Resetting Medical Communications
Twist Medical is a medical communications agency whose primary focus is to work in partnership with medical directors, publication planners, and registry groups to support their strategic and tactical needs. At Twist Medical, we produce authentic medical communications. Our goal is to develop longstanding, mutually satisfying partnerships with our clients by placing authenticity at the core of our company. Although we certainly want to make a profit for our shareholders, we also know there are no shortcuts; we go the extra mile for our clients. We are taking a different road by reimagining how we work with our clients, by rethinking the physician-patient relationship, and by redefining the employee experience. Reimagine
At Twist Medical, we make it a priority to understand our clients' needs, behaviors, and habits. This understanding leads to long and synergistic partnerships in which we are able to connect a client's goals with our organizational goals. We recognize the power of long-term relationships between specific teams and individual clients and foster these relationships. At Twist Medical, we believe so strongly in our ability to deliver a top-quality customer experience that we have introduced a performance-based compensation model. We offer our clients the option of putting a significant portion of our potential compensation at risk, contingent upon our ability to deliver an exceptional customer experience and to achieve specific success milestones. This means our approach can’t just be interesting; it must deliver. Rethink
At Twist Medical we are rethinking the relationship between physician and patient and how best to provide the most effective scientific educational materials. Physicians have enormous demands on their time that limit their ability to delve into the growing and increasingly complex medical literature. Patients can easily access information about their disease, treatment options, and associated side effects but may not have the scientific background or tools to critically evaluate this information. The best medical communication strategies simultaneously address the discrete educational needs of physician and patient. Twist Medical’s approach to address this two-sided problem is based on a unique philosophy, team construct and level of experience, and a process that pairs data-driven, analytics-based communication with creative, inductive reasoning. We employ highly trained writers with advanced scientific degrees because distilling complex information and placing it in context requires a deep understanding of the data and the ability to critically evaluate it. We call this approach Education + Experience. Redefine
At Twist Medical, we encourage 'Human Potential'. We hire great people. We provide clear direction, using our proprietary onboarding and training materials, and then get out of their way. Set free, they work hard and deliver results. It's this philosophy of empowering people and letting them rise to the challenge that creates such a stimulating and rewarding workplace. We are a company that values self-reflection, self-improvement, and self-development. Our company also fosters a culture of debate and invests in its people through proprietary hiring and staffing models and our peerless training platform and curriculum. We create teams of people with different levels of experience and different backgrounds. Everyone brings value to the table, and we never stop learning from each other. It's how we do things, and it's how we create value for our clients and our business. We call this approach People + Practice.
