Reform X: Career Reset x Founder Startup x Brand Monetization

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🚀 REFORM X helps midlife pros & founders reset careers, launch startups, & monetize brands.
🎯 1:1 coaching & online courses (ENG/粵/普)
🌏 Global experience: Hong Kong → UK → Canada
📚 Author of transformational growth books

I thought I had a planning problem… but it was a clarity problem.This was the day I finally admitted: my plans weren’t t...
17/07/2025

I thought I had a planning problem… but it was a clarity problem.

This was the day I finally admitted: my plans weren’t the issue. My priorities were.

I was proud of being the “organized” founder, with color-coded lists, weekly resets, and a whiteboard full of ideas.

But nothing moved because I didn’t choose what mattered most.

Now, I teach my clients this: when everything feels urgent, nothing moves.

Your business doesn’t need another template. It needs a decision.

Overwhelm doesn’t come from chaos, it comes from avoidance.

If your task list is longer than your action list, follow me. Or drop a 💬 with your top 1 struggle.



Which decade taught you the most?Drop it below 👇And if you’re in the middle of a reset, let’s talk.
12/07/2025

Which decade taught you the most?
Drop it below 👇
And if you’re in the middle of a reset, let’s talk.











“I lost everything at 40. What did I gain? Was clarity.”When COVID hit, I had to shut down my college.I’d spent over a d...
11/07/2025

“I lost everything at 40. What did I gain? Was clarity.”

When COVID hit, I had to shut down my college.
I’d spent over a decade building a business that empowered others… and suddenly, I had to let it go.

I relocated across countries, became a student of my own journey, and restarted from the ground up again.
This photo? It was taken the day after I got hired to teach again, in a new city, in a new life.

Because even when your path burns down… your purpose doesn’t.
If you’ve ever felt too old to begin again, I promise you, clarity lives in the rebuild.

Your past wasn’t wasted. It prepared you.

Drop a 💬 if you’ve ever had to restart. Let’s connect.











Confused messaging costs you opportunities! In your career, startup, or business brand, a clear message builds trust and...
05/07/2025

Confused messaging costs you opportunities! In your career, startup, or business brand, a clear message builds trust and attracts the right people.

Try these 3 steps: focus on who you help, use simple words, and repeat your message everywhere.

Follow for weekly transformation tips or DM for a brand clarity check!

How would you explain your brand in one line?

If your brand feels all over the place, you’re not alone! Most people, whether switching careers, launching a new offer,...
03/07/2025

If your brand feels all over the place, you’re not alone! Most people, whether switching careers, launching a new offer, or running a business, struggle to sum up what they do in one line.

The secret? Simplify your message until a 10-year-old can get it. When you focus, people remember and trust you more.

I’ve seen founders, professionals, and brands unlock new growth just by making their message crystal clear.
Need help?

Follow for tips, DM for a clarity review, or visit reformxcaxton.com.

5 Mindset Shifts for Mid-Career Professionals Feeling ‘Left Behind’🧠 Feel “behind” in your career? These 5 mindset shift...
28/06/2025

5 Mindset Shifts for Mid-Career Professionals Feeling ‘Left Behind’

🧠 Feel “behind” in your career? These 5 mindset shifts will change how you see yourself.

✨ The future favors those with clarity. Your age isn’t the problem—your silence might be.
📩 DM me, follow, or visit reformxcaxton.com to start your personal brand revamp.

Mindset Shifts for Mid-Career Professionals Feeling “Left Behind”  A client once said to me:“Caxton, I feel like I’m inv...
26/06/2025

Mindset Shifts for Mid-Career Professionals Feeling “Left Behind”

A client once said to me:
“Caxton, I feel like I’m invisible. Like the world moved on, and I didn’t.”

She wasn’t lacking skill.
She was lacking visibility and voice.

We worked not on what she did, but how she saw herself.
The shift was internal before it ever became external.

We rebuilt her brand around her strengths, her wisdom, and her evolving message.
She went from “Who would listen to me?” to “This is who I’m here for.”

✨ Branding isn’t about shouting louder. It’s about standing firmer.

💬 DM me or follow for more insights, or visit reformxcaxton.com to start reclaiming your story.

How to Turn 10 Years of Experience into Your First Digital Offer? ,  ,  ,  ,  ,  ,  ,  ,  ,  "
21/06/2025

How to Turn 10 Years of Experience into Your First Digital Offer?

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One of my clients was a mid-career HR manager. She had no idea how powerful her experience was—until we mapped it out.Sh...
19/06/2025

One of my clients was a mid-career HR manager. She had no idea how powerful her experience was—until we mapped it out.

She had:
✔️ 12 years of employee onboarding experience
✔️ 20+ team workshops facilitated
✔️ A framework she used in every company

We turned that into a 3-week group program to help small business owners onboard better. She sold out her first cohort with 8 people.

💡 Your experience is more than a job. It’s a proven process someone else needs.

Don’t wait for someone to give you permission to start.
You already are the expert.
Now let’s build your offer.

CTA:
📩 DM me or follow for more insights if you're ready to monetize what you already know.

Hashtags:

🧭 Just Landed in Canada? Here's the Career Support I Wish I Knew Earlier 🇨🇦📌 WorkBC’s Career Paths for Skilled Immigrant...
16/06/2025

🧭 Just Landed in Canada? Here's the Career Support I Wish I Knew Earlier 🇨🇦
📌 WorkBC’s Career Paths for Skilled Immigrants

When I first arrived in BC, I had years of professional experience—but no clue where to start.

So I tried two paths:
🔹 Marketing Professional
🔹 Postsecondary Instructor

Surprisingly, both worked—thanks to Career Paths.

✅ What They Helped Me With:
✨ Not just resumes and cover letters—
✔ Verified my international credentials (WES)
✔ Provided funding for training, licenses, and English courses
✔ Matched me with career advisors from my own industry
✔ Gave me real strategies for Canadian job hunting

This wasn’t generic help. It was tailored and practical—by people who understood my field.

🎯 Who’s It For?
✔ Permanent residents (PR) and protected persons
✔ Skilled immigrants with overseas experience
✔ Those who want to get back into their original profession
📍Across BC – via ISSofBC, MOSAIC, SUCCESS, and more

🗣 From one newcomer to another:
Don’t figure it all out alone.
The right support can save you years of trial and error.

📩 Want help accessing Career Paths?
DM me or comment “CAREER” and I’ll point you to the right place!

—

📍I’m Caxton – Reinvention Coach for Midlife Experts
👣 Reform X | Career Reset | Founder Kickstart | Brand Monetization
📘 Author of Small Changes, Big Results

📲 Follow me for real strategies in career, business & brand reinvention.










💼 “5 Steps to Identify Your Transferable Skills for a Career Switch”Step 1: 🧠 Reflect on the last 5 projects or achievem...
14/06/2025

💼 “5 Steps to Identify Your Transferable Skills for a Career Switch”

Step 1: 🧠 Reflect on the last 5 projects or achievements you’re proud of.

Step 2: 🔍 Break down each task: What skills did they require? (e.g. problem-solving, time management)

Step 3: 📌 Match these skills to the new industry you’re targeting. Use job descriptions as clues.

Step 4: 🗣️ Practice explaining these skills using new language (e.g. “I led a team” → “Project management”)

Step 5: 📝 Document it. Turn it into bullet points for your resume or LinkedIn.

🎁 Want my free Transferable Skills PDF? Link in bio.
🔁 Save this post if you’re pivoting soon.

I still remember helping a client transition from a school administrator to a corporate training lead.She thought she ha...
12/06/2025

I still remember helping a client transition from a school administrator to a corporate training lead.

She thought she had zero business experience.
But when we unpacked her story, the truth was clear:
— She managed people.
— She ran programs.
— She handled crises daily.

✨ Those were gold. I reframed them as team leadership, operational planning, and stakeholder communication.
She nailed the interview.

Most of us don’t see our value because we’ve never had to explain it.

🔁 If you’re mid-career and making a move, stop undervaluing your past. Your story is more powerful than your title.

📩 Share this if someone you know is stuck. Or DM me to grab the transferable skills sheet!

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