The Pink Ribbon Effect

The Pink Ribbon Effect I'm just a Breast Cancer survivor paying it forward. Visit my website thepinkribboneffect.org It was then my trauma and tragedy turned to passion and purpose.

My journey began in 1978 with my mother's diagnosis of stage 4 Breast Cancer. Needless to say, I have been 'living' with this disease since I was eight years old. In 2014, I was diagnosed with an aggressive stage 1 DCIS HER 2 Neg PR positive. Given the choices of a lumpectomy, mastectomy, or double mastectomy, I chose the latter. I was a supporter for many years participating in walks/races, spreading awareness, etc. It wasn't until I transitioned from supporter to survivor that I truly understood how short life is-when we come face to face with our own mortality. I am not alone on this path; I have had friends, family, & colleagues who have been diagnosed with this horrible disease. It not only causes hardships on the diagnosed (mentally & physically) but also on the family. My purpose & passion is simple: to unfurl acts of kindness for those dealing with Breast Cancer; hence the Pink Ribbon Effect. How truly wonderful it will be to fund raise/hold events to be able to provide items or services for those embarking on this tumultuous journey whether a mastectomy, double mastectomy, chemotherapy, and / or reconstructive surgery, etc.

More often than not, I’m reminded of my own mortality. Yesterday’s Making Strides Against Breast Cancer event was one of...
11/03/2025

More often than not, I’m reminded of my own mortality. Yesterday’s Making Strides Against Breast Cancer event was one of those times. Thousands of people—over 3,500—came together to support, remember, celebrate, and heal.
While we were still setting up, I noticed a woman nearby who suddenly began to cry. She and her husband had been walking around, taking everything in. I gently asked if she was okay. Through her tears, she said this was her first walk since being diagnosed, and she was simply overwhelmed.
Without hesitation, I walked over, and she hugged me as if we’d known each other for years. I didn’t mind that a complete stranger was holding onto me; I was honored that she felt safe enough to do so. I told her that it gets easier. She smiled through her tears, said “thank you,” and we both went back to preparing for the day.
Moments like that remind me—it’s not just a walk. It’s not just a fundraiser that people casually donate ten dollars to. For many, it’s the culmination of a major life event. It’s a chance to support, remember, celebrate, and heal.
When I get on the microphone to give my speech, I always ask for a moment of silence to honor those who have lost their lives to this terrible disease. And every single time, I get choked up. Yesterday, though, it wasn’t because of my own loss or my own battle. It was because of the sea of faces in front of me—the sheer number of women (and men) who have been touched by breast cancer, whether personally or through someone they love.
That sight was overwhelming, but in the best way. The support, the cheering, the smiles, the hugs, and the words of encouragement washed away any sadness. There truly is strength in numbers.
The Making Strides walk is more than an event I help organize—it’s a sacred time to support, remember, celebrate, and heal. I’m deeply grateful to my friends who show up for me year after year. I know the pink can get old, and I know it takes effort to keep showing up. But you do—physically or in spirit—and that, to me, is the truest form of friendship.

THANK YOU Railroad Socks!
10/18/2025

THANK YOU Railroad Socks!

Great music, great beer, great cause! Thank you New Realm!
10/04/2025

Great music, great beer, great cause! Thank you New Realm!

I am beyond thankful today. 💕A huge shoutout to my friend Jason Bruner for thinking of me and connecting me with New Rea...
10/04/2025

I am beyond thankful today. 💕

A huge shoutout to my friend Jason Bruner for thinking of me and connecting me with New Realm Brewing Company.

Because of his thoughtfulness & their generosity, New Realm Brewery is donating their proceeds to The Pink Ribbon Effect at today’s Breast Cancer Awareness Market & Concert.

I am truly humbled—it honestly feels surreal. To have a company like New Realm believe in my mission and give back in this way means the world. I can’t thank them enough for standing beside US in the fight against breast cancer. 💗

https://www.facebook.com/reel/1873903976866572

07/19/2025

Today was so productive! I visited every business on the oceanfront that will not only be open in November but also possibly offer an incentive for the Making Strides Against Breast Cancer Hampton Roads VA walk. If you know of a business that may be interested, here's the link: https://forms.gle/rh7KND1zGVHWP2FL6

🎀 Thank You to CRUSH N' RUN! 🎀I am incredibly grateful to Crush N' Run for their generous donation in support of The Pin...
07/07/2025

🎀 Thank You to CRUSH N' RUN! 🎀
I am incredibly grateful to Crush N' Run for their generous donation in support of The Pink Ribbon Effect (www.thepinkribboneffct.org)
While this gift wasn't tied directly to my golf tournament, I am excited to recognize their kindness here—because every dollar raised helps me create care packages for women about to begin their Breast Cancer journey.
Thank you for helping us make a difference, one package at a time. 💖

04/18/2025

11 years ago today my breast cancer journey shifted from supporter to survivor. Thank you to those who were there the day of diagnosis and beyond. I’m only as strong as the people who support me.

Help me help others on this life changing journey. Www.thepinkribboneffect.org

https://www.thepinkribboneffect.org/post/passion-vs-obsession
03/23/2025

https://www.thepinkribboneffect.org/post/passion-vs-obsession

Someone recently told me I was obsessed with my efforts for breast cancer awareness. At first, I felt the need to defend myself—to explain why I do what I do. My initial response was, "no I'm not" without an explanation. I continued to think about what was said and then I realized there’s an imp...

Last batch of MammoTotes has been delivered to North Beach Plastic Surgery & Sentara Princess Anne Comprehensive Breast ...
03/21/2025

Last batch of MammoTotes has been delivered to North Beach Plastic Surgery & Sentara Princess Anne Comprehensive Breast Cancer Center❣️

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