MNC Collective

04/21/2026

04/16/2026

Thinking about starting that GLP1 to get to your "goal weight" and then stopping?

I would encourage you to pause.

While some influencers and celebrities are using these drugs in this manner, they are playing a dangerous game.

Up to 40% of the weight lost on these drugs comes from lean mass, which absolutely CAN be improved with heavy weight training and adequate protein when taking the med.

But, when users come OFF the med, fat regain is MUCH faster than before, and if you haven't been super diligent about maintaining and ideally BUILDING MUSCLE while on the med, you could find yourself at a higher body fat percentage than when you started.

This is no different than doing cyclical diets- starve yourself aggressively for a few weeks, then go back to "normal" and it all comes right back...

The deal is that no matter how you are going about it, you are going to have to change your lifestyle if you want to play the long game and not end up worse off than when you started.

04/07/2026

If you're over 30 you are losing up to 8% of your muscle mass every year.

If you're over 60 that muscle loss accelerates even faster.

The only way to stop it is to strength train and eat adequate protein. Period.

I love that medications are available to help weight loss efforts, but my bigger concern is how to help women maintain their muscle.

Muscle is what will allow you to age well, not necessarily a lower number on the scale.

03/31/2026

You might be under-eating if...

You are losing strength in the gym...

You are seeing weight loss, but your clothes still fit the same...

You are at a plateau despite eating less and exercising more 🙄...

Bigger red flags are things like losing your menstrual cycle, hair loss, feeling exhausted but can't sleep...

Under eating slows your metabolic function and is a major issue for many of the women I coach, and unfortunately GLP-1 (not used correctly) can result in the same fate... higher fat mass, lower muscle mass and reduced metabolic function.

So, if this sounds like you- here's what I would do:

1. Track my food for at least a week to get an idea of what my average intake is for overall calories and macronutrients
2. Then, I would start to add a little bit of food, maybe 50 calories a week. Typically this comes from adding protein as most people aren't quite hitting the 1g per pound of body weight they need. But, sometimes it can be from carbs, especially if you've been eating a low carb diet for a long time (women have higher carb needs than men).
3. Keep tracking food at this new, higher calorie intake for a week and if all goes well add another 50 calories a week or two later.
4. Over time, these 50 calorie additions add up and lifting feels better, sleep improves and muscles might even look a little more noticeable... Eventually this new, higher calorie baseline will be the starting point for a strategic fat loss phase- but only after calories are high enough to allow for it.
5. Have patience, lasting changes never come from quick fixes!

03/24/2026

Am I nervous about AI?

Not really?

If anything, it will give people a good starting place to work from...

And then, when they hit speed bumps and need someone to help them figure out the 20% that can only be uncovered with deeper conversations and years of experience, I'll be ready!

03/23/2026

Mobility is your secret
W E A P O N ⚔️

~ “What goes left unnoticed will be seen in time.” ~

03/18/2026

Mobility: It can be your secret weapon ⚔️

03/12/2026

Imagine you are 16 and get a car...

The only catch is that it's the ONLY car (and mode of transportation) you'll have for the rest of your life.

How well would you take care of that car?

Would you put high quality gas in the tank?

Would you take it for regular maintenance?

How good would you be to that car if you knew it would be with you FOREVER?

That car is your body (hopefully you caught on to that metaphor).

Your body is the only one you're going to get this lifetime and every choice you make now decides how it's going to run in the future.

Choose wisely!