Coach Joe

Coach Joe ShiftSetGo Weight Loss Coaching | NASM Certified Personal Training | Remote Coaching Nationwide

This Memorial Day, all of us at PuraVida180 are pausing to honor the incredible courage and sacrifice of those who serve...
05/25/2026

This Memorial Day, all of us at PuraVida180 are pausing to honor the incredible courage and sacrifice of those who served and gave everything for our country. 🕊️❤️

We hope your long weekend is filled with reflection, quality time with loved ones, and plenty of moments that bring you joy and peace. Stay safe, stay healthy, and enjoy the beautiful weekend!

— Coach Joe

Memorial Day Weekend: Fire Up the Grill, Keep Your Goals Chilled! ☀️🌭Memorial Day weekend is officially here! It’s the u...
05/21/2026

Memorial Day Weekend: Fire Up the Grill, Keep Your Goals Chilled! ☀️🌭

Memorial Day weekend is officially here! It’s the unofficial kickoff to summer, full of family, friends, and backyard cookouts. But a holiday weekend doesn't mean your health goals have to take a vacation. You can absolutely enjoy the festivities, stay social, and keep your body feeling amazing!

Here is your ultimate game plan for a healthy, vibrant, and delicious long weekend:

🥗 1. Prepping & Preparing is Your Secret Weapon
Success always starts before you even leave the house. Take some time before the weekend rush to wash, chop, and prep. When you have healthy options ready to grab from the fridge, it's a million times easier to stay on track.

🥒 2. Be the Hero of the Party: Bring the Sides!
Never show up to a cookout empty-handed—or empty-stomached! Offer to bring a dish that aligns with your lifestyle.

Assemble a vibrant platter of fresh vegetable snacks like sliced cucumbers, bell peppers, celery, and cherry tomatoes.

Pair them with a clean, flavorful dip.

Trust us—everyone loves a fresh, crunchy option on a hot day, and you’ll guarantee there is something on the table that serves your goals.

🍗 3. Lean Into the Grill
Cookouts are actually a fantastic place to eat clean! Lean heavily into the high-quality, cooked proteins straight off the grill. Think grilled chicken breasts, turkey burgers, lean beef patties, or even grilled shrimp skewers. Loading your plate with protein keeps you full, satisfied, and less tempted by the chip bowl.

💪 4. Keep Your Secret Weapons Handy
Going somewhere where the menu is a total wildcard? Pack your favorite ShiftSetGo proteins in your bag! Having a high-protein shake or snack ready to go ensures you never find yourself in a bind when hunger strikes. It's the perfect, easy insurance policy for your hard work.

Have a safe, happy, and healthy Memorial Day weekend! Let's honor the holiday, enjoy our loved ones, and keep moving forward.

What's going on your grill this weekend? 👇

Celebrate Cinco de Mayo with a Crunch! 🌮Looking to keep the festive vibes high without hitting the "reset" button on you...
05/05/2026

Celebrate Cinco de Mayo with a Crunch! 🌮

Looking to keep the festive vibes high without hitting the "reset" button on your goals? We’ve got the perfect way to join the party while staying completely on track.

This Cinco de Mayo, swap the heavy restaurant appetizers for a snack that actually works for you. Our ShiftSetGo Nacho Cheese Pop Cakes deliver that bold, savory zest you’re craving—with the crunch you love and the nutrition your body deserves.

Why we’re obsessed:

✨ Zesty Nacho Flavor: All the cheesy goodness, none of the guilt.

✨ Protein-Packed: Keeps you fueled and focused through the festivities.

✨ Total Versatility: Eat them straight from the bag or use them as a "pop" of flavor on your favorite healthy taco salad!

Don't let the holiday derail your progress. Grab your pop cakes, stay hydrated, and let’s celebrate a healthier version of you.

Happy Cinco de Mayo from the PuraVida180 team! 💃✨

🌻 "May-ke" This Your Healthiest Month Yet! 🌻May is almost here!Did you know that May is actually National Salad Month? 🥗...
04/30/2026

🌻 "May-ke" This Your Healthiest Month Yet! 🌻

May is almost here!

Did you know that May is actually National Salad Month? 🥗 We can't think of a better way to celebrate than by making a "Shift" to nutrient-dense, coached-focused wellness! Our ShiftSetGo protocol is designed to help you "Set" a new metabolic baseline and "Go" on to achieve lasting results.

We're all about empowering you to make a 180-degree turn to optimal health through balanced nutrition and personalized boutique coaching.

Visit the ShiftSetGo website for salad dressing recipes and other delicious meal ideas!

Breaking: PuraVida180 is officially rebranding to PuraPizza360. 🍕We’re trading the coaching sessions for nap sessions an...
04/01/2026

Breaking: PuraVida180 is officially rebranding to PuraPizza360. 🍕

We’re trading the coaching sessions for nap sessions and the ShiftSetGo shakes for extra-large milkshakes. If you see us at the gym today... no you didn't.

April Fool’s! Just kidding—we love the grind (and the salads) way too much to quit. How are you dodging the pranks today?

Spring has arrived... time for some spring cleaning!We're getting to the time when we'll be doing a lot of scrubbing the...
03/20/2026

Spring has arrived... time for some spring cleaning!

We're getting to the time when we'll be doing a lot of scrubbing the house and clearing out the garage, but when was the last time you gave your HEALTH a refresh?

Spring is the season of renewal! If you've been feeling sluggish or stuck, now is the time to pivot. PuraVida180 is here to help you navigate that turn toward a more vibrant life.

Better health isn't a destination, but a journey that starts with one intentional step today.

Ready to do a 180 on your health? DM to learn about how easy it will be to start a spring refresh for your body!

Coach Joe
Joe@PuraVida180.com
727-641-1679

We’ve all seen the posts lately: "A Dairy Queen Blizzard is the ultimate post-workout hack!" 🍦🤔It sounds too good to be ...
03/19/2026

We’ve all seen the posts lately: "A Dairy Queen Blizzard is the ultimate post-workout hack!" 🍦🤔

It sounds too good to be true, and unfortunately, it is. Let's break down why this viral advice isn't the best strategy for your muscle recovery or performance.

While the story that started this trend (claiming a Blizzard boosts muscle growth by 43%) was actually a piece of satire, it has circulated widely as real nutrition advice.

Here’s the reality:

❌ Too Much Sugar, Too Few Building Blocks: A standard Blizzard often packs over 150 grams of simple sugar and a lot of fat. This leads to a massive blood sugar spike, followed by a sudden crash—making you feel fatigued and sluggish right when you should be recovering.

❌ Not Enough Protein: For your body to repair and build muscle, you need significant, high-quality protein (think 20-40g post-workout). A Blizzard only offers about 15-17g, which isn't enough to optimally kickstart muscle protein synthesis.

❌ Slow Digestion: All that fat slows down digestion, meaning your body takes longer to absorb the limited nutrients it actually needs for recovery.

The Golden Rule of Recovery:

Post-workout nutrition is about balance. You do need carbohydrates to replenish your muscle's glycogen (energy) stores, but you must pair that with quality protein to repair muscle tissue. A Blizzard is too high in sugar and too low in protein to be effective.

Enjoy a Blizzard as a treat occasionally! But don't look at it as an "anabolic na**lm" or a valid recovery strategy. Stick to balanced meals for recovery and save the ice cream for a planned indulgence.

Let's stick to science for recovery, not satire! 💪

The new USDA guidelines are 160 pages long.We summed it up in 3 words: EAT. REAL. FOOD. 🌱After decades, the old advice h...
03/16/2026

The new USDA guidelines are 160 pages long.

We summed it up in 3 words:

EAT. REAL. FOOD. 🌱

After decades, the old advice has been flipped on its head. This new "Inverted Pyramid" makes one thing very clear: Your body craves quality proteins, healthy fats, and vibrant vegetables, not refined grains and added sugar.

While they are just catching up, this is what we have believed in at PuraVida180 all along.

🛑 What is ONE ultra-processed food you’re ready to ditch from your pantry this week? Drop it in the comments below! 👇

Most diets are like a bad relationship: they talk a big game, demand everything from you, and then leave you exactly whe...
03/12/2026

Most diets are like a bad relationship: they talk a big game, demand everything from you, and then leave you exactly where they found you (or worse!)

At PuraVida180, we’re breaking up with "temporary."

The reason most people regain weight isn't a lack of willpower... it’s a lack of a Go plan. Anyone can white-knuckle their way through a few weeks of restriction. But what happens when the "diet" ends?
Usually, the old habits move right back in.

That’s where the ShiftSetGo difference comes in:

The Shift: We get the momentum started with a clean, metabolic reset.

The Set: We stabilize your progress so your body doesn't panic and try to hoard calories.

The Go: This is the "180" part. This is where we work together to build a lifestyle that actually fits your life. No more guessing games.
No more "starting over on Monday."

We’re not just changing what’s on your plate; we’re changing the direction of your health—permanently.

A pill might be easier to swallow than a shot, but is it easier on your body? 🧐We’ve all seen the headlines about the ne...
02/24/2026

A pill might be easier to swallow than a shot, but is it easier on your body? 🧐

We’ve all seen the headlines about the new oral weight-loss medications. They sound like the ultimate "easy button," right? But science is starting to read the fine print for us.

Recent research from Adelaide University is urging caution regarding SNAC, a common ingredient used in these tablets, to help the medication survive your stomach acid and get absorbed.

The study found that repeated exposure was linked to:

1. Shifts in gut microbiome (fewer of the "good guys" that break down fiber).

2. Increased inflammatory markers in the blood.

3. Changes in liver weight, which can be a sign of low-grade inflammation.

At PuraVida180, we take a different path. We use the ShiftSetGo protocol because we believe in a "food first" mentality. My goal isn't just to help you lose weight; it’s to help you heal your metabolism and support your gut health. You shouldn't have to introduce mystery compounds into your system to see a 180-degree change in your life.

Let’s get you to your goal without the biological "fine print." Real health doesn't come in a daily dose of SNAC. 🙅‍♂️

Ready to make a shift that actually lasts? DM or call me at 727-641-1679 for a free consultation on your health and goals!

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Saint Petersburg, FL
33710

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+17276411679

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