Show-Me State Opticians Society

07/29/2025

💥 Double the generosity, double the impact!

At our recent SMSO event, the amazing team at Spexy donated a 3-month membership to our silent auction—an incredibly valuable resource packed with strategy, support, and inspiration for opticians looking to grow their business and impact.

And the winner? None other than our dynamic speaker Karen Sokierka Michaelson — who, in true SMSO spirit, turned around and donated it right back to support the mission of our organization. 🙌

We’re so grateful to both SPEXY for their continued support of the optician community, and to Karen for her energy, heart, and generosity. 💙

karenmichaelson.com
bespexy.com

07/22/2025

🌟 Honoring Kelly Rosemann!🌟

Please join us in celebrating Kelly Rosemann of Hoya Eyeglass Lenses on being named one of Vision Monday’s Most Influential Women in Optical! 👏

We were proud to have featured Kelly as a speaker at The Art of Eyecare SMSO Convention, where she shared her experience, knowledge, and passion with our attendees. This national recognition only reinforces what we already know — our stage hosts some of the best minds in the industry.

Congratulations, Kelly! Your leadership continues to inspire and elevate the profession.

Our 2025 roster of Most Influential Women in Optical is here! Meet the full class and read all 42 profiles online here: https://buff.ly/FQpF0HK

07/17/2025

How to Upload Your CE Certificates to the ABO Website

Step-by-step support for a smoother process.

We know the ABO website can be a bit tricky to navigate at times, especially when it comes to uploading your continuing education certificates. That’s why we’ve put together this quick guide to help you through it—one simple step at a time.

Let’s make this process as easy as possible!
-NCLE

07/16/2025

Congratulations to AccuLab Optical on 20 incredible years!
From day one, you’ve been a steadfast supporter of SMSO and a true partner in elevating the optical profession in Missouri. We’re proud to celebrate this milestone with you!

🎉 AccuLab Optical is turning 20! 🎂

Since 2005, we’ve been proudly crafting high-quality lenses at wholesale prices & it’s all thanks to YOU. 💙

to our amazing team & loyal clients for being part of our journey over the years. We couldn’t have done it without you! 🙏

To celebrate, we’re sending a little something special in your upcoming orders 👀🎁

🎈 Here’s to 20 amazing years… and 20 more to come! 🥂

07/16/2025

Thank You to Our Amazing Speakers!

The SMSO is deeply grateful to each of our incredible speakers who brought The Art of Eyecare to life this year:
Phernell Walker
Harry Chilinguerian
Kelly Underwood Rosemann
Karen Sokierka Michaelson
Matthew O'Gara
Mike Robinson

Your passion, insight, and willingness to share your expertise made every session meaningful, engaging, and inspiring. From hands-on learning to thought-provoking lectures, you helped us elevate the conversation around opticianry and patient care.

We’re honored to have had you as part of our convention and grateful for the impact you made on our attendees.

Thank you for helping us move the profession forward — one session at a time. 🙏

07/13/2025

The SMSO celebrates Mike Robinson‘s inaugural ABO Continuing Education Class! Congrats Mike!

07/13/2025

Happening now at The Art of Eyecare! With Harry Chilinguerian

07/11/2025

👀

07/10/2025

TOMMOROW!

07/07/2025

As we roll into convention week...TAG US!

We want to see all your Art of Eyecare adventures—your boldest frames, besties in classes, hands-on fun, and late-night laughs!

🎨 Post your pics and don’t forget to tag us with so we can share the love!

Let’s show the world what Missouri opticians are made of—style, skill, and a whole lot of heART! 💙