26/05/2025
🚨 Are you watching who’s really driving the plant-based movement?
If you’re in food innovation, branding, or retail, you should be.
🌱 Plant-Based Isn’t Just a Trend — It’s a Demographic Shift
What started as a niche movement is now reshaping entire supermarket aisles.
📊 In the U.S., Millennial's and Gen Z are leading the charge:
Over 80% of Gen Z want more plant-forward options
44% of vegans are Millennials, with Gen Z rising fast
Women still lead adoption, but men — especially younger men — are closing the gap
And get this: 66%+ of U.S. households now buy plant-based foods, even if they aren’t vegan
But the next phase? It’s not just about being plant-based — it’s about functionality, clean ingredients, and convenience.
🚀 From powdered milks that rival dairy nutrition (like Above Milk from Essenzefruits) to on-the-go Kombucha sachets and hybrid proteins — the future is flexible, fortified, and friction less.
We’re entering a new era where “vegan” isn’t a label — it’s a solution.
👉 What trends are you betting on for 2026 and beyond? Drop your thoughts below.
Source:
Good Food Institute (GFI) U.S. Consumer Insights and Market Snapshots),
Strategic Market Research Report: Plant-Based Food Trends (2023–2030)
