HAOMA

HAOMA Inspired by the divine plant that shares its name, HAOMA is an ongoing exploration of adaptogenic plant ingredients and Earth-based healing modalities.

14,000 species of mushrooms inhabit our Earth. Intelligent and versatile, this anciently revered life form has been used...
27/12/2022

14,000 species of mushrooms inhabit our Earth. Intelligent and versatile, this anciently revered life form has been used to support skin health for thousands of years, with deep roots in Traditional Chinese Medicine.

Known for correcting imbalances and restoring vitality, mushrooms are adaptogenic, meaning they help restore homeostasis. In skincare applications, mushrooms help the skin overcome environmental stressors and return to its happy baseline.

Explore the ancient wisdom and scientific street cred of eight skin-loving mushrooms within the Mycelium Collection.

Keep dreaming intangible dreams.
27/12/2022

Keep dreaming intangible dreams.

Few life forms hold more ancient reverence and modern science street cred than the mushroom.Intelligent and versatile, m...
27/12/2022

Few life forms hold more ancient reverence and modern science street cred than the mushroom.

Intelligent and versatile, mushrooms have been used to support skin health for thousands of years, with deep roots in Traditional Chinese Medicine.

Known for correcting imbalances and restoring vitality, mushrooms are adaptogenic, meaning they help restore homeostasis. In skincare applications, they help the skin overcome environmental stressors and return to its happy baseline. Experience eight skin-loving mushrooms within the Mycelium Collection.

Affectionately known as the Blossom of Winter Sun, Calendula is a powerful floral ally for fortifying the body and spiri...
21/12/2022

Affectionately known as the Blossom of Winter Sun, Calendula is a powerful floral ally for fortifying the body and spirit during the cold, damp winter months.

Check out the HAOMA Journal - link in bio - to hear more on this sunny, energetically warming flower (an active in our Spritus Vitae proprietary ingredient complex) from Herbalist Brennan Courtney.

Affectionately known as the Blossom of Winter Sun, Calendula is a powerful ally for fortifying the body and spirit durin...
21/12/2022

Affectionately known as the Blossom of Winter Sun, Calendula is a powerful ally for fortifying the body and spirit during the cold, damp winter months.

In physical application to the skin, Calendula is a gentle anti-inflammatory, assisting with skin irritation while softening and smoothing the surface of the skin by metabolizing dead skin cells and encouraging new cell growth.

When taken internally as a tea or steeped in vinegar, Calendula heals the digestive lining, supporting better nutrient absorption.

Check out the HAOMA Journal - link in bio - to hear more on this sunny, energetically-warming flower from Herbalist Brennan Courtney.

Find one small thing.
21/12/2022

Find one small thing.

The ancient wisdom of the double cleanse. Dating back to the 14th century, a double cleansing ritual has been long-pract...
16/12/2022

The ancient wisdom of the double cleanse.

Dating back to the 14th century, a double cleansing ritual has been long-practiced in Japanese, Korean, German and French skincare. Japanese geishas used cleansing oils followed by a foamy cleanser to remove their traditional makeup. Today, this ancient beauty ritual remains an effective approach to deeply refresh the skin.

First, a cleansing oil is used to remove surface-level impurities like makeup, sunscreen, dirt and oils. This approach is suitable for all skin types (including oily skin), as cleansing oils work on the principle that like attracts like.

Second, a gentle foam cleanser is used to deeply cleanse and sweep away impurities, leaving skin completely refreshed.

Experience this ancient cleansing ritual with the Nourishing CBD Cleansing Balm and Mycelium Resurfacing Cleansing Gel.

Dream and build, friends.
16/12/2022

Dream and build, friends.

Dating back to the 14th century, a double cleansing ritual has been long-practiced in Japanese, Korean, German and Frenc...
16/12/2022

Dating back to the 14th century, a double cleansing ritual has been long-practiced in Japanese, Korean, German and French skincare. Japanese geishas used cleansing oils followed by a foamy cleanser to remove their traditional makeup, and this ancient beauty ritual remains an effective approach to deeply refresh the skin.

First, a cleansing oil is used to remove surface-level grime like makeup, sunscreen, dirt and oils. This approach is suitable for all skin types (including oily skin) and cleansing oils work on the principle that like attracts like. The Nourishing CBD Cleansing Balm calls on 65mg of Cannabidiol, Sweet Almond Oil, and Rosa Centifolia & Chamomile Flower Oil to lift out impurities while calming, hydrating and restoring balance.

Second, a gentle foam cleanser is used to deeply cleanse, leaving skin completely refreshed. The Mycelium Resurfacing Cleansing Gel washes away impurities and gently resurfaces with Orange Peel, Red Clover and Shiitake Mushroom.

A California photographer, poet, mountaineer and fellow earth-lover of the early 1900's, Anne Brigman broke boundaries b...
08/12/2022

A California photographer, poet, mountaineer and fellow earth-lover of the early 1900's, Anne Brigman broke boundaries by any era's standards.

As the first American woman to have made a photographic n**e self-portrait, Anne trekked terrain few men were willing to travel, capturing images that revealed a fearless, spiritual reverence for nature in its rugged form.

Check out Anne's full story in our HAOMA Journal, Ode to an Earth Lover - link in bio.

Anne Brigman - the first American woman to have made a photographic n**e self-portrait - broke boundaries by any era's s...
08/12/2022

Anne Brigman - the first American woman to have made a photographic n**e self-portrait - broke boundaries by any era's standards.

A California photographer, poet, mountaineer and fellow earth-lover of the early 1900's, Anne trekked terrain few men were willing to travel, capturing images that revealed a fearless, spiritual reverence for nature in its rugged form - often blurred, filmic and dreamlike.

Check out Anne's full story in our HAOMA Journal, Ode to an Earth-Lover - link in bio.

Meet Anne Brigman, a California photographer, poet, mountaineer and fellow earth-lover of the early 1900's, who broke bo...
08/12/2022

Meet Anne Brigman, a California photographer, poet, mountaineer and fellow earth-lover of the early 1900's, who broke boundaries by any era's standards as the first American woman to have made a photographic n**e self-portrait.

Check out her full story in our HAOMA Journal, Ode to an Earth Lover - link in bio.

Did you know that, in partnership with Trees.org (a movement that has planted more than 115M trees across the globe), ev...
30/11/2022

Did you know that, in partnership with Trees.org (a movement that has planted more than 115M trees across the globe), every HAOMA purchase directly plants one tree? Because all HAOMA products are plant-based, this program offers a circular exchange - a plant harvested for humans, a plant returned to the Earth.

Have you experienced beauty in nature today?
24/11/2022

Have you experienced beauty in nature today?

What small beauties do you pay attention to?
24/11/2022

What small beauties do you pay attention to?

"Therein is the tragedy...ruin is the destination toward which all men rush, each pursuing his own best interest in a so...
17/11/2022

"Therein is the tragedy...ruin is the destination toward which all men rush, each pursuing his own best interest in a society that believes in the freedom of the commons."

- Garrett Hardin

Hey HAOMA Community, As we begin looking towards a new year, I wanted to share something I’ve been thinking about lately...
17/11/2022

Hey HAOMA Community,

As we begin looking towards a new year, I wanted to share something I’ve been thinking about lately that you might also connect with.

In 1833, an American ecologist coined the term “tragedy of the commons”. It referred to the idea that when we all have access to something but none have ownership, it becomes depleted. Without any governed rules or social structures safeguarding these resources, we often act contrary to the common good of all who share them.

I see this every day on the beaches and in the ocean near my home. I’m sure you see it too, whether you live near an ocean, forest, or public park. It’s important to remember nature is not an unlimited resource - our relationship with nature is much deeper and more critical than many of us realize.

In thinking of things I can do better in the new year, my hope is to to move away from the idea of individualism and rather focus on how we can improve the natural world around us. What can we do to help create a unifying sense of ownership toward our natural resources? After all, without these resources HAOMA and many of the other things we use in our day to day lives would cease to exist!

During this slower season, I hope our community can rebel against the theory of the tragedy of the commons and prove it wrong. I hope you’re able to make time to spend outdoors with the people you love, to appreciate the Earth and its offerings, and in turn feel a sense of ownership towards our natural world. This time of year can feel full of distractions, but there is nothing that grounds us more than appreciating all that this amazing planet provides for us!

One that note, I would like to express how thankful the HAOMA team is for each and everyone of you. Thank you for supporting our vision and trusting our products!

With tons of love!

Jason
HAOMA Founder

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