22/04/2026
Waiting for the perfect anything before moving forward is why you're stuck.
Gina and I have wrestled long with the concept "Define your ideal client". Meanwhile I have been in the coaching industry since 1999, starting with a Mentoring job for the United Way. I have worked with and assisted thousands of people at this point. How do you define your niche when you have a pile of certifications from across the industry, tons of education, and tons of experience?
So I, for the longest time, just shrugged and said "people" are my ideal client. "People who want to grow or get unstuck or break through barriers to success".
But I get it. That doesn't really tell you exactly who I work best with.
However we just kept going forward. We have been honored to have many, many clients. We currently have a solid crew of amazing people we are helping through TGY. It's humbling beyond measure to have people trust us in helping them forward.
Multiple coaches I have received AMAZING coaching from have encouraged me to keep going and work to get clarity around the people I best serve.
One MAJOR layer of clarity came, by degrees, while moving forward recently:
Ideal client number 1: Up and coming coaches that have a strong desire to help others through becoming a highly skilled life coach. We train coaches and love to see them flourish in the industry.
Then, in recent weeks, the next layer finally crystalized. You may have noticed it in the tone and verbage of some recent posts.
Ideal client number 2: I help high achieving and performing executives and their families navigate the challenges of demanding careers by offering marriage support, parental support, and family relationship support.
You know what's bonkers about that second group? I have been working with this niche for years, starting back in 2004.
So,
1. If you're an up and coming coach or want to learn to become a coach, drop COACH in the comments.
2. If you're a high octane executive that would like strategic support for your family relationships, DM me, or, have your assistant DM me (yes that is a VERY real thing). We've got your back.