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In an Australian survey of 400+ doctors, 52% of doctors said patient preference often influence their prescribing. ► Sup...
11/11/2025

In an Australian survey of 400+ doctors, 52% of doctors said patient preference often influence their prescribing.
► Supporting the patient conversation is valuable: help doctors discuss outcomes, costs and expectations with their patients.
Interesting read:

The Data That Drives Doctors’ Treatment Decisions - Nov 11, 2025

When asked what pharma should do more of and less of, doctors were clear. Good engagement is personalised, relevant and ...
14/10/2025

When asked what pharma should do more of and less of, doctors were clear. Good engagement is personalised, relevant and evidence based. Poor engagement is brand-heavy detail aids and scripted sales pitches that feel like box-ticking rather than genuine dialogue.

Insightful article from Sowhatresearch.

6 Disconnects Between Pharma and Doctors - Oct 14, 2025

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