08/27/2024
Digital Marketing Manager
Role Overview
The Digital Marketing will be responsible for managing and executing digital marketing strategies that enhance our brand's visibility and drive customer engagement. This role requires a blend of creativity, analytical thinking, and technical expertise, with a strong focus on SEO, PPC, content creation, and social media strategy.
Key Responsibilities
• SEO Management: Develop and implement comprehensive SEO strategies to improve organic search rankings, increase website traffic, and enhance user experience.
• PPC Campaigns: Manage and optimize pay-per-click campaigns across various platforms, including Google Ads and social media, to maximize ROI.
• Content Strategy: Create, manage, and execute a content strategy that aligns with business goals, including blog posts, website copy, whitepapers, case studies, and more.
• Website Management: Oversee the website's content, ensuring it is up-to-date, relevant, and optimized for search engines.
• Social Media Strategy: Develop and implement a social media strategy to grow our online presence, engage with our audience, and drive traffic to our website.
• Analytics and Reporting: Monitor, analyze, and report on the performance of all digital marketing campaigns, using tools like Google Analytics, SEMrush, and others.
• Collaboration: Work closely with the sales, product, and engineering teams to ensure marketing efforts are aligned with company goals.
Qualifications
• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-3 years of experience in digital marketing, with a strong focus on SEO, PPC, content strategy, and social media management.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEMrush, Moz, HubSpot and social media platforms.
• Strong understanding of current SEO best practices and algorithm updates.
• Experience with content management systems (CMS) like WordPress.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team, with a proactive approach to problem-solving.
Preferred Skills
• Experience in the B2B, technology or manufacturing sector.
• Knowledge of marketing automation tools like HubSpot or Marketo.
• Graphic design skills and familiarity with tools like Canva, Veed, or Adobe Creative Suite.
What We Offer
• Competitive salary.
• Opportunity to work with cutting-edge technology in a fast-paced, innovative environment.
• Career growth and development opportunities.
• A collaborative and supportive team culture.
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If you are passionate about digital marketing and want to be part of a company driving the future of manufacturing, we'd love to hear from you. Apply now to join our team at Retrocausal!
To Apply: Please send your resume and a cover letter detailing your relevant experience and why you're a great fit for this role to careers@retrocausal.ai