Baby-Friendly USA

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Baby-Friendly USA Baby-Friendly USA, Inc. is the accrediting body for the Baby Friendly Hospital Initiative in the United States.

has been designated by WHO/UNICEF as the accrediting body for the Baby Friendly Hospital Initiative in the United States.

Every parent deserves to make infant feeding choices free from corporate commercial interests. A new report from the Nat...
07/10/2025

Every parent deserves to make infant feeding choices free from corporate commercial interests.

A new report from the National Academies finds that Baby-Friendly designation is the ⭐️ #1 recommendation⭐️ for strengthening U.S. compliance with the International Code of Marketing of Breast-milk Substitutes in the United States.

💡 Why? Because Baby-Friendly designated facilities:
✅ Fully comply with the Code
✅ Follow all World Health Assembly resolutions

Today, 1 in 4 U.S. births happen in Baby-Friendly hospitals. Expanding BFHI means universal Code compliance — care free from commercial influence.

⚖️ Equity matters: Families from marginalized groups are less likely to give birth in facilities that support breastfeeding. Growing BFHI helps close that gap.

👉🏽 Learn more about the NASEM report:
https://www.nationalacademies.org/news/2025/09/to-improve-breastfeeding-rates-in-u-s-report-recommends-creating-national-strategy-enacting-paid-federal-family-and-medical-leave

Well done, UK HealthCare University of Kentucky Hospital! 🎉 Your re-designation as Baby-Friendly reflects sustained exce...
06/10/2025

Well done, UK HealthCare University of Kentucky Hospital! 🎉 Your re-designation as Baby-Friendly reflects sustained excellence and a steadfast commitment to the highest standards in infant feeding care. Bravo! 🌟

Do babies cry when they’re hungry? Yes—but that’s usually a late sign.Before crying, babies often show hunger cues like:...
02/10/2025

Do babies cry when they’re hungry? Yes—but that’s usually a late sign.
Before crying, babies often show hunger cues like:
✅ Stirring
✅ Opening their mouth
✅ Bringing hands to their mouth
✅ Flexing arms and legs
✅ Turning toward a parent’s breast or chest

Learning to read these signals takes practice—and support. At Baby-Friendly designated facilities, staff are specially trained to guide you and are by your side every step of the way.

🔗 Learn more: https://www.babyfriendlyusa.org/

BFUSA is exhibiting at the AWHONN Ohio 2025 Conference. Please stop by if you're there. Left: Jennifer Foster, Clinical...
01/10/2025

BFUSA is exhibiting at the AWHONN Ohio 2025 Conference. Please stop by if you're there.

Left: Jennifer Foster, Clinical Director
Right: Melissa Cho, COO and Accreditation Director


AWHONN - The Association of Women's Health, Obstetric and Neonatal Nurses

🎉 25+ years — A milestone worth celebrating!Last week, BFUSA was honored to join EvergreenHealth in Kirkland, Washington...
01/10/2025

🎉 25+ years — A milestone worth celebrating!

Last week, BFUSA was honored to join EvergreenHealth in Kirkland, Washington, to celebrate 25 years of continuous Baby-Friendly designation.

As the very first Baby-Friendly designated hospital in the U.S. in 1996, Evergreen has led the way for a generation—renewing its commitment year after year so that families in their community can count on consistent, compassionate, evidence-based care from the very beginning.

Every birth, every baby, every parent has benefitted from the dedication of Evergreen’s care teams and leaders over these 25+ years.

To the staff, leaders, families, and community: Thank you. This achievement belongs to all of you. 💙

(Pictured: Ettore Palazzo, MD, FAC; Eileen FitzPatrick, DrPH, MPH, RDN, CLC, Chief Executive Officer, Baby-Friendly USA; Laura L. Fjoseide, Clinical Nurse Manager, FMC-Postpartum; and Mary Shepler, DNP, RN, NEA-BC, Chief Nursing Officer.)

Newborns’ stomachs are tiny, so even small amounts of extra food or fluid in the first days can mean less time at the br...
30/09/2025

Newborns’ stomachs are tiny, so even small amounts of extra food or fluid in the first days can mean less time at the breast—and less milk production.

For breastfeeding parents, supplementation that isn’t medically necessary can increase the risk of low supply.

At Baby-Friendly designated facilities, staff provide round-the-clock support to help protect the natural rhythm of breastfeeding, helping milk production get off to the best start and babies build a strong, healthy foundation.

And when supplementation is needed, families are guided with evidence-based care and clear, compassionate support.

Every baby deserves the best start. Every parent deserves expert support. 💙

What you’ll find at a Baby-Friendly designated facility: ✅Respect for every family’s parenting choices✅Evidence-based in...
26/09/2025

What you’ll find at a Baby-Friendly designated facility:
✅Respect for every family’s parenting choices
✅Evidence-based information for fully informed infant feeding decisions
✅Practical, individualized support

What you won’t find:
❌Pressure
❌Judgement

✨Respect for every family’s feeding choices is an essential part of Baby-Friendly—the gold standard in infant feeding care.

🔗 Learn more: https://www.babyfriendlyusa.org/

Breastfeeding is natural, but it isn’t always easy! 💙Most mothers need help getting started—even if they’ve breastfed be...
24/09/2025

Breastfeeding is natural, but it isn’t always easy! 💙Most mothers need help getting started—even if they’ve breastfed before. When you give birth at a Baby-Friendly facility, you’re never alone in the learning process. Highly trained staff are by your side with:

✅Practical support for getting started
✅Help working through challenges
✅Respect and support for your unique journey

Don’t be left wondering who will help you learn to feed your baby—find a Baby-Friendly facility near you, and rest easy knowing you’ll have the support you need.

📍 Use our easy facility finder now:
https://www.babyfriendlyusa.org/for-parents/find-a-baby-friendly-facility/

A round of applause for Adventist Health in Sonora, California, for being re-designated as Baby-Friendly! 👏 Your sustai...
23/09/2025

A round of applause for Adventist Health in Sonora, California, for being re-designated as Baby-Friendly! 👏 Your sustained efforts continue to create lasting impacts for the families and communities you serve. Congratulations to all!✨

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