CytoSport

21/07/2018

Join Muscle Milk for the greatest game of Stickball New York City has ever seen! The Bronx takes on Manhattan at 3:30pm.

It’s all going down at the corner of Pleasant Ave & E 118th St.

20/07/2018

Get to know one of our own...Frank Povich.

Meet CytoSport's (very) original employee

27/10/2017

Lisa Selk, our President and CEO, chats with BevNET.com at this year's NACS event. Check it out...

https://www.bevnet.com/news/2017/nacs-2017-video-muscle-milk-builds-c-store-protein-set

In a video interview recorded last week at the NACS 2017 show in Chicago, Lisa Selk, president and CEO of CytoSport, discussed the development of the brand’s recently debuted plant-based protein line, Evolve, and how it fits into the company’s overall C-store strategy. She also explained how Cytospo...

21/04/2017

Stop by the new CYTOSPORT booth at the Europa Sports Products Charlotte Games to sample our Muscle Milk protein bars & shakes along with CytoSport Monster Milk, FAST Twitch & Cytomax! Booth 411. 💪

10/04/2017

CYTOSPORT, INC. LAUNCHES NEW Muscle Milk® PROTEIN BARS

Twelve varieties inspired by ice cream favorites appeal to an active lifestyle

CytoSport, Inc., a leading sports nutrition company and maker of MUSCLE MILK® premium protein products, announces their new line of protein bars, expanding their portfolio of products which includes protein shakes and powders. MUSCLE MILK® protein bars are available in 12 unique flavors with either 15 or 20 grams of high quality protein.

“The MUSCLE MILK® brand is synonymous with great taste, and our new protein bars certainly deliver on that promise,” said Greg N. Longstreet, president and chief executive officer of CytoSport, Inc. “Inspired by favorite ice cream flavors, each bar offers creamy and crunchy textures with a whipped soft layer, a truly unique experience for our consumers who enjoy eating their protein on the go. They’re a great snack or meal replacement, and offer quality protein to fuel workouts and support recovery.”

MUSCLE MILK® protein bars are available in six flavors with 15 grams of protein featured in blue packaging including Birthday Cake, Cookies N Cream, Double Rocky Road, Lemon Bliss, Mint Cookie Crunch and Peanut Butter Cookie. Each blue bar option is fully coated, naturally flavored, gluten free and contains 190 or fewer calories.

Birthday Cake –Whipped and creamy nougat meets birthday cake with a sprinkled yogurt flavored frosting celebration.
Cookies ‘N Cream- Delicious combination or creamy whipped center with crunchy cookies, coated in smooth chocolatey richness.
Double Rocky Road- Fluffy marshmallows and crunchy almonds wrapped in creamy milk chocolate flavored richness.
Lemon Bliss- Refreshing lemon bursts with layers of creamy and crumbly lemon bar dessert deliciousness.
Mint Cookie Crunch- This bar explodes with refreshment with a melty mint soft layer mixed with chocolatey richness.
Peanut Butter Cookie – Delightful creamy roasted peanut layers with crunchy cookie mix-ins.

The bars are also available in six flavors with 20 grams of protein featured in red packaging including Almond Cookie, Blueberry Waffle Cone, Chocolate Peanut Butter, Double Fudge Brownie, Raspberry Cheesecake and Salted Caramel. Each red bar option is fully coated, naturally flavored, gluten free and contains 250 or fewer calories.

Almond Cookie –Deliciously decadent nougat center coated with crunchy almonds, with a hint of vanilla, coated in smooth white frosting
Blueberry Waffle Cone- Pillow soft center with real blueberries, topped off with a delicate yogurt flavored coating.
Chocolate Peanut Butter- Rich and creamy roasted peanut flavored center, topped with crushed peanuts and dipped in milk chocolate flavored coating.
Double Fudge Brownie- Double chocolatey goodness with creamy and crunchy layers and a rich milk chocolate flavored coating.
Raspberry Cheesecake- Creamy and soft nougat center with real fruit pieces covered in a smooth, craveable coating.
Salted Caramel – Mouthwatering salted caramel nougat center with sweet and salty crunchy flavor explosions, with a creamy white coating.

For more information on the MUSCLE MILK® brand, please visit www.musclemilk.com



ABOUT CYTOSPORT, INC.
CytoSport, Inc. is among the most trusted and recognized sports nutrition and functional beverage companies in the United States. As the maker of MUSCLE MILK®, EVOLVE® and CYTOMAX® brands, CytoSport, Inc. is dedicated to providing premium protein products that elevate everyday performance for everybody. Our portfolio serves the needs of elite athletes, active lifestylists and weekend warriors with a wide-range of innovative protein-enhanced solutions that taste great and appeal to evolving consumer demands. The company is a trusted partner with storied collegiate athletic programs, world-class professional athletes, and elite training facilities. All CytoSport, Inc. powder products are NSF Certified for Sport® ensuring their safety and freedom of banned substances. In 2014, Fast Company listed us as one of the world’s top 10 most innovative companies in fitness. CytoSport, Inc. was also named one of CircleUp25’s 2013 most innovative companies for consumer brands (specifically the MUSCLE MILK® brand) by Forbes magazine. The company was founded in 1998 by the Pickett family, acquired by Hormel Foods Corporation in 2014, and is headquartered in Walnut Creek, Calif.

15/02/2017

The Drink Evolve® BRAND LAUNCHES AS CYTOSPORT, INC.’S FIRST-EVER PLANT-BASED PROTEIN LINE

Products are gluten, soy and dairy free and contain only 10-11 simple ingredients

Walnut Creek, Calif. (Feb. 14, 2017) – CytoSport, Inc., a leading sports nutrition company and maker of MUSCLE MILK® premium protein products, launched the EVOLVE® brand, the company’s first plant-based and vegan protein line. EVOLVE® products are free of dairy, soy, gluten and artificial flavors, and are made with all non-GMO ingredients.

“The EVOLVE® brand provides great tasting, plant-powered protein products that can be enjoyed by everyone,” said Greg N. Longstreet, president and chief executive officer of CytoSport, Inc. “Our goal was to create highly nutritious, delicious and sustainable products that consumers will be proud to support.”

EVOLVE® protein shakes are a shelf stable, on-the-go option with only 10-11 clean, simple ingredients. Packing 20 grams of North American grown and manufactured pea protein and 10 grams of fiber, each 12 ounce ready to drink shake offers a simple option to consumers looking to make mindful choices that are considerate of the environment and themselves.

The brand caters to ambitious and adventurous consumers while also being cautious of leaving a footprint on the environment. A portion of proceeds from the sale of EVOLVE® products benefits the National Park Foundation™, helping to preserve the nation’s most beautiful and iconic locations.

Sustainability is an important piece of the EVOLVE® brand story. Compared to many protein options, pea protein can be more sustainable, can use fewer resources and can require significantly less fertilizer.

EVOLVE® shakes are available in four flavors: Classic Chocolate, Ideal Vanilla, Mellow Mocha and Toasted Almond in 12 ounce single serve bottles or four packs of 11 ounce Tetra Pak™ cartons. In addition to the ready-to-drink options, EVOLVE® Protein Powder is available in Classic Chocolate and Ideal Vanilla flavors. EVOLVE™ Protein Bars will launch this spring.

For more information on the EVOLVE® brand or to receive media samples, please contact Brittany Cranston at 504-234-9077 or brittany.cranston@cytosport.com.


About the EVOLVE® brand
The EVOLVE® brand was born from a team meeting in the Rocky Mountains, an idea inspired by the simplicity of its surroundings and the desire to create mindful change. It’s built on the foundation that simple is better, delicious is best. The EVOLVE® brand comes from the CytoSport, Inc. lineage, with deep roots within one of the most trusted and recognized sports nutrition companies that helped create the protein category. A sister brand to the MUSCLE MILK® brand, EVOLVE® protein products provide a plant-powered protein option for active lifestyle consumers. EVOLVE® products include only 10-11 non-GMO ingredients and are free of dairy, soy, gluten, artificial flavors and are made with North American sourced and manufactured pea protein. A portion of sales of EVOLVE® products benefits the National Park Foundation™, helping to preserve the nation’s most beautiful and iconic locations. For more information, please visit www.drinkevolve.com or follow .

24/01/2017

THE MUSCLE MILK® BRAND INKS DEAL WITH SOCCER STANDOUT JULIE JOHNSTON

Launches first national television commercial targeted at females

Walnut Creek, Calif. (Jan. 23, 2017) – CytoSport, Inc., the parent company of the MUSCLE MILK® brand, announced today that the brand has signed a partnership with professional soccer player Julie Johnston. The 2014 professional female soccer Rookie of the Year and 2015 World Cup champion will star in the brand’s first national TV campaign directed entirely at active females. The spot titled “For Women With Muscles” began airing last week on national TV.

“I’m proud to help start the conversation that women shouldn’t be afraid of their muscles,” said Johnston, a starting defender for the women’s national soccer team. “It’s an honor to align with a brand that not only supports my physical training, but also shares my values in delivering messages of positive, healthy living for everyday life. The MUSCLE MILK® team has gone to great lengths to produce products that athletes and consumers can trust, paying close attention to us as females. Everyone needs protein, and that message is key right now as we all strive to live a healthy, active lifestyle.”

The “For Women With Muscles” campaign shows how a wide audience of females use their muscles—whether it’s running a 10K, finding the energy to fight through the work day, trying to keep up in a yoga class or just spinning through the pain. Women should embrace their physical strength.

In addition to the campaign, the MUSCLE MILK® brand will feature Johnston through digital and social content, marketing collateral and through unique brand experiences for retail and distributor partners.

“Julie is an energetic, authentic and powerful leader who truly represents our brand in and out of sports,” said Greg N. Longstreet, president and chief executive officer of CytoSport, Inc. “She is an athlete whose character and drive shine even brighter than her many accomplishments. We’re extremely proud to partner with her to help tell this story to female consumers.”

https://www.youtube.com/watch?v=-SuOoQ4O66g

You love your muscles and so does Muscle Milk. Whether you’re posing, pedaling, balance-balling or toddler-hauling, your muscles need the sustained energy Mu...

15/12/2016

Muscle Milk Named Official Protein and Recovery Drink of SKECHERS Performance Los Angeles Marathon

LOS ANGELES, CA (December 14, 2016) – Conqur Endurance Group today announced a multi-year partnership with CytoSport, Inc., one of the leading sports nutrition companies and the maker of Muscle Milk products, covering Conqur’s year-round calendar of events, including the iconic Skechers Performance Los Angeles Marathon. Athletes at Conqur events will have post-race access to Muscle Milk products, ensuring a speedy recovery from an enjoyable race.

“We are thrilled to have Muscle Milk join the Conqur family as it is our mission to help athletes exceed extraordinary limits” said Sheri Wish, Vice President, Business Development for Conqur Endurance Group. “Partnering with Muscle Milk gives our athletes the resources they need to be their best.”

“This partnership provides us with the platform to directly support the running community in Los Angeles and to provide nutritional support for all participants of Conqur events,” said David Ndeto, director of national events for the Muscle Milk brand. “Recovery and nutrition are important elements to every training program, and we’re proud to be able to support that with our products, especially with our new protein bars.”

The multi-year partnership will commence with the inaugural Pasadena Half Marathon & 5K at the Rose Bowl, where athletes will enjoy the Muscle Milk brand variety of protein and recovery drinks as well as their new protein bars. Athletes at Conqur events will have year-round access to their products at race expos, after LA Road Runners training runs and post-race recovery areas.

Limited entries remain for both the Pasadena Half Marathon & 5K at the Rose Bowl and the Skechers Performance Los Angeles Marathon. Visit www.goconqur.com to learn more about Conqur Endurance Group and its events.

ABOUT CYTOSPORT, INC.
CytoSport, Inc. is among the most trusted and recognized sports nutrition and functional beverage companies in the United States. As the maker of MUSCLE MILK®, MONSTER MILK® and CYTOMAX® brands, CytoSport, Inc. is dedicated to providing premium protein products that elevate everyday performance for everybody. Our portfolio serves the needs of elite athletes, active lifestylists and weekend warriors with a wide-range of innovative protein-enhanced solutions that taste great and appeal to evolving consumer demands. The company is a trusted partner with storied collegiate athletic programs, world-class professional athletes, and elite training facilities. All CytoSport, Inc. powder products are NSF Certified for Sport® ensuring their safety and freedom of banned substances. In 2014, Fast Company listed us as one of the world’s top 10 most innovative companies in fitness. CytoSport, Inc. was also named one of CircleUp25’s 2013 most innovative companies for consumer brands (specifically the MUSCLE MILK® brand) by Forbes magazine. The company was founded in 1998 by the Pickett family, acquired by Hormel Foods Corporation in 2014, and is headquartered in Walnut Creek, Calif.

CONQUR ENDURANCE GROUP, a subsidiary of McCourt LP, is a global endurance brand that channels the vibrancy of Los Angeles into experiences for individuals and communities to exceed extraordinary limits. The Skechers Performance Los Angeles Marathon, the marquis property in the Conqur portfolio, is among the largest marathons in the country with more than 25,000 participants, thousands of volunteers and hundreds of thousands of spectators. The “Stadium to the Sea” course, starting at Dodger Stadium and finishing near the Santa Monica Pier, is one of the most scenic in the world, taking runners on a tour of Los Angeles past every major landmark. In addition to the marquee event, Conqur Endurance Group produces the Santa Monica Classic 5K/10K, the LA BIG 5K and recently added the Pasadena Half Marathon & 5K at the Rose Bowl, with the inaugural event slated for January 22, 2017. For more information, please visit www.goconqur.com.

Triumph in Motion

15/11/2016

THE Muscle Milk® BRAND INKS DEAL WITH COREY SEAGER

Walnut Creek, Calif. (Nov. 14, 2016) – CytoSport, Inc., the parent company of the MUSCLE MILK® brand, announced today that the brand has signed a partnership with professional baseball player Corey Seager. The rookie shortstop, who has had a record-breaking debut in the majors, will be heavily featured in marketing efforts throughout the Los Angeles market.

“It’s an honor to be aligned with a brand you believe in,” said Seager, a first-round draft pick in 2015. “MUSCLE MILK® products provide everyday support for my training, recovery and nutrition. I know how important safe products are in baseball and all professional sports, and their products allow me to focus on the game instead of worrying about what I’m consuming.”

The MUSCLE MILK® brand will feature Seager in marketing collateral at retail locations throughout Southern California, in digital and social content and through unique brand experiences for retail and distributor partners.

“Corey demonstrates a mature passion and humble confidence and has the respect of everyone from elite athletes to the everyday active sports fan,” said Greg N. Longstreet, president and chief executive officer of CytoSport, Inc. “We recognize Corey’s drive, and we’re proud to support all phases of his training and performance. We look forward to what this upcoming season holds for him.”

27/10/2016

Are you a production artist stuck at a boring job & ready for a change?

Check out this opportunity to join our team -> https://www.linkedin.com/jobs/view/226356564

A production design professional with 5+ years experience with an emphasis in packaging. The Senior ProductionArtist is focused on accuracy and timeliness and is responsible for attending press checks and on press approvals.They will assist the Art Department Manager in trouble shooting complex prin...

14/09/2016

THE Muscle Milk® BRAND DEBUTS LIMITED EDITION COLLEGIATE BOTTLES

Seven university partners represented on limited edition packaging

WALNUT CREEK, Calif.—Sept. 14, 2016– CytoSport, Inc., one of leading sports nutrition companies and maker of MUSCLE MILK® premium protein products, will feature seven college athletic programs on custom, limited edition 14 ounce packaging to celebrate the start of college football season. Partner programs include the Alabama Crimson Tide, Arizona State Sun Devils, Oregon Ducks, Syracuse Orange, Tennessee Volunteers, Texas A&M Aggies and the Texas Longhorns.

These limited edition collegiate themed bottles are branded with individual athletic program logos, colors and graphics, and are available at retail outlets in local and regional markets through the end of the year.

"Our partner universities each boast a rich history both on and off the field,” said Chris Kildow, senior director of sports marketing for CytoSport, Inc. “Our seven unique bottles represent the tradition that makes each school special and meaningful to fans, students and alumni. They provide a connection to our brand that highlights our proud support of these athletic programs..”

The MUSCLE MILK® brand touts official partnerships with 28 Division 1 athletic departments and provides product support to more than 400 colleges and universities around the country.

For more information on the MUSCLE MILK® brand’s college partnerships, please contact Brittany Cranston at 504-234-9077 or Brittany.cranston@cytosport.com

13/08/2012

Have your cake and drink it too! Introducing all-new Muscle Milk German Chocolate Cake flavor! Available now at leading retailers!

07/08/2012

Don't forget to vote CytoSport for the 2012 Bodybuilding.com Supplement Awards!

CytoSport has received 10 nominations, so visit www.bodybuilding.com/awards and cast a vote for your favorites today! All voters will receive 10% Off their next order from Bodybuilding.com!

Voting ends August 13, so get on your laptops, cell phones, and iPad's today!

28/07/2012

For a Limited Time, get a FREE CytoSport Monster Series drawstring bag with any CytoSport product purchase online at GNC.com GNC Live Well http://goo.gl/81CoI

Shop GNC for vitamins, supplements, minerals, herbs, sports nutrition, diet and energy, and health and beauty products at gnc.com