25/10/2025
Has someone ever argued with you over facts?
When I ran for office in rural Iowa, I quickly learned that people will argue facts, but they have a harder time arguing stories. Stories are so powerful because they humanize and connect.
I could tell people that 2/3 of Iowa counties don't have a single OB, that Iowa ranks last for the number of OB/GYNs per capita, or that 34 labor and delivery units have closed in Iowa since 2000.
Or I could connect by sharing what it was like to make the decision on where to deliver our third child, and the real risk of driving an hour on an interstate in bad weather, or the distinct possibility of my husband delivering our baby on the side of the road.
Telling the story engaged more people because they could imagine themselves in that situation and how scary it is to be a pregnant mom in rural areas without close access to delivery services.
That’s why I wrote the Rural Communication Guidebook—to share how to humanize and connect with people's hearts. The hard work of creating change begins with heartwork. Let's do the hard work of healing the divide and stopping political determinants of health by doing the heartwork now.
Every conversation, election, and decision to run is an opportunity to create positive change and better health.
What story have you told that made someone think or changed their mind?
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