totalmentalperformance (2025)

23/08/2025

Phase 2: The TMP Coaching Framework⁣
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If Phase 1 builds your base.⁣
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Phase 2 is how you put it into action.⁣
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The TMP Coaching Framework is the exact process I’ve used in 1000s of 1:1 hours with business owners.⁣
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I also teach it to our TMP coaches so they can replicate the results with their clients.⁣
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In this phase you’ll learn to:⁣
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1️⃣ Do specific and safe subconscious reprogramming.⁣
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Help a client look at a key past moment in a safe way and change how it affects them now, so it stops getting in their way.⁣
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2️⃣ Install solid mental performance frameworks⁣
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Whether that is through unconscious reprogramming, or teaching practical and relevant tools for their specific battles.⁣
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3️⃣ Steady feelings and maximise consistency.⁣
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Build client workflows and solid unconscious foundations so your clients stay calm, clear and consistent to drive results⁣
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By the end of Phase 2 you will:⁣
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👉 Deliver sessions that create measurable changes clients can see in their daily life.⁣
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👉 Solve the real cause of a problem instead of treating surface symptoms.⁣
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👉 Turn each client breakthrough into clear next steps that get done.⁣
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👉 Keep a full roster because your results lead to referrals.⁣
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If that’s the standard you want to hit, DM me “cert” and I’ll send you the breakdown.⁣
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Doors close in 11 days.

22/08/2025

🎙️ and I discuss the origins Mental Performance Coach certification:⁣

👉 How the certification came to be⁣

👉 Why now⁣

👉 The curriculum⁣

👉 Common patterns and frameworks for top coaches⁣

👉 The type of coaches that get the best results⁣

Becoming a Mental Performance Coach isn’t about surface-level goal setting and motivational quotes.⁣

It’s about helping ambitious clients unlock clarity, flow, and lasting change.⁣

If you’re a coach who feels called to go deeper with your clients, this one’s for you.⁣

🎧 Listen now: Becoming a Certified TMP Mental Performance Coach — link in bio.⁣

21/08/2025

How Dan Quit His Job and Became a Fully Booked 6-Figure Mental Performance Coach in 18 Months.⁣
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Back in mid-2022, Dan was working full-time in corporate sales.⁣
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He had already retrained as a cognitive therapist, but the work felt disconnected from the type of clients he wanted to serve.⁣
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The therapy model gave him some tools, but he wanted to work with ambitious clients who wanted:⁣
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👉 Sharper thinking ⁣
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👉 More calm under pressure⁣
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👉 Better results in business and life⁣
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He just needed a proven coaching process and a way to turn that into a career.⁣
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Dan went through the full TMP Certification Process.⁣
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And within 18 months:⁣
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👉 He’d left his job.⁣
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👉 Became fully booked with clients.⁣
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👉 Was earning over 6 figures as a coach.⁣
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Here’s exactly how he did it in 3 steps:⁣
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🔵 Step 1: Mastered the TMP Framework
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He learned to run detailed Mental Performance Audits, spot patterns others miss, and zero in on the real blockers behind client performance.⁣
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This meant he could choose the exact intervention needed instead of relying on guesswork or generic tools.⁣
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🔵 Step 2: Followed the TMP Client Journey
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He used the step-by-step structure taught in the certification to turn up to every session with purpose, measure progress clearly, and keep clients building on their wins.⁣
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This kept momentum high and made renewing a no-brainer for his clients.⁣
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🔵 Step 3: Applied it to the right type of clients
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He focused on highly-ambitious clients with big goals, where even small performance gains had a major impact.⁣
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This is where the TMP process creates the most visible, measurable results.⁣
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Dan’s TMP clients love him. He’s made huge profound changes in their lives.⁣
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He loves his work, his clients and his life.⁣
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His story shows what’s possible when you use the right process and apply it consistently.⁣
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DM me ‘cert’ and I’ll get you the details.⁣
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Doors close in 12 days.

20/08/2025

When coaching turns into therapy (a serious problem in the coaching industry)⁣
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Many coaches blur the line between mental health and coaching, accidentally drifting into therapy territory.⁣
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That means:⁣
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🔻 They risk causing damage vs positive change ⁣
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🔻 Clients don’t get the desired results.⁣
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🔻 Their reputation takes a hit.⁣
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Phase 1 of the TMP Certification fixes all of that…⁣
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It’s called Mental Performance Foundations.⁣
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And it’s built upon this core belief:⁣
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A fortress is only as strong as its base, and this phase builds yours.⁣
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Over the first 30 days, you’ll learn:⁣
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1️⃣ What the mind is, what the brain is, and how they work together to create reality. ⁣
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2️⃣ The difference between mental health and mental performance.⁣
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3️⃣ Where your role ends so you never take on work that belongs to a therapist or counsellor.⁣
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4️⃣ The traits of a mental performance client compared to a therapy client.⁣
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By the end of Phase 1 you will:⁣
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👉 Pinpoint the exact problems you can and cannot fix. ⁣
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👉 Spot red flags and hand them to the right person.⁣
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👉 Keep clients winning without risking your reputation⁣
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Why is this important?⁣
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Because when you know exactly where your work starts and ends, you stop wasting time on the wrong problems and focus on the ones that create lasting change.⁣
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That’s when clients stay longer, refer more, and trust you with the work that shapes their future.⁣
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The TMP Coaching Certification is now open.⁣
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Comment “cert” and I’ll send you all the details⁣

19/08/2025

Feeling disconnected with your coaching?⁣
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We’ve seen it a lot…⁣
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Coaches with good clients and steady income who still feel uninspired.⁣
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They know they have more to give.⁣
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But without the tools or framework to go deeper, the work starts to feel repetitive.⁣
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That’s why the TMP Certification exists.⁣
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It’s for the coach who:⁣
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✔️ Has coached at least 50 clients.⁣
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✔️ Knows it all starts with the mind.⁣
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✔️ Wants to take clients beyond surface-level tools.⁣
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✔️ Knows their work could create deeper change.⁣
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✔️ Wants the skill and confidence to deliver it.⁣
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But you feel like you’re missing the training, experience, or framework to take your coaching deeper.⁣
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You:⁣
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👉 Value mental performance. ⁣
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👉 Want a proven system to deliver life-changing results.⁣
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👉 Are ready to raise your rates.⁣
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👉 Don’t want to be replaced by AI doing the basic work.⁣
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If you stay at surface level, clients will thank you…⁣
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But they won’t remember you.⁣
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This certification makes you unforgettable.⁣
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💬 Comment “cert” and I’ll send you the details. ⁣
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Doors are open for the next 13 days.

18/08/2025

📣 Announcement: Total Mental Performance Coach Certification is finally here⁣
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Here’s the lowdown:⁣
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It’s an 18-week container designed to equip experienced coaches with a proven mental performance framework that’s delivered 500+ 1:1 client results.⁣
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The certification is delivered in 3 core phases:⁣
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🔵 PHASE 1: Mental Performance Foundations⁣
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You’ll learn how to spot what’s actually blocking client progress…⁣
⁣.. so you stop wasting sessions chasing surface-level boring problems.⁣
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🔵 PHASE 2: The TMP Coaching Framework⁣
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You’ll install a repeatable coaching system you can rely on…⁣
⁣.. so you stop winging it and start delivering consistent, high-impact results.⁣
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🔵 PHASE 3: Integration and Delivery⁣
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You’ll embed this work inside your current business…⁣
⁣.. so you can raise your rates, retain clients longer, and build a reputation for depth.⁣
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This is NOT for…⁣
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❌ Coaches with fewer than 50 clients served⁣
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❌ Coaches who only work with beginners⁣
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❌ Coaches who rely on mindset quotes⁣
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❌ Coaches who aren’t comfortable challenging clients⁣
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❌ Coaches who want scripts instead of frameworks⁣
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❌ Coaches who avoid high-pressure environments⁣
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❌ Coaches still unsure if they want to coach long-term⁣
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This certification is designed for those who want to coach at a level that AI, scripts, or content funnels can’t touch.⁣
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🗓️ Format & Dates⁣
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👉 18 weeks total⁣
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👉 Fortnightly live Zoom workshops⁣
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👉 First call: Friday 12th September⁣
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👉 All calls recorded⁣
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👉 Final in-person graduation: 12th Dec, Manchester⁣
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This is a repeatable system built over 7+ years...⁣
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Refined through 1,000s of client hours...⁣
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And now taught for the first time.⁣
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So if you want to become the kind of coach clients remember for the rest of their lives...⁣
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👇⁣
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Comment “cert” and I’ll send you the details⁣
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Doors are open for the next 14 days.

17/08/2025

First week back at base camp ⛺️

Incredible 1:1 client sessions as usual

Some night swims at the beach

Weekly king day, boxing and gym sessions

Podcast with (congrats on the studio )

Premier league season is back

Diving deeper into the TMP certification curriculum

Life is good! 🙏💙

Doors open to Certification applications today

DM the word “Cert” and I’ll fire over all the details

16/08/2025

This framework has created 500+ results over the last 3 years.⁣
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It’s been applied with:⁣
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☑️ Founders⁣
☑️ Creatives⁣
☑️ Coaches⁣
☑️ Athletes⁣
☑️ Operators⁣
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Everything is designed to help high-performing humans stay stable, clear, and effective.⁣
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It runs in 3 phases:⁣
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🔵 Phase 1: Foundations⁣
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👉 Remove emotional noise so decisions get easier.⁣
👉 Replace old beliefs that keep clients stuck.⁣
👉 Free up mental bandwidth to focus on what matters.⁣
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🔵 Phase 2: Mastery⁣
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👉 Build structure that supports consistent execution.⁣
👉 Protect time and energy from hidden leaks.⁣
👉 Get more done without relying on willpower.⁣
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🔵 Phase 3: Peak⁣
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👉 Weaponise your weekly structure⁣
👉 Spot and repeat high-performance patterns.⁣
👉 Design a future that’s worth grafting for.⁣
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This framework is now the backbone of what we do.⁣
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And for the first time, we’re teaching it.⁣
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If you’re a coach and you want to be able to deliver this level of depth...⁣
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Without guessing, winging it, or relying on recycled mindset hacks.⁣
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The TMP Coaching Certification opens in 24 hours.⁣
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DM “cert” for your last chance to skip the queue.⁣

14/08/2025

🎙️New TMP Podcast Episode— Louis Calvert: Building an Aligned Coaching Business⁣
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Ever felt like your business looked successful but didn’t feel right?⁣
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This week on the Total Mental Performance Podcast, I sit down with my childhood buddy⁣
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Louis Calvert — a coach who helps creative entrepreneurs build businesses that feel as good as they look.⁣
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We talk about the power of alignment, why constraints actually boost creativity, and how to find your ‘unfair advantage’ so you can stand out in a crowded market.⁣
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If you’ve ever wondered how to create offers that feel true to you and⁣
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attract the right clients, this one’s a must-listen.⁣
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🎧 Available now on Spotify, Apple Podcasts, and YouTube (link in bio)

13/08/2025

3 years ago I was on a Zoom call with Dan and the team.⁣
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We were talking about clients, results, and the patterns we kept seeing.⁣
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More and more clients were asking us the same thing…⁣
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“How do I learn to coach the way you do?”⁣
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At first we sent them to hypnotherapy trainings…⁣
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Then performance courses…⁣
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Maybe sent a few books.⁣
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But none nailed it.⁣
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Not one of them showed people how to do what we actually do without reducing everything to mindset clichés, surface level coaching ‘hacks’ or getting stuck in therapy loops.⁣
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So we kept sitting with the question.⁣
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We let it evolve.⁣
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And eventually, it became obvious:⁣
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This is the next chapter of our work.⁣
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Not only delivering the coaching…⁣
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But actually teaching it end-to-end.⁣
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And helping others become the kind of coach who can:⁣
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1. Help a client slow down without losing momentum⁣
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2. Know when to challenge, when to stabilise, and when to shift gears⁣
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3. Create psychological breakthroughs that actually hold under pressure⁣
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That’s what the TMP Coaching Certification is for.⁣
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We couldn’t find a training that matched the specific detail we needed.⁣
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So…⁣
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We built it.⁣
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Keep your eyes here, we’re opening the doors in 4 days.

12/08/2025

Most coaches delivering “mindset” coaching don’t have a process.

If you ask them how they take a client from:

Scattered, overwhelmed and inconsistent → clear, calm and consistent.

They can’t answer it.

That creates 3 core problems.

1. The coaching becomes inconsistent.

👉 Session to session, it’s guesswork.
👉 Some sessions land. Others don’t.
👉 There’s no system behind the transformation.

2. It creates self-doubt.

👉 You can’t explain how it works.
👉 So you start to question if it’s working.
👉 And your confidence drops.

3. It makes selling harder than it needs to be.

👉 You don’t know what you’re selling.
👉 Potential clients can’t see the value.
👉 Your business doesn’t grow.

I was lucky…

One of my first mentors gave me a clear, simple process to follow.

It showed me what it feels like to coach with structure, intention, and forward momentum.

And that became the foundation of my latest project…

Doors open in 5 days 🗓️

11/08/2025

🤖 AI will have replaced unskilled coaches in < 2 years. ⁣
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Think about the standard coaching playbook of…⁣
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🎯Goal setting ⁣
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✅ Accountability⁣
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🧠 Domain knowledge⁣
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All of it is becoming…⁣
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a) Faster⁣
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b) Cheaper⁣
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c) Easier to digest⁣
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Through AI and automation.⁣
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The core functions many coaches rely on are no longer unique.⁣
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And without the ability to work with mindset, identity, and behavioural patterns, there’s very little holding the offer together.⁣
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The question is…⁣
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Where does your value come from?⁣
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Most coaches are still just providing information.⁣
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(That’s the part AI is now doing faster, cheaper, and more reliably)⁣
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Information tells you what to do.⁣
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Deep psychological change is what unlocks performance.⁣
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It creates the deep coaching experiences that drive the results your clients are actually ready for.⁣
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And that’s the difference.⁣
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The coaching relationship matters...⁣
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But it’s not enough.⁣
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The leverage point is your ability to create meaningful psychological insight around:⁣
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👉 How your client makes decisions⁣
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👉 How they interpret challenges⁣
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👉 How they respond under stress⁣
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That’s not about information.⁣
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👉 It relies on trust.⁣
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👉 It depends on timing.⁣
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👉 And it requires skill that can’t be copied or automated.⁣
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Ambitious clients aren’t looking for therapy.⁣
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But they often KNOW their mind is getting in the way.⁣
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They want to grow.⁣
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And surface-level coaching isn’t getting them there.⁣
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That’s where the Total Mental Performance coaching framework comes in.⁣
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It’s the next evolution of coaching.⁣
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And it’s exactly what this certification is built to teach.⁣
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Details and applications open this Sunday 🚀

totalmentalperformance

23/08/2025

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