11/15/2025
📰 Big news! It’s a proud moment for National Association for Continence (NAFC) as we spotlight the first-ever mass-awareness campaign in our 43-year history! It's designed to empower women aged 45-64 and raise awareness around urinary incontinence.
The campaign features digital ads, social buys (on Meta, Pinterest, Reddit), programmatic display, TV/CTV, audio PSAs and more. Our goal: reach 13 million women in the next year, with 75% of that reach happening this month alone.
We’re thankful for this press spotlight and excited to continue pushing the message: You’re not alone, and you can take control of your bladder health.
🔗 Read the full article: https://www.mediapost.com/publications/article/410501/bladder-blues-campaign-offers-women-free-pelvic-f.html
The project is funded through the Eugene Washington PCORI Engagement Award Program
(PCORI), an initiative of the Patient-Centered Outcomes Research Institute, a nonprofit
research funding organization.