12/05/2026
Not enough Coaches mention this...
An integral part of running any business is generating new business.
In order to generate new business, you have to have an aspirational product.
In my industry, that often means having a personal brand, i.e., giving demonstrable evidence that you have achieved some of the things that others might want to achieve.
That you walk the walk.
However, it's really important that we shine a light on the fact that I don't do this in isolation.
People might look at me having done the Marathon des Sables, the Jungle Ultra, the Ice Ultra, the Arctic Spine…
And think “He can do it, I want a slice!”
What enough coaches aren't mentioning…
Is that it takes a village.
At the pinnacle of my output, when I was running a global organisation, leading a high-performing team, maintaining muscle mass and developing strength whilst running up to 60 miles per week and completing the toughest ultra-marathons in the world…
I was investing my own personal money in four different coaches and mentors.
I had a strength and conditioning consultant.
I had a running coach who helped me to make the right decisions when I was clouded by fatigue.
I had a mental performance coach who was a thinking partner and sounding board…
Again to make sure I wasn't succumbing to fatigue or volatilities.
And of course, I had a business mentor who helped me keep the main thing the main thing.
Yet time and time again…
I see people collapsing under the weight of trying to do all of this themselves.
Trying to write their own programming.
Trying to write their own running schedule.
Trying to be the very best versions of themselves at work.
Trying to also be omnipresent for their wives and be patient with their children.
I did this with the help of four coaches.
You’re trying to emulate it with none.
How many of those plates are you currently spinning without support?
If the honest answer is most of them - send me a DM.