05/30/2026
An international magazine article is being written on the topic on: “What great speakers do before they ever write a word.”
I was invited to provide "the top 2-3 things you do as part of your speech writing and preparation process when preparing for a talk" ... My reply may also be applicable to you:
Whether I am sharing a message with a Toastmaster audience, or for a paid client, preparation is key. Knowing the audience! I ask a lot of questions, get to know who the listeners/participants will be, and tailor everything to them, their immediate take-always, and their ideal outcomes. After the research, I then visualize the audience, from both my speaking area, but more so — as if seated in that audience — listening to and participating. This visualization process enables a stronger connection with the audience, deeper relevance, significance, and impact. Consistently meeting planners and leaders compliment that degree of tailoring, connection, and authenticity.
- Sheryl Roush, CEO, Sparkle Presentations, Inc.
