Emerge CPG Program & Community

02/09/2025

How often do you set aside time to work on your business, not just in it?

Most founders I meet and talk to spend their days putting out fires, feeling distracted, and spinning their wheels. Progress feels slow, if it comes at all.

That’s why I designed the Expert Connect Pass. Twice a month, you step out of the daily grind and into proven know-how, tested tools and techniques, and trusted strategies to:

Bring in more revenue
Move more product
Expand your distribution

Faster and smarter than you would alone.

Access top CPG experts and growth instruction. Meet fellow founders who get it. Walk away with clear next moves.

Next classes:
9/9 – Inside UNFI UpNext
9/23 – Turn Search into Sales
10/7 – Retail Demos That Convert

Live classes. 1:1 guidance. Clear, smart steps forward.

👉 Get your pass now and join in Sept 9! https://emergecpg.com/join/

15/08/2025

I heard from many of you that you missed this special offer because you were, well, soaking up summer—sailing, relaxing at the beach, getting kids ready for college, or wandering cobblestone streets in Spain.

So I’ve decided to extend the special discount for one more day.

Register by TOMORROW, Sunday, August 17, to get a 2nd class FREE when you sign up for Tuesday’s (August 19) live Trade Promotions Fundamentals class.

Pick your FREE bonus class:
• Aug 28: September Sales Planning
• Sept 9: Inside UNFI UpNext
• Sept 23: Retail Demos that Convert
• Sept 30: Search to Sales: SEO for Growth

Can’t wait to see you next week!
Julie

I'll email you directly after you register so you can sign-up for your FREE bonus class!

https://bit.ly/44Qafig

Don’t wait, this rare special offer ends 8/17!

24/07/2025

Navigating trade promotions is one of the biggest hurdles for CPG founders and entrepreneurs.

It affects your cash flow, expenses, and every part of your brand’s growth.

In our next Expert Connect live class, you’ll learn how to:

- Understand trade promotion’s role across all areas of your business.
- Treat trade promotion as an investment, not just a cost
- Identify the main types of trade promotions and when to use them
- Work confidently with large distributors and agreements
- Know the difference between ‘working’ and ‘non-working’ trade
- See the full trade promotion process clearly

If that sounds like what you need, join me August 19, 12–1pm ET.

Sign-up here: https://bit.ly/44Qafig
$47 (you’ve already received an invite if you’re part of Expert Connect, Rooted, or Rise)

27/06/2025

If you're a founder, business owner, or entrepreneur feeling the pressure of cash flow lately—you’re not alone.

With tariffs in flux, rising costs for ingredients, packaging and freight, and continued supply chain uncertainty, making confident pricing and spend decisions can feel more difficult than ever right now.

That’s why I’m teaming up with Jennifer McKinley, a certified CPG cash flow specialist, for a live Expert Connect session on Smart COGS Management.

Jennifer will guide you through how to:
Forecast with clarity
Price with confidence
Protect your margins and plan ahead

July 8, 12pm - 1pm ET
$47 to join
No cost if you're in the Expert Connect, Rooted, or Rise program.

Save your seat here: https://bit.ly/july8cogs

21/06/2025

The biggest communication and messaging mistake I see founders make?

Relying too heavily on product features to sell and convince people to try and buy, instead of sharing their leadership position, and how they are THE solution to their target audience’s needs and challenges.

Today, I led a hands-on workshop guiding founders in shifting how they speak to, and connect with, their target audience:

As a human talking face to face with a friend, with empathy, with values, with storytelling, and with specificity.

We dove into what makes conversations resonant and what inspires people to take action!

One founder realized that product features were her comfort zone - no wonder her audience didn’t understand, or feel, the value she was really providing.

An aha moment🌟

Language isn’t just about the words you use—it’s also about leading with the energy of confidence vs. convincing💥

It’s about serving vs. selling.

To build a memorable brand, you must be in conversation authentically, clearly and consistently with your target audience over time.

👉I’m curious: What’s brand do you feel nails their messaging?

📸 me passionately teaching + answering Qs







Thank you Maine Center for Entrepreneurs for hosting me - I had a blast and cannot wait to host another one soon!

08/06/2025

I’m delighted to lead this in-person workshop on June 17. If you’re interested in attending you can DM me or comment below.

Both you and your consumers will benefit from this live workshop and training. You’ll leave with a framework for better understanding your target audience and how to be in conversation with them in ways that resonate, build your brand and drive sales.

Join us for an in-person workshop with CPG Program & Community – Clarify + Communicate Your Value!

If you’re mostly focused on product features and not sure how to connect with your audience—you’re not alone. This FREE session will help you start shifting your messaging to reflect your leadership position and what your consumer actually values.

In this 90-minute workshop, we’ll explore:

💡 How to move beyond talking about features and price

💡 The kinds of pain-points your audience is navigating—and how your brand can provide solutions to their problems

💡 What makes your brand different—and how to begin saying it more clearly and confidently

💡 Messaging shifts that can help you engage the right people and build more connection

You’ll leave with clearer direction, stronger ideas, and language you’re excited to keep building on. As a bonus, we're providing a networking reception starting at 5PM with sips and bites🤝

Register today: https://www.mced.biz/june17rsvp

22/05/2025

Proud to see my client Amy and her brand, Creative Crispies Co. show up strong at the Wicked Gluten Free Expo last weekend. One more step in her steady, intentional growth into the right channels.

This kind of progress doesn’t happen overnight. It takes clarity, commitment, and the courage to keep showing up. Watching her lead with all three has been inspiring and powerful.

18/05/2025

One of my favorite parts of Winners Circle: Hearing lessons and perspectives from world class athletes and CEOs.

The conversations, reflective shares and valuable reminders all inspire and motivate me to be a better person, partner, leader and CEO.

The conversations today that resonated with me the most were around preparedness, and the importance of mindset and the choices we make every day, in between, leading up to and after what we perceive to be the “big important moments” in our lives.

As Agassi so eloquently shared - “The match is won or lost long before you step onto the court”.

And as Chris Weber stated “Only listen and take feedback from those who are also in the arena”.

Truth.

Wisdom.

24/04/2025

Two calls earlier this week.

Two founders with completely different products and backgrounds.

And yet… something about both conversations stuck with me.

It wasn’t the formulas, or the sales channels, or even the innovation behind the products (though that was impressive).

It was this:

Clarity.

Each founder knew exactly what they were building—and why.

Not just a product, but a business rooted in creativity, science, and purpose.

One that reflects who they are and the impact they want to have.

These are the conversations that light me up.

This is why I do this work.

To empower founders to design businesses that are profitable, sustainable, and aligned with their values from the ground up.

If you’re building something smart and soulful—and committed to designing a brand and business you love—let’s talk.

23/04/2025

Last call to join our live sales training today April 23 at 12pm ET👇

Details and to register here: https://bit.ly/423paid

03/04/2025

Messaging that drives revenue.

When you’re clear on your value and know how to express it, your customers respond.

Started my day with this note from a client—when we clarified her value and dialed in her messaging, people listened—and now they’re buying.

Ready to create these same results? Let’s talk!

Comment “sales” and I’ll share my scheduling link.

01/04/2025

We just wrapped up Day 5 of the Leadership Challenge, and wow, it was powerful! 🌱

Many business owners, CEOs, and leaders operate from urgency, pressure, or ‘shoulds’—but what happens when you lead from joy instead?

• Decisions feel lighter.
• Creativity flows.
• Energy expands.
• Growth becomes sustainable.

Take a moment to check in with yourself:

What would it feel like to lead from excitement and joy today?

If leadership feels heavy right now, try this:
Pause.
Breathe.
Ask yourself—what’s one thing I can choose to do today that feels good and energizing?

Ready to bring more clarity, ease, and joy into your leadership? Get 5 ways here, starting today: https://bit.ly/328clear