OUR GOALS
We are a for-profit company with social and business goals. We started this business in 2014 with three objectives:
1. Build a business that can sustain 20 high-quality jobs in Rwanda - our home base - by 2020
2. Showcase the beauty and richness of East Africa to the rest of the world
3. Create a fashion brand and create products that can contribute to - and perhaps even become a symb
ol of - a larger movement of empowerment (through fashion) for populations that are often marginalized or oppressed. OUR IMPACT
In Rwanda, our continued growth allows us to provide refugees and other disenfranchised women in Rwanda with an opportunity to develop skills, earn a stable income, and belong to a caring community. We provide health insurance and teach our team the basics of banking and managing money, both critical steps in overcoming poverty. Through these efforts we are doing our part to close the gap in living standards around the world. Outside Rwanda, we're contributing to a larger movement that's using fashion as a tool for empowerment. We believe that what you wear can change you on an individual level - your confidence, your energy, etc. We also believe it can change the way you are perceived by others, which can sometimes be a matter of life or death. We hope to use fashion to create new stereotypes for communities that have been historically marginalized or oppressed. OUR PRODUCTS
The cornerstone of our brand is the selective incorporation of kitenge fabric into fashion accessories. Kitenge is complex and gorgeous textile indigenous to East Africa. The production process and designs are so complex that it can take months to make a single print of fabric. Today we're using kitenge to produce high-end bow ties by hand. These bow ties are the ultimate celebration of individuality. The patterns printed on kitenge are large, making every cut of fabric - and every product - slightly unique and limited in quantity. Drop us a note and let us know what you think.
