TheAmazing12

Home
TheAmazing12

The Amazing 12 certification program produces incredible results with every single client, every time Who is it for? Where does it happen? How does it work?

By taking our certification course you will have the opportunity to:

Learn A12 exercise technique
Learn A12 nutrition programming
Get optimal A12 exercise programming
Take your first group of clients through the system
Build success stories and capture testimonials
Earn a professional income

What is it? The Amazing 12 Coaching Certification is a 3-6 week online course with groundbreaking computer technology and includes 24/7 access to hundreds of one-to-one style technique lectures, demonstrations, worksheets, and tools. It’s for those who want to set their service apart and get incredible results with every single client, grow their income to join the top 1% of coaches in the fitness industry, and become a vehicle for people’s happiness and make a difference in the lives of those they serve. The A12 Certification course is online and consists of 200+ world class instructional videos, 1000+ instructional images, and in depth written educational content. You complete it online, at your own pace. You watch the videos, complete the lessons, do the homework, practice, use the provided tools, and take the exams. You follow the steps and lead your first group of clients through the system, build success, and learn how to capture testimonials. When does it start? The Amazing 12 Coaching Certification starts as soon as you enroll. You complete it at your own pace and work through the course as slow or fast as you want. We provide ongoing support that continues for 12 months. Why does it exist? Because about 99% of fitness coaches work long hours and they and their clients end up with weak results to show for it. The A12 coaching certification is for the 1% who want to serve their clients at the highest possible levels by delivering massive transformational change.

02/07/2025

Meet Sarah.

In just 12 weeks on her Amazing 12 journey, Sarah lost over two stones (approx. 30 lbs/15kg) and completely reshaped her body — dropping 8cm off her waist, 10cm off her hips, and 6cm off her thighs.

But it wasn’t about eating less or doing endless cardio.

➡️ She ate more food than before.
➡️ She lifted heavier and heavier — safely, progressively, and with purpose.
➡️ And most importantly, she gained something no diet alone can give: real confidence.

Sarah didn’t just get leaner — she got stronger.

How strong?

She took her Bench Press from a 1-rep max of 35kg to repping 3s with 55kg.

She’s lifting double her 1-rep max on the military press for multiple sets of 3 reps.

Strength. Confidence. Transformation.

This is what the Amazing 12 is all about.

Stay Strong.

16/05/2025

💥 From $6K to $55K per month! 💥

Nancy Townsend didn’t just grow her business—she bought her dream home, balanced life as a new mom, and successfully runs her studio. How? By working smarter, not harder. 💪

Want to learn the secrets behind her success? Join the GROWTH & GAINZ™ workshop on May 21st! 🗓️

In this LIVE workshop, you’ll discover:

✅ Upgrade your strategy to increase profits and cash flow
✅ Sign up 80% of your prospects into high-ticket, 12+ month programs
✅ Fill your pipeline daily with 3 powerful marketing systems
✅ Build a team and systems that free up your time

You don’t have to work harder to grow your business. You just need the right plan. 🙌

RSVP now and take the first step toward transforming your business!

👉 Register now: https://npe.li/nk/mHP1xh

09/05/2025

🚨 Still stuck doing it all in your fitness business?

If you’re grinding 30+ hours a week, chasing leads, and feeling burnt out…

It’s time to change that.

Join our partner, NPE, on May 21 for the GROWTH & GAINZ™ Workshop (FREE + LIVE!)
🕚 Choose your time: 11am or 5pm PST
✅ Learn to sign 80% of your leads into high-ticket programs
✅ Fill your pipeline daily with premium clients
✅ Build a team that gives you freedom

This isn’t another theory-filled workshop.
It’s 90 minutes of real strategies that actually work.

👉 Register now: https://npe.li/nk/mHP1xh

02/05/2025

🎯 Work Less. Earn More. Live Fully.

In this short video, owner of RawFit Ireland Paul Dolan shares what happened when he started using The McIlroy Success Formula with Dwayne Matthews (i.e., the exact formula I’ve used for everything I’ve succeeded in over the last +20 years seen HERE https://www.facebook.com/share/v/1XMTT98jiB/:

✅ Made back his entire investment — 10 x over in just one week!
✅ From working 6-7 days a week to just 3 days a week.
✅ More energy and time for his family, his business, and himself.

Dwayne’s ability to plan the surest route to success has been common knowledge for a long time behind the scenes at A12 HQ. It's great to finally see the rest of the world get the opportunity to discover the same.

This isn't about hustle-for-hustle's sake. It's about results, clarity, and control over your time and income.

We have space to take on just 2 more people before we hit full capacity.

I also want to give a huge shoutout to Paul Dolan for his commitment to the task of implementing all plans and advice from Dwayne, because the even best formula in the world falls short if you don’t do the work.

If you're a business owner or professional who’s working hard but feels like you're stuck in the grind — it doesn't have to stay that way.

📩 Drop me a message or comment below if you’d like to chat about what this could look like for you.

Let’s make your time work harder than you do.

P.S If you haven’t done so already Join our Facebook Group Now https://www.facebook.com/groups/amazing12/

14/02/2025

The 2025 Playbook for More Clients, More Profit & More Freedom

🚀 Working harder won’t fix your gym’s growth problems. Working smarter will.

Most fitness business owners are stuck guessing how to:
❌ Get leads consistently (instead of relying on word-of-mouth)
❌ Convert prospects into high-ticket, long-term clients
❌ Build a team that allows them to scale

📢LEADS & TEAM™ Workshop (Feb 19th), we’ll give you the exact playbook:
✅Upgrade your business strategy to increase profits and cash flow
✅Generate awesome high-quality leads every day with 5 marketing strategies
✅Sign up 80% of your prospects to high-ticket 12+ month programs
✅Build a healthy team and operations that give you freedom
✅Transform from business operator to business owner in 2025

💡 Want to stop spinning your wheels? Get the roadmap to real growth.

🔗 Register now before spots fill up! https://npe.li/nk/C2eQOM

11/02/2025

The $500K/Month Gym Playbook (Feb 19th)

🚨 5 YEARS of struggle. 4 YEARS of massive growth.

For half a decade, Raph Freeman & Lachlan Rowston ran a CrossFit gym that barely scraped by at $30K/month.

Now? They own Lockeroom Gym, generate $535K/month, and have a team running the business FOR them.

📌 What changed? They cracked the code on how to:

✅Upgrade your business strategy to increase profits and cash flow
✅Generate awesome high-quality leads every day with 5 marketing strategies
✅Sign up 80% of your prospects to high-ticket 12+ month programs
✅Build a healthy team and operations that give you freedom
✅Transform from business operator to business owner in 2025

📢 Want to learn their exact strategy? We’re breaking it down at the LEADS & TEAM™ Workshop (Feb 19th).

💥 Spots are limited—register now!

🔗 https://npe.li/nk/C2eQOM

29/10/2024

🚀 We’re taking on some New A12 Coaches This Month (how many will depend on the quality of applicants). 🚀

PLUS – If you’ve already grabbed my new book ‘Perpetual Strength’, we’ve got an exclusive $200 bonus waiting for you if you join us as an Amazing 12 coach! Book your interview call by 5th November to avail of this bonus 🎉

We’re also making this offer open to strength enthusiasts who aren’t working in the fitness industry.

The Amazing 12 isn’t just a certification—it’s a complete body transformation business in a box 🧰. The certification is just one part of a 360° business package designed to skyrocket your fitness business to the next level. 💥

Whether you’re a seasoned pro or just starting out, our systems, programs, and holistic solutions empower you to deliver elite-level results to every client, from your first client—no matter their starting point. 🏋️‍♂️🔥

With us, you’ll have everything you need:

✅ Proven client acquisition strategies and sales techniques
✅ World-class results producing training programs
✅ Tools to boost your offerings and showcase epic results

This is your chance to become part of a game-changing community—and with limited places available, your chance won’t last long!

📲 PM me here today to learn more and secure your spot! Let's take your fitness business, personal physique and physical performance to the next level 💪🚀

Stay Strong.

28/10/2024

I'm thrilled to introduce US combat veteran Mark Becking as a newly certified Amazing 12 coach! 🎉

Mark has successfully completed the rigorous A12 certification process and is ready to share his passion for transformation with others. In his own words:

“OK, my thoughts on the certification program: definitely not a weekend certification course. The program is very detailed with a lot of explanation for exacting standards. Paul, Dwayne, and the team are setting candidates up for their success, and no slackers are allowed, so time and effort are required to complete the certification.

The A12 program is very different from anything I have previously done. It's hard but doable and doesn't fry the CNS, and to my surprise, the higher reps have actually improved my joints! Very nice side effects. As of this writing, I am in week 9 and have noticed more muscle... and a leaner body. My pants fit looser, and my sleeves tighter. Gimme more of that.

Plans for the future... After my intended move in early 2025, I plan to use the A12 (program) with family and grow from there. Being a coastal area, I’m sure plenty of people will be eager to develop their beach bodies.”

Congratulations, Mark! We can't wait to see the impact you’ll make with the A12 system! 💪

Stay Strong.

25/10/2024

🎯 The Key to Growing Your Fitness Business: Build Success Stories & Capture Testimonials

Let’s get real—you can’t out-market a bad service.

Right now, many in the industry are chasing the latest Facebook ad strategies, software platforms, and advanced marketing hacks, hoping they’ll unlock rapid growth. But the truth is: No ad, software, or tactic will ever fix poor service delivery. 🚫

👉 The real magic happens when you master documenting results. We have A12 Gyms who’ve earned high 6 figures without ever spending a cent on advertising. Fact.

When your operations are running smoothly, and you’re consistently delivering exceptional value and real results, happy clients become your best source of new clients.

Here’s the key:

📸 Capture client success
📢 Share their stories
🔄 Rinse and repeat

People connect with real results and real stories—they want to see others like them achieving the results they desire. And showcasing these wins is the most powerful marketing strategy you’ll ever have.
Yes, marketing strategies and lead generation tools have their place, but in the end, great service + documented success = unstoppable growth. 🚀

💡 We keep it simple: Transform. Document. Share… Repeat.

Stay Strong.

23/10/2024

It's giveaway time!

Today I'm going to give you some FREE Training from The Amazing 12 – Unlock the Secrets to Fitness Success! 🏋️‍♂️

In this short, fun to watch video series you'll discover how to take your gym to the next level with some of the best, most pragmatic and instantly applicable advice I could give you.

In this exclusive FREE training, I'll reveal the EXACT formula that has driven my own elite-level success in the fitness industry – and shows YOU how to apply it to your gym.

🌟 What You'll Learn about:

✅ Do No Harm – Build programs that get results clients want without breaking them down

✅ Profound Progress – Deliver consistent, elite, transformative outcomes

✅ Dependency vs Empowerment – Help clients thrive independently without long-term dependence

💥 If you’re ready to create lasting impact and build a gym that truly stands out, don’t miss this opportunity!

👉 Go to www.amazing12.com/free-training/ to register for FREE training and learn how to implement the right fitness programs that will make your gym unstoppable!

Stay Strong.

21/10/2024

💥 From barely breaking even to $400K/month! 💥

Raph Freeman and Lachlan Rowston spent 5 years stuck at $30K/month, struggling to make ends meet with their gym. Fast forward 3 years later, and they’ve scaled Lockeroom Gym to $400K/month with high margins, a dream team of managers, and two thriving locations. 🔥

Wondering how they made this incredible transformation? Join the OPERATION 3X™ workshop on October 23rd to learn the exact steps they took.

Here’s what you’ll discover:

📈 Strategies to boost profits & cash flow
📊 How to create a lead-generating marketing plan
💼 Sign 80% of prospects to premium programs
🤝 Build a strong team for more freedom

Most business owners get stuck in operator roles for years. But with the right growth playbook, your life—and business—can transform too!

RSVP now to save your spot for the LIVE workshop!
https://npe.li/nk/X4s9Bt

21/10/2024

Most personal trainers and gyms start out with a simple offering and/or modality.

But as things grow, their offerings expand. This is natural… but also creates confusion for the clients, for your team, and for you as the business owner.

Get clear on what you stand for:

Get clear on the ETHOS you want to stand for and represent.

Say NO to offerings that don’t align with your ethos.

This ETHOS becomes a ‘golden thread’ through you, your team, your clients, and your prospective clients that you want to surround yourself with.

At the www.amazing12.com we stand for:

* Making profound and lasting change in the lives of ordinary people.

* Redefining our client’s preconceived limits (both physical and mental).

* Results! They are our main yardstick of success.

Some of the best advice I could give you for making a successful career in the fitness industry would be... simplify your offering to grow:

Evaluate the programs you offer, their return, and the fun they bring to your business.

Simplify and build on that which you really want to grow and serves you best.

MORE is not better. Only BETTER is better.

Stay Strong.

Address

Website

http://amazing12.com/

Alerts

Be the first to know and let us send you an email when TheAmazing12 posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to TheAmazing12:

Shortcuts

Want your practice to be the top-listed Clinic?

Country:

City:

What we do

The Amazing 12 certification program produces incredible results with every single client, every time. Dramatic physical change, drug free, in just 12 weeks.

By taking our certification course you will have the opportunity to:

Learn A12 exercise technique

Learn A12 nutrition programming

Get optimal A12 exercise programming

Take your first group of clients through the system

Build success stories and capture testimonials

Earn a professional income

What is it?

The Amazing 12 Coaching Certification is a 3-week online course with groundbreaking computer technology and includes 24/7 access to hundreds of one-to-one style technique lectures, demonstrations, worksheets, and tools.

Who is it for?

It’s for those who want to set their service apart and get incredible results with every single client, grow their income to join the top 1% of coaches in the fitness industry, and become a vehicle for people’s happiness and make a difference in the lives of those they serve.

Where does it happen?

The A12 Certification course is online and consists of 200+ world class instructional videos, 1000+ instructional images, and in depth written educational content. You complete it online, at your own pace.

How does it work?

You watch the videos, complete the lessons, do the homework, practice, use the provided tools, and take the exams. You follow the steps and lead your first group of clients through the system, build success, and learn how to capture testimonials.

When does it start?

The Amazing 12 Coaching Certification starts as soon as you enroll. You complete it at your own pace and work through the course as slow or fast as you want. We provide ongoing support that continues for 12 months.

Why does it exist?

Because about 99% of fitness coaches work long hours and they and their clients end up with weak results to show for it. The A12 coaching certification is for the 1% who want to serve their clients at the highest possible levels by delivering massive transformational change.