Verdant Wild

Small batch herbal skincare & 100% natural candles, est. 2015 in Santa Cruz 🌱 Join our low waste journey!

We are honored to work with our plant allies by sustainably wildcrafting herbs; sourcing local, organic and cruelty free ingredients; and packaging with minimal, reusable and biodegradable materials.

11/25/2025

Hi! It’s me Liz 👋

I’ve been seeing some new faces here, so thought it’d be a good time to reintroduce myself. I grew up (mostly) in an off-grid cabin in the remote northeast corner of Washington state. A bit of a nomad after high school, I always had a deep yearning to see the world. I first moved to Santa Cruz in 2006 because my aunt lived here, and I fell in love with it. A winding road brought me to herbalism, from finishing my undergrad in my late twenties and studying abroad in Ghana to working seasonally on my aunt’s farm for about ten years, harvesting lavender and bottling olive oil, then getting into homesteading and horticulture myself. I came up with the idea for Verdant Wild during my first semester of grad school in an elective sustainable business class in Monterey. After that, I took a leave of absence, started a blog and the rest is pretty much history! I was self-taught in herbalism until my fifth year in business. Since then, I’ve completed the introductory and intermediate herbal programs and am currently working on their advanced herbal program. I still wear all the hats here at Verdant Wild and make everything by hand myself! Thank you for following along and supporting my small business ♥️

11/20/2025

Blessed new moon, loves 🌑

The incessant Black Friday din continues to grow, and I’m skipping it altogether this year. We’re still having our Gratitude Sale, just a little earlier than usual, from Nov. 22-24. Email subscribers shop early tomorrow 💌

Let’s ditch Amazon and support local artists, artisans and small businesses. I’m tired of seeing another closing announcement from a wonderful business each time I log on. We have the ability to vote with our hard-earned dollars and keep our communities thriving. Ways to support without spending $$ include interacting with content, spreading the word about events, and telling a friend about a small business you think they’d love ✅

I hold our annual Gratitude Sale as a way to thank you for your support. Like pieces of a puzzle, we create this business together, and I couldn’t do any of it without you! I truly can’t believe we’re going into our tenth holiday season, and I’m incredibly grateful to you for that. Every time one of your names pops up with an order, a stockist reorders because you supported them, or you come see me at a market, I still do a little happy dance inside 💫

11/19/2025

It’s sunset szn 🌅

11/18/2025

I’m excited to share that is now carrying our soaps, along with a good portion of our skincare line, including Melt cleansing balm, both serums and our beloved Quench face cream! I’ve always loved this shop and it’s great to have a stockist downtown Santa Cruz again 🦋

11/12/2025

Happy 💜
See you downtown today! Apollo is back in stock and I’m bringing it 🤗

11/07/2025

I got to make a special delivery yesterday! inside is now carrying a larger selection of our products… Check them out today during First Friday 😻

11/06/2025

How are we already almost a week into November?! 🫣

I’ve added a few fun holiday events to the schedule, from my fave Felton to Tree Lighting & Makers Market and my first Fort Mason Night Market 🤩

11/05/2025

Happy full moon! Looks like the tide is turning 🌕

1. Storm brewing over the cement ship 🌊

2. Seed oils have become an increasingly hot topic. Explore what they are, how they’re used in skincare, and what the scientific research says (and doesn’t say) about them on our blog at: https://verdantwild.com/blogs/news/seed-oils-addressing-the-controversy

3. Our wholesale channel and website have been updated. Find restocked products, winter candles and on our website, a new mystery candle club: receive two handcrafted, nontoxic candles at intervals you choose. We’ve also added intervals to our soap club, so you can choose how often to receive shipments. https://verdantwild.com

4. HOPE 💫

10/29/2025

Happy hump day! Come see us at the downtown today 👻

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Santa Cruz, CA

Website

https://verdantwild.com/

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A Time-honored Tradition

Our handcrafted, small-batch herbal formulas transport the healing gifts of the botanical world into your sanctuary and most personal moments. Live your best life, grounded in the assurance that your daily routine is nontoxic and effective.