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NEXT Pharma Summit

NEXT Pharma Summit - Sharpest and event.

NEXT Pharma Summit is a global initiative dedicated to people passionate about Pharma and all-around Digital, Commercial, Medical Affairs, Tech and more. At NEXT we understand that pharma is shaping and redefining its purpose due to the heavy transformation process, and we want to lead, inspire and cheer about it, and ask a simple question: Where to NEXT? NEXT Pharma Summit flagship initiatives include:

- NEXT CX & AI Summit on Oct 22&23 2024 in Vienna - https://nextpharmasummit.com/ViennaCX/
- the NEXT 25' in Dubrovnik - https://nextpharmasummit.com/Dubrovnik/
- NEXT webinars, white-papers, reports and many more - https://nextpharmasummit.com/Lab/

See you around!

10/10/2025

>NEXT × DeepL Masterclass — What to Expect (Online Edition)>

Language isn’t just communication — it’s precision, compliance, and trust.

In life sciences, that means ensuring every translated word meets the highest standards of accuracy and security.

Join our free virtual masterclass co-created by NEXT Pharma Summit ×DeepLL, and discover how Language AI is transforming translation and localization across the product lifecycle.

🎯 What you’ll experience:
🟣 Real-world frameworks for clinical, regulatory & commercial translation workflows
🟣 Practical strategies to boost speed, accuracy & compliance
🟣 Insights from experts at DeepL and Fresenius Medical
🟣 Live look at how Language AI is driving global collaboration

💻 Join from anywhere — it’s 100% online and free.
🎟️ Register here:
👉 https://events.ringcentral.com/events/translating-innovation-bridging-languages-in-life-sciences-online-edition?ref=next

🎁 Bonus for attendees:
Everyone joining the live masterclass automatically enters a giveaway for one free pass to NEXT Pharma Summit 2026 — your choice of location: Brussels, Dubrovnik, Vienna or Australia.

10/10/2025

>NEXT CX & AI 25' Vienna – Speaker Announcement! 🟣>

We’re thrilled to announce Liberty Peters, Associate Director – Global (OUS) Patient Success – Alzheimer’s disease at Eli Lilly and Company, as one of our expert speakers in Vienna this November!

With nearly a decade at Lilly, Liberty has built a diverse career across patient support, international marketing, behavioural science, and strategic data analysis. Her journey spans from sales leadership and brand launches in cardio-metabolic health and diabetes, to leading global strategies that put patients at the center of Alzheimer’s disease care.

Her expertise includes:
🟣 Driving global patient success strategies
🟣 Applying behavioural science for better outcomes
🟣 Leading product launches & omnichannel strategies
🟣 Coaching and people management across international markets

Liberty's work reflects a deep commitment to improving patient experiences worldwide — turning insights into action and ensuring that innovation translates into real value for patients and healthcare systems.

📍 Meet Liberty live at NEXT CX & AI 25' Vienna (Nov 18–19) and gain firsthand insights into how pharma can elevate patient success at scale.

09/10/2025

>NEXT Pharma Summit - Upcoming webinar! >

🟣 Bridging Generations – Shaping Credible and Impactful Medical Education in a Digital World

Independent Medical Education (IME) is evolving faster than ever — driven by digital innovation and a new generation of healthcare professionals who learn, connect, and share knowledge in entirely new ways.

How can we bridge generations and ensure medical education remains both credible and engaging in this new era? 💡

Join leading experts as we explore:
✅ How to balance diverse learning preferences while maintaining scientific rigor and inclusivity.
✅ What resonates most with digital-native clinicians — from bite-sized content to creator-led discussions.
✅ How to align evolving delivery methods with measurable outcomes that matter for clinicians, patients, and supporters.

Panelists:
🔊 Andrew Docherty – Cardiologist at NHS Lanarkshire
🔊 Sian Kneller, MSc, CMPP – Global Medical Director, Adult Vaccines at GSK
🔊 Angie List – Director, Corporate Solutions APAC at Wiley
🔊 Dr Azmain Chowdhury – Medical Doctor, NHS

📅 Date: November 5
🕒 Time: 3 PM CET
🔗 Register here: https://register.gotowebinar.com/register/6357444852040357982

Let’s shape the future of medical education — together. 🌍

09/10/2025

>NEXT CX & AI 25’ Vienna – Session Spotlight 🟣>

💡 Stay Hungry, Stay Foolish: Key Ingredients to Build a Culture of Experimentation and Exploration

How do leading pharma organizations stay agile, curious, and brave enough to disrupt themselves — before the world does it for them?

In this energizing Day 1 session, Monil Parmar, Agile Coach & Change Management Lead at Bayer, will break down what it truly takes to build a culture where experimentation isn’t a risk — it’s a responsibility.

Expect a raw and honest look into how teams can:
🟣 Turn failure into forward motion
🟣 Empower bold thinkers and intrapreneurs
🟣 Embed agility into the DNA of every function

This session is not just about frameworks — it’s about mindset.
Walk away inspired, challenged, and ready to reimagine how you and your teams experiment, explore, and evolve.

🚀 Join us live on Day 1 in Vienna and discover what “staying hungry and foolish” really means in today’s AI-driven pharma world.

08/10/2025

>NEXT CX & AI 25' Vienna – Speaker Announcement! 🟣>

We’re excited to welcome Christophe Eskenazi, Executive Director, Head of Digital and IT for Major Markets (Europe, Japan & Canada) at Bristol Myers Squibb, to the stage in Vienna this November!

Christophe is a visionary digital and data executive with over 20 years of experience driving global technology transformation in life sciences. His leadership blends deep technical fluency with business acumen, trusted by executive teams to lead high-impact digital programs, M&A integrations, and commercial innovation.

His expertise includes:
🟣 Scaling omnichannel engagement across 20+ markets
🟣 Deploying AI-powered customer engagement engines
🟣 Enabling GenAI adoption across thousands of users
🟣 Building modern data platforms & analytics ecosystems
🟣 Driving digital health innovation beyond the pill

At BMS, Christophe has spearheaded programs that modernize commercial ecosystems, align IT with business evolution, and empower organizations to unlock real growth through digital innovation.

📍 Meet Christophe live at NEXT CX & AI 25' Vienna (Nov 18–19), where he’ll share how pharma can embrace GenAI, omnichannel, and data-driven models to create lasting impact.

07/10/2025

>NEXT CX & AI 25’ Vienna – Session Spotlight 🟣>

💥 Oxford Debate: Agentic AI in Pharma Experiences – Humanising or De-humanising Healthcare Interactions?

Get ready for one of the most anticipated debates of Day 1 at NEXT CX & AI 25’ Vienna!

AI is transforming the way we engage with healthcare professionals and patients — but as we move toward agentic AI, capable of autonomous decision-making and adaptive interactions, a new question emerges:

👉 Are we enhancing human connection or losing it?
Two visionary leaders will go head-to-head on this high-stakes topic:
🟣 Wayne Simmons, Chief Marketing Officer & Global Customer Excellence Lead at Pfizer
🟣 Christian W., Head of Transformation, Go-to-Market Capabilities at Sanofi

Expect a fast-paced, insight-packed session that will challenge assumptions, spark critical discussion, and redefine what it means to balance AI capability with human empathy in the next era of pharma engagement.

🎤 Join us live on Day 1 in Vienna (Nov 18–19) and be part of the debate shaping the future of human-AI collaboration in pharma.

06/10/2025

>NEXT CX & AI 25' Vienna – Speaker Announcement! 🟣 >

We are proud to announce Allan Christian Shaw, Corporate Vice President, Data & Knowledge Discovery at Novo Nordisk, as one of our distinguished speakers in Vienna this November!

With more than 20 years of experience in pharmaceutical research and early drug discovery, Allan is a versatile leader driving the digitalisation of R&D through data science, AI, and cross-disciplinary collaboration.

His journey spans leadership across:
🟣 Computational biology & bioinformatics
🟣 Machine learning & AI for drug discovery
🟣 Scientific data management & ontologies
🟣 Protein & peptide engineering
🟣 LLM-assisted intelligence & digital innovation

Allan believes the strongest innovation emerges at the intersection of science and technology — and he has proven this by building global teams, leading enterprise-scale digital transformations, and shaping the future of drug discovery at Novo Nordisk.

📍 Meet Allan live in Vienna, November 18–19, and hear his vision for how data and AI will transform pharma R&D.

03/10/2025

>NEXT CX & AI 25' Vienna - Bristol Myers Squibb takes over Vienna 🇦🇹>

Four BMS leaders are hitting the NEXT CX & AI ’25 stages with real plays—not slides.

Here’s the lineup:
🟪 Ridwaan Jhetam — Senior Vice President, Head of Worldwide Medical Affairs Hematology
Impact-first Medical Affairs: aligning science, field, and CX for outcomes that matter.

🟪 Rorik van Welij — Head of Customer Excellence, European Markets
Customer Excellence at scale: governance, metrics, and momentum across EU markets.

🟪 Morgwn Shaw — Associate Director, Omnichannel Experience, Strategy, Planning & Production
Agentic AI meets ex*****on: what CX leaders can operationalize now.

🟪 Christophe Eskenazi — Executive Director, Head of Digital & IT for Major Markets
From insights to impact: where enterprise Digital & IT actually moves the needle.

18–19 Nov • Vienna. Two stages. Oxford debates, fishbowls and case-led sessions!

03/10/2025

>NEXT CX & AI 25' Vienna – Speaker Announcement!>

Thrilled to welcome Graça Trigueiros, Global Digital Excellence Head at Bial, to the NEXT CX & AI ’25 Vienna stage! 💜

Graça leads Bial’s global digital and omnichannel strategy—driving ex*****on across markets, elevating HCP/patient engagement, and embedding data-driven decisioning into day-to-day marketing.

Expect pragmatic playbooks on how to:
🟣 Build (and scale) digital excellence across affiliates
🟣 Orchestrate omnichannel journeys that actually convert
🟣 Turn SEO/analytics insight into smarter content ops and campaign design
🟣 Lead change—upskilling teams and standardizing ways of working

From Parkinson’s disease global programs to enterprise-level capability building, Graça brings a hands-on, outcomes-first mindset your teams can apply on Monday.

📍 Meet Graça live in Vienna, Nov 18–19.

02/10/2025

>NEXT CX & AI 25' Vienna — Session Spotlight 🟣>

Oxford debate: Is the Omnichannel Era Dead? Innovation Demands Its Burial

Featuring:
Yacin Marzouki — Omnichannel & Customer Engagement Lead
Jens Øllgaard M. D. Ph. D, mMBA, Intrapreneur— Head of Customer Experience, Novo Nordisk

This is the one that splits the room—and that’s the point. Two heavyweights. One provocation. No middle ground.

🟣 Pro-burial: Omnichannel = channel sprawl, vanity metrics, and diluted impact. Time to retire it and rebuild around outcomes.
🟣 Pro-evolution: Omnichannel isn’t dead—bad ex*****on is. With data, governance and simplicity, it finally works.

What to expect in Vienna: fast opening statements, sharp rebuttals, live crowd questions, and a decisive audience vote. You’ll leave with a punchy checklist: what to stop, start, and standardize on Monday.

Where do you stand—bury it or build it better? Drop your take below and then see it settled live.

📍 Nov 18–19, Vienna

01/10/2025

>NEXT 25' Dubrovnik - Tune in and listen to the experts! 🎥

Our speakers share their impressions from NEXT Dubrovnik — the energy, insights, and connections that make NEXT so unique. 💡✨

🟣 Erica Taylor, Ph.D. - Vice President, Chief Marketing Officer, Genentech
🟣 Evangelos P. - Medical Effectiveness & Operational Excellence Director Europe, Incyte

👉 Can’t wait to bring this spirit to Vienna this November at NEXT CX & AI 25’!

01/10/2025

>NEXT CX & AI 25' Vienna – Speaker Announcement!>

We’re excited to welcome Rorik van Welij, Head of Customer Excellence, European Markets at Bristol Myers Squibb, as a speaker at NEXT CX & AI 25' Vienna! 💜

With 15+ years of experience in strategy, digital marketing, and omnichannel transformation, Rorik is passionate about creating tangible impact for patients and HCPs through thoughtful strategies and cutting-edge technology.

At Bristol Myers Squibb, he is leading Customer Excellence across European markets, driving:
🟣 Salesforce & Omnichannel Excellence integration
🟣 AI-powered solutions (GenAI for content, MLR, Next Best Action)
🟣 Go-to-Market models rooted in data & insights
🟣 Stronger engagement capabilities like KAM & field insights

Rorik’s mission? To bridge strategy and ex*****on, empowering teams to deliver smarter, faster, and more impactful customer engagement.

📍 Meet Rorik live in Vienna, November 18–19, alongside 80+ pharma leaders shaping the future of CX & AI.

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Monday	08:00 - 16:00
Tuesday	08:00 - 16:00
Wednesday	08:00 - 16:00
Thursday	08:00 - 16:00
Friday	08:00 - 16:00

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http://www.nextpharmasummit.com/

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Our Story

NEXT Pharma Summit bridges commercial, marketing, sales, digital and patient engagement speakers and keynotes for pharmaceuticals.

Our mission is to be the main summit and authority for commercial and medical pharma present models and future trends.

NEXT Pharma Summit includes a special track "out-of-the-box" in which leaders and influencers from other industries (agencies, blockchain, VR, AR and more) share their expertise and experiences.

Hosted in amazing Dubrovnik and focused on senior management level from pharmaceuticals, we can guarantee that this is the conference you must attend!

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