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Video Marketing Increases Sales
Customers are watching more videos (e.g., explainer, how-to, demo) to help them find products and make purchasing decisions. In a survey, participants indicated that they watch an average of 1.5 hours of videos per day.
Videos enrich the customer experience and help you move prospects along the sales funnel more effectively.
The most important social media or content marketing strategy for your business today is video marketing.
In fact, digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.
