Breathwork Principles

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Breathwork Principles

I help people to better manage their stress through conscious breathing.

10/07/2025

After 250+ public breath and ice workshops… I’m saying goodbye to this chapter of my work.

Since 2018 back in my early Wim Hof days I’ve held space for over 3,000 people across Australia and the UK.

We breathed. We froze. We laughed, cried, stretched, cracked open.

We met as strangers. And left with something real.

These workshops shaped me.

Every event was a living experiment I never ran the same one twice.

I failed publicly. Learned fast. Showed up anyway.

And in doing so, I found something rare: a craft I could trust, and a community that trusted me.

To say I’m grateful doesn’t touch the sides.

This work gave me some of the deepest moments of my life.

It taught me how to lead. How to listen. How to be with people in their most raw and honest state.

But over time, the landscape shifted.

The breathwork space became louder. More performative. More driven by spectacle than substance.

And while that model might sell it’s not what I believe in.
I’m not here to engineer breakdowns for entertainment.

I’m here to offer tools that integrate. Land. Last.

I could’ve played the game.

But to do so would have meant letting go of the quiet integrity that has always anchored my work.

And I’d rather stop than fake it.

So this is me, closing the door cleanly, lovingly, and with full respect.

I’m not disappearing.

I’m simply evolving.

Shifting into work that feels more aligned with who I am now including corporate performance coaching and building new projects like .health that are lighting me up in fresh ways.

To every one of you who came to a workshop thank you.
You gave me your trust. Your breath. Your presence. That’s never lost on me.

To the venues and humans who backed me from day one:
Tim and Lyn from The Private Sea.

from Somers Shala. .swims.wild
And all the folks from Island Healing

Your support gave this work a home. Thank you for holding me, while I held others.

I’m proud of what we created.

And though this chapter is done — what it gave me, and what it gave others, will ripple on for a long time.

Big love,

Will

08/07/2025

The 12 laws of the universe.

04/07/2025

I find the whole “find your purpose” narrative to be broken. Bloated. Overhyped. And for a lot of men… dangerous.

I say that because I’ve lived it.

There was a chapter of my life where I genuinely thought there was something wrong with me.

Everyone kept telling me I needed to find my one true purpose.

The mission. The calling. The thing that would make me feel whole or worthy.

And the long time went without finding it the more worthless I felt.

The more I spiralled into overthinking, self-doubt and some days: self-destructive.

Most men I meet aren’t struggling because they’re lazy…

They’re struggling because they’re carrying the crushing weight of trying to find something that might not even exist in the way they’ve been sold.

Here’s what I’ve learned:

You don’t find your purpose like some treasure buried in the sand.

You build it.

Brick by brick. Moment by moment.

With mini purposes.

The purpose of showing up better than you did yesterday.

Of getting your body strong.

Of standing for something.

Of leading yourself, when no one’s watching.

Of holding your word, when it would be easier not to.

It’s not sexy. It doesn’t always make for a viral quote on Instagram.

But it works.

The irony? Stack enough of those small, steady purposes — and one day you’ll look back and realise that maybe that was your purpose all along.

Not found but built.

And with that realisation comes something most men haven’t felt in years…

Relief.

The pressure lifts. You can breathe again. You’re not broken. You’re just building.

I’ll leave you with this: What’s one mini purpose you can align with today?

02/07/2025

We carry what we refuse to face.

In our shoulders. Our jaw. Our breath. Our core

I learned that the hard way

Last year my body was holding more than muscle tension.

Chronic back pain that no stretch, massage, or treatment could fix.

I tried everything; Nothing touched it

The body wasn’t the problem.

It was the story I was still living in.

Ten years studying breathwork, human performance, and the nervous system.

Yet even I missed it.

Pain is often the voice of unresolved energy.

Unspoken words.

Unfelt emotions.

The nervous system holds it all.

When life feels unsafe we brace.

We tighten.

We lock the core.

Not by choice but by instinct.

And the very tension we hold to protect ourselves.

Becomes the cage we live inside.

My pain wasn’t structural.

It was emotional.

Buried so deep I forgot it was there.

It choked my breath.

It strangled my capacity to move forward.

But when I finally faced what I was avoiding. The pain eased. Almost overnight.

Not magic.
Not coincidence.
Just biology reorganising itself.

So ask yourself this: Where is your body holding what your mind avoids.

Next time you lie down.
Explore under your ribs.
Notice the tightness.
Notice the stuck-ness.

Most never look there.
Most never listen.

But the few who do start to unlock what’s been buried all along.

09/06/2025

I love a good cliché and ‘health is wealth’ is up there as one of the best.

It’s a cliché for a reason; because it’s true.

For me my health is my #1 priority, because, well, what’s the alternative?

It’s easier now more than ever to align your habits with your biology.

And by doing that it really is the ultimate 🖕🏻 to the establishment that is seemingly contriving to make us all sick.

Work on your health. You will never ever regret it.

08/06/2025

What breathwork means to me.

Breathwork has become less of a practice and more like a companion.

Not some big performance. Not something to perfect. Just something that’s there. Always there.

It gives me a way to move again when I’ve been floored.

When I’ve taken a hit mentally or emotionally and I’m struggling to stand back up. It brings me back to myself without demanding anything in return.

It’s what I turn to when I don’t have the answers. When I can’t fix it. When I can’t think my way out of it. It’s my lover, my best friend, my ancestor all in one.

It isn’t something I do anymore. It’s something I am. Something I witness.

A way to gather all the fragmented parts of myself that get pulled apart by worry, perfectionism, and overthinking, and just gently brings them home to rest.

Pure presence.

Every emotion I go through has its own breathing pattern, like a fingerprint. And when I notice it, I can unify myself in ways that I can never truly explain.

But I’ll be honest. Sometimes conscious breathing doesn’t help in the way I want it to.

Sometimes the intensity stays, no matter how I breathe.

And I used to think that meant I was doing it wrong.

That’s the human in me.

I often succumb to the overthinking, the rage, the anger, the confusion of not getting what I wanted.

Now I know it just means that maybe the moment isn’t there to be fixed.

Maybe it’s there to be felt.

And breath has been the teacher that’s taught me how to do that better.

Sometimes it’s after the fact. After the damage has been done. Which is okay.

Because that’s where we find the wisdom.

Not everything needs to be shifted or soothed.

Where’s the fun in that?

Sometimes, with the breath as a witness I just let it take me somewhere I didn’t expect.

That’s what I feel is missing in the breathwork world right now; knowing that not everything needs to be changed; that I am okay as I am, where I am right now, in this moment. To just be in it, you know? Without the distraction of a breathing technique.

Awareness - pure, unadulterated, uninterrupted awareness; that’s what breathwork means to me. That’s all.

📸 -

04/06/2025

I see a lot of beginners in breathwork doing way too much of the wrong stuff.

Overthinking it. Copying influencers. Chasing psychedelic highs like it’s a spiritual theme park.

Here are 9 things I feel beginners could address

If you’re doing any of them… no shame, just awareness.

👉🏼 What would you add to this list?

Drop it in the comments.

02/06/2025

Here’s a simplified step by step breakdown of why we often struggle to make positive changes to our lives (outside of a existential threat) and how we can use simple breathwork as a weapon to ensure these changes stick!

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