The story of Moving Life begins with a group of people who believe that mobility is vital, and that every effort must be made to achieve it. This group of people decided to find better solutions than those currently on the market for people with physical disabilities caused by a medical condition or advanced age. A team of highly talented industrial designers and engineers from multiple disciplines came together under an experienced and creative management, and invested their efforts and skills in developing ATTO, a mobility scooter that folds to the size of a suitcase and can be taken on an airplane; a product that may resemble different things, none of them a mobility scooter. In the research and development process, the company’s creative team looked for solutions to two very painful problems for people facing challenged mobility. First, the physical problem faced by all users of mobility scooters, who are able to walk short distances but need help for longer distances. That is, the question of how to transfer the scooter between different places. How to load it onto a vehicle that is not equipped for transporting scooters or that does not have space for it, how to get it into a narrow elevator or get it up some of stairs at the entrance to a building that was not designed with accessibility in mind, or how to stop a taxi in a big city in which drivers prefer taking a regular passenger over a disabled one, to avoid the hassle of dismantling a scooter to carry in their taxi. The second problem is no less difficult, and it is the emotional difficulty associated with the usage of existing products. The need to come to terms with the notion a person needs to use a mobility scooter to stay mobile, is even harder where he has to display his difficulty in public. The external image projected by a person deeply influences his self-esteem. The user of a mobility scooter is a person who is able to walk short distances. This person would like to go into cafes and meetings rooms standing on his own two feet. With a regular mobility scooter, this is not possible as normal scoter project on the user the disability image. Moving Life’s product is a mobility scooter that can be hidden as a small suitcase, and it certainly meets the physical and emotional needs of its users. But it is also a product designed in the spirit of the 21st century, and serves as a source of pride to its users who want to live with the freedom to choose between riding a modern vehicle when they want to and hiding it when they don’t want it around.
