Our Story
The seed of GroomBasha was planted by a simple glance at the ingredients list of store-bought soap, which raised a series of questions and doubts. Shouldn't we have the right to know what we're putting on our bodies? That's how we decided to create a line of natural and great-smelling soap, tailored specifically for men. It had to be simple and natural. And so, we embarked on a journey to craft this soap, using only the finest natural ingredients that nourish and benefit your skin. At GroomBasha, transparency and trust are at the core of our values, both in business and in life. We're a small, tight-knit team, driven by a desire to share our passion for healthy living and environmental responsibility. We cherish the earth's bounties and are committed to preserving them for generations to come. We believe in sustainability and accountability, ensuring that our Basha Soap has a positive impact from the soil to the skin and beyond. We're a team of three friends and former colleagues, united by a vision to help men embrace their inner selves, unleashing their spirit of adventure, independence, freedom and glory. Soap Making Process
Our soap-making process is a labor of love, using the gentle and traditional "Cold Process" method. We combine lye, natural oils, and butters, allowing them to saponify and harden over time, without adding any heat. The curing process takes about 4-6 weeks, resulting in a premium bar of soap that's hand-poured and hand-cut in the UAE. One of the key advantages of our soap-making process is that it's true soap, not detergent. Unlike commercial soaps that strip away the vegetable glycerin, which is a natural moisturizer, we retain all of it in our soap. Each of our main ingredients has individual moisturizing properties, but when combined, they work in harmony, leaving your skin feeling nourished and refreshed throughout the day.
