Shorewood Opticians

05/01/2026

The essentials. That’s it. That’s the list.

04/29/2026

Let me explain the Good, Better, Best lens pricing model and why you won’t see it at Shorewood Opticians.

04/28/2026

Easiest way to kidnap me? Trail of frames. It works every time.

04/27/2026

Signs you might need new glasses. Seriously, if you’re dealing with any of these, it’s time for an update.

04/24/2026

Who’s my dream client? You. Yeah, you reading this right now. Don’t look away.

04/21/2026

This is what happens when you give me editing software and free time.

04/20/2026

I mean... they’re not wrong. Guilty as charged.

04/17/2026

A better look at the Caroline Abrams I unboxed. Which one’s your pick?

04/16/2026

Summer’s right around the corner — which means more pickleball, golf, and time on the bike. We added Rudy Project to the shop last year and they’ve been doing really well for our clients. Lightweight, clear, just easy to wear.

04/14/2026

Happy 414 Day, Milwaukee! I stand by all of these.

04/09/2026

New Caroline Abram frames just came in. We got a mix from the Blush line and the regular collection. Going through all of them here, but I saved my favorite for last—the Rachel.

04/07/2026