out to Gretchen today! Whether it’s your first home or your next step, she’ll guide you with heart. Send her a message and let her be your hand-holding lender!