Fertility Life Raft

18/12/2025

This is a hard update to write!

really has been my rock through the last five years; I will miss her so much.

As soon as I met Lucy when she helped us plan one of our big fertility events in 2019, I saw something in her that I knew was invaluable: compassion, expert organisation, always ready to help with an amazing ‘Yep no problem attitude!’

Even when I wanted to do something last minute or new or having to learn something neither of us had ever done before.

Her invaluable kindness, above and beyond love for what we built and offered elevated the life raft membership, course experience and live events to a whole other level.

I’m sure we’ll still be leaving each other lengthy voice notes every other day so this isn’t really goodbye but it does mark a new chapter for the Raft, for me and for Lucy.

Thank you so, so much for all your incredible support.

I’m not crying. You’re crying 😭 ######

08/12/2025

When I started sharing how self-coaching changed my life through a fertility journey in 2017; I had no idea how many people would be looking for the tools too.

I felt compelled to share how I had discovered ways to feel resourced and at home in my life story and through fertility treatment; even before I knew how it would end.

Now, as a certified transformative coach mildly obsessed with the intersection between neuroscience and the human fertility journey experience; it brings me immeasurable optimism to see my work recognised by two pioneering consultants and Dr Kate Maclaran of

Because now, every patient at the Alma Fertility clinic, will receive:

- access to my coaching and community platform (a comprehensive hub of mindset resources built by me as well as incredible contributions from wellness practitioners and many other experts)

- live monthly group coaching; support circles; weekly peer led calls plus daily support in the app

- our unique community: all using my Life Raft framework to resource themselves; channels to connect with others on similar pathways and so much more

- support and coaching whatever the story or outcome and the tools and community for everyone.

Thank you to and their forward thinking founders.

Thank you to every incredible fertility colleague; fellow coaches and practitioners; writers, charities and visionaries who, through all of our work together, demonstrate the importance of holistically supporting patients.

And thank you so much to my followers, members and clients who have helped me prove the profoundly significant power of coaching by trusting me to be your mentor, guide and coach since that first course in 2020!

Alice x

06/12/2025

News dropping Monday feels like the start of a whole new era for and all patients going through treatment.

It’s taken years…and while deeply personal to me; it’s really about all of you x

04/12/2025

I’m sorry to be cryptic…

But I cannot explain how much this announcement (dropping Monday!) means to me

I believe there is a shift about to happen in the fertility world and this is just the start

Ever since I started my story in 2018 it’s felt like, even though the benefits of coaching for those experiencing infertility are so clear; the wider fertility industry has downplayed the power of seeing patients as the humans they are; not just through a medical, biological lens

Any guesses what I’m going to announce on Monday leave in the comments!

(And if you already know- don’t spill the beans!!)

25/11/2025

I recently hosted a live round table discussion alongside some colleagues in the fertility space, a lovely audience of fertility patients in the room as well as streaming online.

Thank you to .healthcare and for hosting us and to my excellent experts who joined me on the panel and

We had a brilliant conversation (if you’d like to watch the recording send me a dm and I’ll send a link.)

I would LOVE to see more clinics and consultants opening up their own conversation around forward thinking ways to support their patients holistically.

What support would YOU like to see in your clinic? X

02/11/2025

01/11/2025

I wondered about sharing this

And I think it will really speak to some of you and perhaps others will think, wait - what?!

But what I’ve learnt time and again is that when we are the most authentic versions of ourselves magic happens

I actually learnt this through my infertility journey and it changed my life forever

So if this speaks to you - I hope you’ll join me when we start the course on Monday

Let me hold you for 6 weeks and meet you exactly where you are

Let’s travel together down a path of self discovery and leave you feeling more deeply yourself than ever before: even when you feel like you’ve lost who you are to infertility

Comment or dm Reclaim for details and if this does speak to you, let me know in the comments; like, save or share this post

Take care,

Alice

01/11/2025

The number 1 thing that is overlooked 👇🏽

How you’re feeling in your frickin’ SOUL. Seriously…

If there’s one thing I’ve learnt through years of my own journey, then 8 years listening to others; advocating; coaching my clients & speaking to SO many leading fertility and wellness experts on my podcast: when we sell our soul to our fertility journey we sometimes just get further away from the outcome that we so desperately want.

Right now, I don’t think you don’t need pity, ‘fixing’ or any more noise or webinars about what you should and shouldn’t be doing to make this happen. We need the information of course - but first we need this:

Reset, rejuvenate, replenish: RESOURCE yourself through my 6 week mindset course, Reclaim.

It is going to be perfect for you, whatever stage of the fertility journey you’re on. Even if you’re the most sceptical of sceptics. Even if you’re overwhelmed or exhausted.

This is the good stuff. The real, heart of it. The WAY you’re going to deal with the exhaustion and waiting and relentless unfairness of it all.

It’s HOW you’re going to make the choices you need to make and find yourself again if you’ve got lost in the journey.

Comment ‘Reclaim’ and I’ll send you the details but hurry - doors close midnight Sunday.

Take care, Axx

29/10/2025

Big news!

I’m absolutely thrilled to share that my Reclaim students for this season will all be able to attend this incredible live event with a fantastic line up!

I’ve always believed we need fertility experts to do more joined up thinking and t is is something I’m so proud to offer.

Thank you to:
founder of
GP, IVF mum and founder of Her Holistic Health
Sarah Balogun, acupuncture and osteopathy
leading nutritionist

Eeeeek so excited for this and can’t wait for this conversation - my students will have the opportunity to ask anything and come live, so comment Reclaim for the link or head to fertilityliferaft.com/reclaim

This discussion is going to be epic!!

28/10/2025

Full audio replay on my podcast now!

I’ve done something a little bit different this week - if you missed my live free masterclass, then fear not... for: VOILA!

I have shared the full audio from the Big Calm Reset complete with meditations, journal prompts, affirmations and more, all here for you to listen to at your pleasure for a limited time!

You do want to miss this one. Comment Reset and I’ll whizz it over to you now.

I walk you through the three pillars: mind, body and soul that need equal attention as we go through:
- infertility
- IVF
- early pregnancy
- navigating the decision to walk away from treatment.

Absolutely thrilled to be enrolling new students into my beautiful 6 week mindset course: RECLAIM right now you can find out the info and join us (we start November 3rd) fertilityliferaft.com/reclaim

I hope you love this podcast.

Take care

A###

27/10/2025

It is not too late to make 2025 your year…

Last week I had the absolute pleasure of supporting more than 450 incredible people in my free 3 day Remedy coaching course.

It shouldn’t be the case that you only get small moments of respite through the hardest time of your life.

We need deeper support and that’s what my beautiful 6 week course, Reclaim can offer. You are not broken. You didn’t do anything wrong.

I’m so pleased to already be welcoming this season’s students - it’s going to be MAGIC.

✨ £100 discount code RECLAIMOFFER until midnight GMT Monday.✨

Ax

PS need a chat? Send me a dm and I’ll whatsapp you my number so we can have a virtual cuppa x