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McParlin Partners

McParlin Partners provides strategic research, custom content and survey design, enabling clients to

McParlin Partners provides strategic research, custom content and survey design, enabling clients to establish thought leadership in a range of areas including finance, wealth management, philanthropy, marketing, technology, sustainability and healthcare.

28/05/2020

Kasia's latest on why thought leadership publishing should accelerate to address the current crisis

https://lnkd.in/d-ne4aZ #

The pandemic caused by the coronavirus has disrupted how we do things, including many specialized activities, even those that once seemed unchangeable. Take scientific publishing.

28/04/2020

https://www.linkedin.com/posts/kasia-moreno-5b14b5_epidemics-in-western-society-since-1600-activity-6660456732495491073-ZrWk

Epidemics in Western Society Since 1600 is a brilliant series of lectures that will put what we are going thru with COVID 19 in perspective. Yale's prof...

16/08/2017

https://www.forbes.com/sites/forbesinsights/2017/08/08/3-things-that-will-continue-making-america-great-and-they-are-not-what-you-think/

The unrecognized characteristics that are making America great.

16/02/2017

http://www.forbes.com/sites/forbesinsights/2017/02/16/6-tips-for-anticipating-the-impact-of-the-internet-of-things/

Businesses—especially those with physical assets—need to start planning for and anticipating the impact of the Internet of Things. But how should they approach these strategy sessions?

15/02/2017

https://www.forbes.com/sites/forbesinsights/2017/02/09/6-uses-of-location-intelligence-limited-only-by-imagination/

Rather than adding to the complexity of the data landscape, location has the power to bring order to it, creating a huge opportunity to exploit that data to gain competitive advantage. But specifically, in what ways are companies and industries putting this to use?

02/02/2017

http://www.forbes.com/sites/forbesinsights/2017/02/01/way-bigger-data-means-big-disruption-time-to-plan-for-the-internet-of-things/ #700781402785

A recent Forbes Insights report explores some of the potential opportunities and challenges inherent within the IoT as well as some recommendations for organizations considering the possible impacts on their own industries.

27/01/2017

https://www.forbes.com/sites/forbesinsights/2017/01/25/an-opportunity-to-re-architect-the-future-cybersecurity-for-companies-in-the-uk/

Distinguished U.K. and international experts provide advice and best practices, tailored to directors and officers of U.K. companies and organizations, on how to protect your cyber systems and other targets.

27/01/2017

https://www.forbes.com/sites/forbesinsights/2017/01/20/rewriting-cybersecurity-playbooks/

Security managers are seeing upheaval within their own organizations as they adopt new security policies and technologies designed to keep pace with the changes happening within business units—digital transformation is forcing them to rethink cybersecurity.

26/01/2017

http://www.forbes.com/sites/forbesinsights/2017/01/19/location-intelligence-mapping-the-opportunities-in-the-data-landscape/

Everyone knows businesses today are grappling with the explosion of data. What’s less well-known is the value of location data and the intelligence that geospatial analysis can provide business decision makers, beyond those that are GIS (geographic information system) professionals.

26/01/2017

https://www.forbes.com/sites/forbesinsights/2017/01/03/5-steps-to-success-in-digital-transformation/

Digital transformation sits atop the strategic agenda for enterprises, according to a Forbes Insights and Hitachi survey of 573 top executives worldwide.

05/02/2016

http://www.forbes.com/sites/forbesinsights/2016/02/04/tracking-dirty-money/

The origins of the term “money laundering,” according to folklore, date back to Al Capone, who legitimized his dirty cash through a commercial laundry. Today money laundering is a vast global problem, which encourages or enables much crime as well as terrorism. According to the Financial Action Task…

23/09/2015

http://www.forbes.com/sites/forbesinsights/2015/09/23/ju-jitsu-for-digital-disruption/

The ancient martial art of ju-jitsu focuses on turning an opponent’s strength and momentum against him. And digital disruption can be one mean opponent. According to a new report by the Global Center for Digital Business Transformation, based on a survey of senior leaders at nearly a thousand compan…

22/04/2015

http://www.forbes.com/sites/forbesinsights/2015/04/22/the-where-factor-location-intelligence-and-the-competitive-edge/

The convergence of business intelligence and big data has given rise to data-driven organizations—organizations that use data to direct business practices, marketing, new product development and other operational activities. But business intelligence platforms typically miss an important dimension o…

13/04/2015

http://www.forbes.com/sites/forbesinsights/2015/04/07/why-are-american-entrepreneurs-the-most-confident-in-the-world/

Succeeding in business requires having an edge over the competition. American entrepreneurs have the most confidence in the competitiveness of their country and their business, according to "Creating Wealth—A Survey of Entrepreneurs Worldwide: Their Insights. Their Challenges. Their Needs," a new re…

26/03/2015

http://www.forbes.com/sites/forbesinsights/2015/03/26/the-robot-will-see-you-now-the-promise-of-telemedicine/

In 2001, a team of physicians in New York made history by operating remotely on a patient in Strasbourg, France, via a surgical robot named Zeus. Their success depended on broadband transmission capability with optimized compression that limited the time delay between the doctors' commands and the r…

16/03/2015

http://www.forbes.com/sites/forbesinsights/2015/03/16/the-6-personas-of-cmos-which-one-are-you/

A recent study by Forbes Insights, "The Growth CMO: Personas and Potential," conducted in association with SAP and gyro, sheds light on the role of the CMO by clustering them into six distinct "personas," each one distilling a particular approach to the job. The study is based on a global survey [..…

19/02/2015

http://www.forbes.com/sites/forbesinsights/2015/02/19/using-data-to-win-customers-and-keep-them-satisfied/

Customers these days keep raising the bar. They now expect marketers to anticipate their needs and to deliver a seamless experience that's relevant to them. Conflicting, uncoordinated messages from a brand just annoy them, or even drive them away. A recent report from Forbes Insights and Teradata, "…

28/01/2015

http://www.forbes.com/sites/forbesinsights/2015/01/28/why-enterprises-waste-billions-on-energy-and-how-they-can-stop/

Technology has done an amazing job boosting productivity across enterprises. These days software seems to track everything, analyzing data, forecasting trends, sharpening that competitive edge. So why hasn't technology already had a big impact on the billions of dollars U.S. enterprises spend annual…

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