23/11/2017
So what's the buzz about hyaluronic acid all about anyway?? I'm glad you asked.
First of all, it's not the harsh acid you're more than likely imagining; it's actually a naturally occurring enzyme that we have plenty of at birth. It allows us to lock in moisture and is what gives young skin that plump, soft, dewy look.
As we get older our bodies produce less and less HA. The drop starts at around 18-20 years old, and after 40 years old, HA decreases more rapidly. Skin starts to sag, lose its elasticity, and fine lines and wrinkles appear. HA is known as the key to the fountain of youth because it helps to keep skin smooth and "plump." It holds up to 1,000 times its weight in water. It attracts and binds water within the cells of the skin and tissue underneath, literally acting like a sponge to retain a supple, firm skin tone and youthful appearance.
Now you know why there's a buzz, and why we affectionately refer to it as "spanx for the face" 😀