The Problem
African women lack access to feminine hygiene products. This causes young women to miss out on school and work during their period, which has negative consequences on individuals, and the society as a whole. What They Use Now
They currently substitute dangerous materials such as garbage, newspaper, cow dung, plants, and mattress stuffing because of the high cost and inaccessibility of
well-known feminine hygiene products. THE SOLUTION
Afya International introduces their menstrual cup: a device made out of medical grade silicone that is reusable, cost efficient, comfortable, and easy to use. It is a one time purchase that lasts for up to 15 years and is shown to be preferred over pads and tampons. The business operates by selling full retail menstrual cups to the upper and middle class in South Africa at full retail to fund the biannual educational program that teaches both men and women the importance of menstruation, that it is an indication of fertility and good health, along with general anatomy and proper use of the product. Afya International believes that if women don't miss days of school or work because of their menstruation it will result in fewer child marriages, decreased fertility and maternal mortality rates, and will empower women to take a hold of their own health, financial status, and education! CONCLUDING THOUGHTS
This is an issue that is relevant--not only to women--but also to men, families, and entire societies; it demands immediate attention of development organizations, policymakers, and social businesses, which all have a role to play in solving this critical issue.
