Shorewood Opticians

Shorewood Opticians Shorewood Opticians is dedicated to providing excellence in vision.

Owned and operated by the only advanced certified optician in the Milwaukee area, Shorewood Opticians is uniquely qualified to fit any and all prescriptions. If you’ve ever had trouble with your eyewear before, or if you just want to experience your best possible vision give us a call!

Yes, they’re as good as they look.
07/17/2025

Yes, they’re as good as they look.

A couple fresh faces in the window. Come get a better look—we saved them just for you.
07/16/2025

A couple fresh faces in the window. Come get a better look—we saved them just for you.

Your shirt is not your lens cleaner. 🙅‍♂️Here’s why that “quick wipe” is slowly wrecking your glasses.
07/11/2025

Your shirt is not your lens cleaner. 🙅‍♂️
Here’s why that “quick wipe” is slowly wrecking your glasses.

Annoying eye twitch?
We’ve got some ideas about what’s causing it.
06/27/2025

Annoying eye twitch?
We’ve got some ideas about what’s causing it.

I’m still not over these new Maui Jims. Which one are you reaching for?
06/24/2025

I’m still not over these new Maui Jims. Which one are you reaching for?

Need an excuse to try on that pair you’ve been eyeing?
We’ll be open extended hours, 5–7PM this Thursday for sips, shopp...
06/17/2025

Need an excuse to try on that pair you’ve been eyeing?
We’ll be open extended hours, 5–7PM this Thursday for sips, shopping, and summer energy.

Today’s forecast: 100% dad jokes and great glasses. Happy Father’s Day!
06/15/2025

Today’s forecast: 100% dad jokes and great glasses. Happy Father’s Day!

We’ve got some new followers, so let’s do a little get to know Zach 👋If you weren’t doing this, what would you be doing?...
06/13/2025

We’ve got some new followers, so let’s do a little get to know Zach 👋

If you weren’t doing this, what would you be doing?
Biotech sales!

Coffee order?
Vanilla latte, extra shot. Non-negotiable.

Most underrated part of a great pair of glasses?
The balance of how a pair of glasses fit—and how the right frame can bring out your personality.

Eyewear red flag?
Poorly fitting frames. Instant nope.

Secret style pet peeve?
Way oversized glasses. It makes me crazy!

One style you wish more people would try?
Color! It’s not scary, I promise.

Most Wisconsin thing about you?
“Ope.” Every time.

Always stocked in the shop?
Coffee. Obviously.

What do you say to people who think they don’t look good in glasses?
You just haven’t found the right pair yet.

Worst glasses era?
Late ‘90s/early 2000s narrow rectangular black glasses.

Thing you always notice about people’s glasses?
Smudges. Can’t help it.

Eyewear hill you’ll die on?
Name brand doesn’t mean better. And progressives aren’t one-size-fits-all.

Here’s what sets an Advanced Certified Optician apart (besides charming good looks and a killer frame wall).
06/11/2025

Here’s what sets an Advanced Certified Optician apart (besides charming good looks and a killer frame wall).

Address

Whitefish Bay, WI

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+14143321290

Website

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