11/01/2025
Good morning and happy Saturday to everyone except formula-pushing, mom-shaming PR executives 💅
https://www.facebook.com/100064639394798/posts/1218440113653957/?mibextid=rS40aB7S9Ucbxw6v
When a formula company partners with a celebrity, it isn’t about “supporting moms”, it’s about selling product. And when that celebrity has massive influence in communities already targeted by aggressive formula marketing, it becomes even more problematic.
Black mothers in the U.S. face some of the lowest breastfeeding rates, not from lack of desire, but because of systemic barriers. They’re given less workplace flexibility, fewer pumping accommodations, shorter leave, and are exposed to more formula marketing than almost any other group.
So when a brand like Bobbie uses a celebrity mom with huge influence in those same communities to “normalize” formula use, it doesn’t empower mothers, it profits off inequity.
This isn’t about one mom’s choice. It’s about corporate manipulation disguised as relatability. It’s about billion-dollar brands pretending to be on your side while quietly shaping the narrative around “choice” to keep you buying.
And let’s be honest…Bobbie has been doing this since day one. Their entire brand is built on being the “cool,” “nonjudgmental,” “mom-run” formula company. They talk like us, post like us, and use the language of empowerment, but it’s all marketing psychology.
They want to be seen as the formula for moms who care. But behind the branding, they’re just like every other formula company…corporate, profit-driven, and invested in keeping mothers dependent on their product.
Their formula? No different than others.
Their tactics? Just more aesthetic.
And their mission? The same as every other brand, to sell as much as possible, even if that means blurring the line between genuine support and strategic manipulation.
They don’t want to change the system that makes breastfeeding hard, they want to benefit from it.
Because when the system fails mothers, formula companies win.
We should be fighting for paid leave, lactation support, and access to evidence-based information, not cheering on billion-dollar campaigns built on mothers’ exhaustion.
Don’t let a polished brand and pastel marketing fool you. Bobbie isn’t the voice of mothers. They’re the voice of profit, dressed up in “mom-friendly” packaging.
