P World

27/02/2026

Day 1 | AI in Communications Summit – Canada 🇨🇦 (Vancouver)

What a strong start in Vancouver.
Day 1 was all about turning AI from buzzword to practical advantage. Cam Gordon opened with a powerful reminder that communicators play a critical role in shaping Canada’s AI story. Christine Andrew brought clarity to the change management side of AI adoption — because tools don’t transform organisations, people do. Ally MacLellan showed how to co-create with AI without losing brand voice or authenticity.

In the afternoon, Belle Baldoza shared smart ways to level up storytelling with generative AI, while Alex Sévigny grounded the room in governance, workflows, and reputation protection. Felipe Curcio, Kurt Heinrich, and Steve Lowry unpacked how better data foundations unlock better AI outcomes. Mary Warner closed the day with a look at AI agents and how they’re reshaping team collaboration.

Great energy. Smart questions. Very real conversations.

Day 2: deeper into ex*****on.

27/02/2026

Day 1 | AI in Communications Boot Camp – West Coast, Los Angeles🇺🇲

Day 1 in LA was intense in the best possible way. The conversations were honest, practical, and focused on one core question: how do we integrate AI into communications in a way that actually works — and protects reputation at the same time?

Kelly A. Nantel from Amazon shared how AI is being embedded into communications workflows at scale, without losing governance or trust. Sarah Fornia from Providence brought clarity to the ethics conversation, outlining what responsible adoption really looks like inside a large organisation. Justin Fansler from Yale School of Medicine walked us through the shift from isolated AI experiments to a structured, scalable strategy.

Spencer Blye and Laura Weisman from Status Labs unpacked Generative Engine Optimisation and the reality that AI search is already shaping how brands are perceived. Dave Fleet from Edelman reminded us that crisis preparedness now includes deepfakes, synthetic content, and AI-driven misinformation. Dr. Carrie Phillips delivered fast, practical AI use cases communications leaders can implement immediately. And Yumi Wilson offered a valuable perspective on how AI is changing newsroom workflows — and what that means for media strategy.

Strong energy in the room. Smart questions. Real implementation focus.

Day 2 is all about building the rollout plan.

26/02/2026

Big day at P World.
Today we are delivering three AI experiences in one day:
🇨🇦 AI in Communications Summit – Vancouver
🇺🇸 AI in Communications Boot Camp – Los Angeles
🌍 AI Search & GEO Webinar – Global
Three formats. Two cities. One focus: helping communicators move from AI experimentation to real implementation.
Thank you to our speakers, partners, and delegates for being part of it.
AI in communications isn’t coming. It’s already here.

19/02/2026

Registration closes tomorrow.

AI Search and GEO for Communicators
10:00–15:00 ET | 16:00–21:00 CET

AI tools like ChatGPT, Claude and Copilot are already shaping how organisations are described, compared and recommended. There is no “page one” anymore. There is one answer.

If your narrative is clear, AI amplifies it.
If it’s fragmented, AI exposes it.

This is a practical, hands-on workshop on how AI search works, what GEO really means, and how communications teams can actively influence how their organisation appears in AI-generated answers.

We’ll cover how to build a clear source of truth, test your visibility across AI tools, and leave with a concrete action plan.

Registration closes tomorrow.
Secure your place now.

17/02/2026

Get Certified in AI for Communications.
Dubai | 12–13 May

Includes Executive Education Certificate from McMaster University.

Learn from experts behind global brands like Spotify, Google, Amazon Saudi Arabia, Papa John’s, talabat and du.

Two days.
Hands-on implementation.
Senior-level only.
Limited seats.

Secure yours now.

17/02/2026

Still “testing” AI?

It’s time to implement it.

AI in Communications Boot Camp
14-15 May, Malta

Led by former 10 Downing Street digital chief Peter Heneghan.

Learn how to deploy AI across communications with control and credibility.

Register now before seats sell out.

The world's leading organizer of PR, HR & marketing conferences and trainings

09/02/2026

Australia, it’s time. 🇦🇺
The world’s most practical crisis communications training lands in Sydney.
25–26 June.

04/02/2026

🇦🇺 Australia, it’s finally here.

The Crisis Communications Boot Camp is coming to Sydney, 25–26 June.

40+ sold-out editions worldwide.

First time in Australia.
Featuring Colleen Harris, Former Press Secretary to King Charles III, plus real-world crisis lessons from 10 Downing Street, January 6, Dubai Airports, LinkedIn, Edelman, and EnergyAustralia.

🎟️ Super early-bird now open – SAVE AUD 600
🔗 Link in bio

04/02/2026

Looking for a certified AI programme built specifically for communicators?
The AI in Communications Boot Camp | 12–13 May | Dubai is designed for PR, communications and corporate affairs leaders who need practical, real-world AI, not hype.

✔️ Insights from Spotify, Amazon Saudi Arabia, du, Google, Papa John’s & talabat
✔️ Full-day executive workshop led by Alex Sévigny (McMaster University)
✔️ McMaster University Certificate of Attendance
MEPRA members get an exclusive 20% discount.

🔗 Link in bio for full details

📩 DM us to access the MEPRA offer

28/01/2026

After Vancouver, Zurich is almost sold out.

The $200 discount ends this Friday.

Two days. Hands-on. No AI hype.

Built for communicators who want AI to actually work.

With sessions from Amazon, IKEA, ABB, Audi, Spotify, Mondelēz, Roche, Edelman and former 10 Downing Street.

📍 Zurich
📅 12–13 March

👉 Save $200 before Friday
Link in bio

26/01/2026

The AI in Communications Summit in Vancouver is officially SOLD OUT.

Thank you to everyone who registered and supported this edition. The demand clearly shows that communicators are done with AI theory and are looking for practical, real-world application.

That’s why we’re launching the AI in Communications Boot Camp in Calgary (4–5 June).
This is a hands-on, senior-level Boot Camp focused on turning AI from experimentation into real impact, building AI-ready communications workflows, working faster without compromising trust, and protecting reputation in an AI-driven risk landscape.

If you missed Vancouver or want a deeper, more practical experience, Calgary is next.

👉 Pre-registration is now open.

23/01/2026

Crisis is no longer an exception. It’s the operating environment.

This spring and early summer, the Crisis Communications Boot Camp returns with intensive, pressure tested editions built for communicators who are expected to lead when everything is on the line.

📍 Chicago | 16–17 April
📍 Toronto | 23–24 April
📍 Winnipeg | 25–26 May
📍 Sydney | 25–26 June

Real world crisis cases.
AI fuelled misinformation.
Executive decision making under pressure.
Practical tools you can apply immediately.

👉 Full agendas and registration via the link in bio.