20/03/2024
๐คฏHow is this possible!?!! Glad to be independent and focused on quality!
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The topic of our leadership training this week: Did you know that 182 beauty brands are ALL owned by just 7 major companiesโ๏ธ ๐ฎ
๐ค What does this mean for you and me?
If the company demands a new product on a certain timeline due to their profit needs/market demand, the research & development team is required to come up with something by that date. Even if the quality isnโt there and full research isnโt complete. ๐ก
Another thing that I found interesting but was not surprised byโฆmost of these โmajor labelsโ spend ๐ฐ๐ฐ on packaging to attract consumers and rely on their โnameโ to bring them business while putting WAY LESS money/time/quality into the actual formulas and ingredients that the consumer is getting. (โผ๏ธ)
That should tick you off. It did me. I donโt want to pay for a pretty bottle. I want results.
They find a โtrendingโ or โpopularโ ingredient and then DUST their products with it simply to say theyโre using it, even though itโs not enough to give any real results! (and often using fillers and fluff that are things you donโt want to put in or on your body. )
So, 1/2 or more of what youโre paying for with these brands is their name and packaging cost, NOT an actual quality formulation! ๐ณ๐ณ๐ณ
๐ฅณGood news- Neora doesnโt even think about the bottles or packaging until AFTER theyโve perfected the formula and determined a reasonable consumer price based on the product/formula.
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They also use high concentrations of multiple active ingredients, never dustings and never any fillers/fluff.
If you truly broke down the ingredients for many of these companies, the actual differences in ingredients vs. the way they are marketed is laughable. The similarity between ingredients would be shocking because theyโre just repackaging the SAME FORMULAS time and time again under different names and brands.
Most of these companies are also restricted to their own personal research & development teams meaning they arenโt truly accessing all of the best innovations and ingredients out there. Making cutting edge hard to come by.
๐คฉNeora is independently owned. Everything it does is focused on the best interest of the customers and brand partners. PERIOD.
โฆFor example, the product development team is not limited on who it can work with. They work with companies and innovators from ALL OVER THE GLOBE to bring you the best of the best.
And they will NOT release a product until it is 100% up to Neoraโs gold standard and ready for market.
Even better news- Neora has a new product being released next month that has been in development for 2 yearsโผ๏ธ
They could have brought it to market sooner just to turn a quick profit like other companies, but thatโs not how Neora operates. We source science from the best around the globe- anyone?
THE FUTURE IS HOLISTIC BEAUTY. Cutting edge. Clean. Custom. Results.
(Neora has already been walking this walk for years.)
If you want to know more about the products or partnering with Neora with me to mentor you every step, letโs connect.
