23/02/2026
1. You’re trained in physiology and biochemistry — not in marketing.
Understanding metabolic pathways is very different from understanding visibility algorithms.
2. Clients don’t arrive automatically just because you care.
Clinical competence does not generate demand — distribution systems do.
3. Most of the real work happens where no one sees it.
Research, formulation logic, protocol refinement — none of it performs well on social media.
4. Sustainable growth is slow — even when you’re doing everything properly.
What compounds over time rarely looks impressive in the beginning.
This isn’t negative. It’s structural.
And once you understand the structure,
you stop chasing attention —
and start building infrastructure.
