Life is Precious - Zambia
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Life is Precious, Take care of it
An initiative of Breakthrough ACTION-Zambia, Life is precious, Take care of it is a national campaign designed to promote healthy lifestyles. Breakthrough ACTION-Zambia is a three-year (2017–2020) social and behavior change project implemented by the Johns Hopkins Center for Communication Programs and funded by the United States Government through USAID.
Breakthrough ACTION-Zambia is designed to support increased adoption and maintenance of healthy behaviours among Zambian individuals, families, and communities, which will contribute to the broader goal of improved health and development outcomes at the national level, provincial and community level. This contributes to the broader goal of improved health and development outcomes, with a focus on behaviors related to HIV, maternal and child health, family planning, malaria, and nutrition.
