15/05/2025
I’ve been getting tagged in some “face behind the business” posts, so allow me to reintroduce myself—and the other people who really make the wheels turn at Arcana.
I’m Jennie. I also go by JJ (she/they)... I’m a q***r mother, yoga teacher, grad student, and person in long-term recovery, among many other things. Maybe you know me as the owner of Arcana, a Sea Change Yoga teacher, that teacher you had in college who made you breathe. Maybe you’ve seen me at protests or on TikTok spewing feminist rants. Maybe you think I’m a resilient mama who’s managed to run a decently ethical business that prioritizes its workers and honors practices from around the world. Or maybe you’ve heard I’m a monster or a total b*tch. I’d say all of it’s a little true ;).
I grew up in Maine, in the Bangor area. I never imagined being a downtown Portland business owner, but when Kate Hebold, Arcana’s founder, was ready to step away, I felt called to step up.
As I took on this new role, I quickly saw things needed to change—not just at Arcana, but in the healing arts and Western yoga world. Through mentorship from Indigenous elders, my involvement in the BLM movement, and my education in feminism and human rights, I learned what we were doing wrong: appropriating practices, selling endangered plants from far away, spiritually bypassing, whitewashing... I knew something needed to change. And let’s be real, it wasn’t just my own self-evolution; it was YOU all, and my employees and co-owners, who pushed me to do better. (Continued in comments) 📸 cred