04/08/2023
To capitalize on Global Wellness Day, Caesars Entertainment Inc partnered with the wellbeing platform Heka Health, Inc. to organize the inaugural Caesars Entertainment Global Wellness Challenge. The multiplatform campaign included a smartphone app with wellness challenges and activities, original video content with wellness experts and Caesars executives, and a leaderboard with prizes for top participants. The campaign generated more than 25,000 impressions on social media and participants walked more than 2,800 total miles. Learn more about Caesar's quest to become a leader for wellness within the industry at Northstar Meetings Group's newly launched MeetingsMarketer.com: https://bit.ly/3OnOhte